Heineken do Brasil Comercial Ltda in Alcoholic Drinks (Brazil)

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181072

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Heineken do Brasil Comercial’s strategic direction became more aggressive in 2012. The company invested in new product launches and marketing and advertising campaigns to attract the attention of consumers and increase its penetration across the country.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Heineken Do Brasil Comercial Ltda: Key Facts
Company Background
Summary 2 Heineken Do Brasil Comercial Ltda: Production Statistics 2012
Competitive Positioning
Summary 3 Heineken Do Brasil Comercial Ltda: Competitive Position 2012

Price: $ 150.00

Related research categories

By company: Heineken