Heineken USA Inc in Alcoholic Drinks (USA)
Heineken is making efforts to improve its business in the key US market and support sluggish consumption through product innovation, including Indio in June 2012 and Amstel Wheat and Tecate Michelada in September 2012. The Dutch-based beer maker aims to rely less on Europe, where beer drinking is expected to remain sluggish as the economy continues to struggle.
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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
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Table of contentsStrategic Direction
Summary 1 Heineken USA Inc: Key Facts
Summary 2 Heineken USA Inc: Competitive Position 2012
Related research categories
By company: Heineken
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