Health and Wellness - Italy

The economic downturn dictated and shaped the direction of Italian health and wellness sales growth in 2009. This led to a clear increase in price promotion/price discounting activities by market players to counteract the growing price sensitivity of consumers. Despite the slowdown in sales growth in 2009, there remains strong demand from Italian consumers for health and wellness-positioned products.

Euromonitor International's Health and Wellness in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Health and Wellness in Italy
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Gloomy Economic Climate Shapes Sales
Health and Wellness-specific Products Remain Important
Mainstream Appeal
Strong Mix of Both Domestic and Multinational Market Players
Return To Growth Expected
Key Trends and Developments
Increased Health Awareness the Key Driver of Sales
Demographics - An Ageing Population
Discounters Emerging As An Important Distribution Channel
Demand for Convenience Drives Packaging Trends
Economic Slowdown Shapes Consumer Purchasing Patterns
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Acqua Minerale San Benedetto SpA
Strategic Direction
Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Key Facts
Summary 3 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Acqua Minerale San Benedetto SpA: Competitive Position 2009
Barilla Alimentare SpA
Strategic Direction
Key Facts
Summary 5 Barilla Alimentare SpA: Key Facts
Summary 6 Barilla Alimentare SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Barilla Alimentare SpA: Competitive Position 2009
Granarolo SpA
Strategic Direction
Key Facts
Summary 8 Granarolo SpA: Key Facts
Summary 9 Granarolo SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Granarolo SpA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 BFY Packaged Food Company Shares 2005-2009
Table 22 BFY Packaged Food Brand Shares 2006-2009
Table 23 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 24 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 26 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 27 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 28 Food Intolerance Products Company Shares 2005-2009
Table 29 Food Intolerance Products Brand Shares 2006-2009
Table 30 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 31 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 33 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 34 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 35 Key Functional Ingredients in Fortified/functional Nectars (25-99% juice): % Breakdown 2006-2009
Table 36 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 37 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2009
Table 38 Fortified/functional Beverages Company Shares 2005-2009
Table 39 Fortified/functional Beverages Brand Shares 2006-2009
Table 40 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 41 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Table 42 Fortified/functional Nectars (25-99% Juice) by Prime Positioning
Table 43 Fortified/functional Nectars (25-99% Juice) by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 45 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 46 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 47 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table 48 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 49 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 50 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 51 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 52 Key Functional Ingredients in Fortified/functional Biscuits: % Breakdown 2006-2009
Table 53 Key Functional Ingredients in Fortified/functional Breakfast Cereals: % Breakdown 2006-2009
Table 54 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2009
Table 55 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 56 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 57 Key Functional Ingredients in Fortified/functional Spreadable Oils and Fats: % Breakdown 2006-2009
Table 58 Fortified/functional Packaged Food Company Shares 2005-2009
Table 59 Fortified/functional Packaged Food Brand Shares 2006-2009
Table 60 Fortified/functional Bread Brand Shares 2006-2009
Table 61 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table 62 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Table 63 Pro/Pre Biotic Yoghurt by Prime Positioning
Table 64 Pro/Pre Biotic Yoghurt by Claim Types
Table 65 Other Functional Yoghurt by Prime Positioning
Table 66 Other Functional Yoghurt by Claim Types
Table 67 Functional Gum by Prime Positioning
Table 68 Functional Gum by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of NH Beverages by Subsector: Value 2004-2009
Table 70 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 71 Other NH Hot Drinks by Type: % Value Breakdown 2004-2009
Table 72 NH Beverages Company Shares 2005-2009
Table 73 NH Beverages Brand Shares 2006-2009
Table 74 NH Green RTD Tea Brand Shares 2006-2009
Table 75 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 76 Forecast Sales of NH Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 77 Sales of NH Packaged Food by Subsector: Value 2004-2009
Table 78 Sales of NH Packaged Food by Subsector: % Value Growth 2004-2009
Table 79 NH Packaged Food Company Shares 2005-2009
Table 80 NH Packaged Food Brand Shares 2006-2009
Table 81 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 82 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 84 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 85 Organic Beverages Company Shares 2005-2009
Table 86 Organic Beverages Brand Shares 2006-2009
Table 87 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 88 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 90 Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 91 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 92 Organic Packaged Food Company Shares 2005-2009
Table 93 Organic Packaged Food Brand Shares 2006-2009
Table 94 Organic Dried Baby Food Brand Shares 2006-2009
Table 95 Forecast Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 96 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2009-2014

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Related research categories

By sector: Health (in Soft drinks)

By market: Italy (in Europe)