Hite Jinro Co Ltd in Alcoholic Drinks (South Korea)
After the establishment of the new merged company in September 2011, Hite Jinro Co Ltd has focused on improving its financial status and developing an efficient new sales and marketing organisation. By operating consolidated sales teams for Soju and beer, the company is planning to strengthen its position in both Soju and beer market.
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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Hite Jinro Co Ltd: Key Facts
Summary 2 Hite Jinro Co Ltd: Operational Indicators
Summary 3 Hite Jinro Co Ltd: Production Statistics 2012
Summary 4 Hite Jinro Co Ltd: Competitive Position 2012
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