Heineken Italia SpA in Alcoholic Drinks (Italy)
Heineken is expected to place a strong emphasis on building an environmentally-friendly business during the forecast period. The company’s sustainability plan, Brewing a Better Future, states that the company will seek to reduce energy usage and waste. The company is also expected to push for a healthier image during the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Heineken SpA: Key Facts
Summary 2 Heineken Italia SpA: Operational Indicators
Summary 3 Heineken Italia SpA: Production Statistics 2012
Summary 4 Heineken SpA: Competitive Position 2012
Related research categories
By company: Heineken
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