Health and Wellness in Vietnam

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 193366

Pages: 74

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

In 2012, manufacturers of health and wellness food and beverages put great effort into product diversification, which resulted in a wide range of choices for end consumers. Nevertheless, few companies succeeded in educating consumers into adopting regular consumption of health and wellness products. Therefore, greater variety and stronger marketing communication are expected to boost the overall performance of HW food and beverages over the forecast period.

Euromonitor International's Health and Wellness in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
the Health and Wellness Food and Beverage Industry Achieves Steady Growth Through Wise Investment
Naturally Healthy Products Take the Lead in Hw Food and Beverages
Competitiveness Varies Across Particular Categories
Traditional Stores Wins in Terms of Sales While Modern Trade Offers Variety
Hw Food and Beverages Has High Potential
Key Trends and Developments
Strong Increase in Consumer Health Awareness
Increasing Interest From Food and Beverage Manufacturers in Health and Wellness Products
Traditional Grocers Remain Dominant Although Modern Channels Continue To Grow
Younger Generation Shapes Consumer Trends
Naturally Healthy Products Register Outstanding Growth
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2007-2012
Table 2 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 3 Sales of Health and Wellness by Category: Value 2007-2012
Table 4 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 7 Health and Wellness GBO Company Shares 2008-2012
Table 8 Health and Wellness NBO Company Shares 2008-2012
Table 9 Health and Wellness NBO Brand Shares 2009-2012
Table 10 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 11 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 12 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 13 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Sources
Summary 1 Research Sources
Kinh Do Corp in Health and Wellness (Vietnam)
Strategic Direction
Key Facts
Summary 2 Kinh Do Corp: Key Facts
Summary 3 Kinh Do Corp: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Kinh Do Corp: Competitive Position 2012
La Vie Joint Venture Co in Health and Wellness (Vietnam)
Strategic Direction
Key Facts
Summary 5 La Vie Joint Venture Co: Key Facts
Company Background
Competitive Positioning
Summary 6 La Vie Joint Venture Co: Competitive Position 2012
Vietnam Dairy Products Jsc (vinamilk) in Health and Wellness (Vietnam)
Strategic Direction
Key Facts
Summary 7 Vietnam Dairy Products JSC (Vinamilk): Key Facts
Summary 8 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators
Company Background
Competitive Positioning
Summary 9 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of BFY Beverages by Category: Value 2007-2012
Table 17 Sales of BFY Beverages by Category: % Value Growth 2007-2012
Table 18 BFY Beverages NBO Company Shares 2008-2012
Table 19 BFY Beverages NBO Brand Shares 2009-2012
Table 20 Forecast Sales of BFY Beverages by Category: Value 2012-2017
Table 21 Forecast Sales of BFY Beverages by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 22 Sales of BFY Packaged Food by Category: Value 2007-2012
Table 23 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
Table 24 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Fortified/Functional Beverages by Category: Value 2007-2012
Table 27 Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
Table 28 Fortified/Functional Beverages NBO Company Shares 2008-2012
Table 29 Fortified/Functional Beverages NBO Brand Shares 2009-2012
Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Fortified/Functional Packaged Food by Category: Value 2007-2012
Table 33 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2007-2012
Table 34 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2007-2012
Table 35 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2007-2012
Table 36 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2007-2012
Table 37 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2007-2012
Table 38 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2007-2012
Table 39 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2007-2012
Table 40 Fortified/Functional Packaged Food NBO Company Shares 2008-2012
Table 41 Fortified/Functional Packaged Food NBO Brand Shares 2009-2012
Table 42 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 43 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Sales of NH Beverages by Category: Value 2007-2012
Table 45 Sales of NH Beverages by Category: % Value Growth 2007-2012
Table 46 NH Beverages NBO Company Shares 2008-2012
Table 47 NH Beverages NBO Brand Shares 2009-2012
Table 48 Forecast Sales of NH Beverages by Category: Value 2012-2017
Table 49 Forecast Sales of NH Beverages by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 50 Sales of NH Packaged Food by Category: Value 2007-2012
Table 51 Sales of NH Packaged Food by Category: % Value Growth 2007-2012
Table 52 NH Packaged Food NBO Company Shares 2008-2012
Table 53 NH Packaged Food NBO Brand Shares 2009-2012
Table 54 Forecast Sales of NH Packaged Food by Category: Value 2012-2017
Table 55 Forecast Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Headlines
Trends
Competitive Landscape
Prospects













Price: $ 1900.00

Related research categories

By sector: Health (in Soft drinks)

By market: Vietnam (in Asia)