Heineken in Beer - World

Heineken is the third largest brewer in the world, its Heineken brand has wide global recognition, and is the world’s leading premium lager brand. In 2010 the company’s performance was significantly boosted by its acquisition of the second largest Mexican brewer FEMSA, which granted access to the fast growing Mexican and Brazilian markets. Heineken has to focus on increasing its profitability through extending its exposure to emerging markets and increasing its value share in its mature markets.

Euromonitor International’s Heineken in Beer - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

• Get a detailed picture of the Beer market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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By company: Heineken