Health in the UK Food & Drink Market 2011
This report offers a comprehensive look at the current attitudes and behaviours of shoppers when it comes to buying, and understanding health and the multitude of health messages. We explore in detail what are the key words which mean health to shoppers, as well as those that don’t. Confusions reigns when it comes to Traffic Lights, GDA’s and other nutritional information, so this is a must read whether you deal with a product/category that is perceived as healthy or not! It further explores the health of shoppers, and those suffering from issues relating to diet, whether through a condition or body weight.
Table of contents
Key findings and summary
What does health mean?
Specific dietary needs - Definitions
UK Government - Healthy eating campaigns
Are the government messages working?
Confusion over healthy eating messages
Regulations for advertising to children
Healthy products aimed at children
Food labelling regulations
Front of pack nutritional labels
Back of pack nutritional labels
Health and packaging
Marks & Spencer/Waitrose & The Co-operative
Healthy eating and exercise
What is healthy eating?
What do shoppers consider to be the healthiest key words?
What do shoppers consider to be unhealthy constituent in food?
Specific dietary needs & perceptions of body image
Shoppers perceptions of family weight issues
The shoppers attitudes of weight and exercise
What are the specific dietary needs of the family and the shopper?
The importance of understanding if a product is healthy
How do shoppers consider the importance in knowing if a products healthy
Who buys healthy products?
Why do shoppers buy healthy products?
What are the shoppers attitudes to buying healthy products for others?
What do shoppers consider to be healthy categories?
Which supermarkets do shoppers consider the healthiest?
Which supermarket tier do shopper believe is the healthiest?
Nutritional information on packaging – The shoppers’ perceptions
Nutritional information on packaging
Nutritional information on packaging - Ingredient lists
Nutritional information on packaging - Traffic Light Systems
Nutritional information on packaging – GDA labels
Nutritional information on packaging - An alternative approach
Nutritional information on packaging - Nutritional Information Charts
Health and cost
How much do shoppers consider healthy foods to cost?
Qualitative research – focus groups
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