Heineken USA Inc in Alcoholic Drinks (USA)

Published: May 2013

Publisher: Euromonitor Plc

Product ref: 171747

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Heineken is making efforts to improve its business in the key US market and support sluggish consumption through product innovation, including Indio in June 2012 and Amstel Wheat and Tecate Michelada in September 2012. The Dutch-based beer maker aims to rely less on Europe, where beer drinking is expected to remain sluggish as the economy continues to struggle.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Heineken USA Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Heineken USA Inc: Competitive Position 2012













Price: $ 150.00

Related research categories

By company: Heineken