Hero Nederland BV in Soft Drinks (Netherlands)
Hero Nederland BV will focus on soft drinks with a health and wellness positioning over the forecast period. The company will continue to position its products as an alternative to fresh fruit. Thus, it is likely to focus on categories such as not from concentrate 100% juice and smoothies. The company will emphasise the natural qualities of its products and this will be the central theme of its new product developments going forward.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Soft Drinks market;
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Table of contentsStrategic Direction
Summary 1 Hero Nederland BV: Key Facts
Summary 2 Hero Nederland BV: Operational Indicators
Summary 3 Hero Nederland BV: Competitive Position 2012
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