Health and Wellness in the Netherlands

The economic turmoil had a negative influence on the development of the health and wellness packaged food environment. Consumers were nervous regarding the future, which led to greater caution regarding their spending. The result was that the various categories within health and wellness registered lower growth than the review period average. This does not mean that 2010 was a bad year for health and wellness, however, as in most cases healthy or high growth rates were achieved. The main...

Euromonitor International's Health and Wellness in Netherlands report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2007-2011, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Credit Crunch Limits Growth of Health and Wellness
Dutch Consumers Remain Sceptical
Royal Frieslandcampina NV Leads
Supermarkets Remain Dominant Distribution Channel
Health and Wellness Expected To See Increased Growth
Key Trends and Developments
Dutch Economy Under Pressure
Demographic Developments Impact Consumer Landscape
Environmental Issues An Increasing Concern
Health Concerns A Major Influence on Buying Decisions
Consumer Scepticism A Major Barrier for Health and Wellness Category
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2005-2010
Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and Wellness by Category: Value 2005-2010
Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
Table 5 Health and Wellness GBO Company Shares 2006-2010
Table 6 Health and Wellness NBO Company Shares 2006-2010
Table 7 Health and Wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Appendix
EU Legislation
Vitamins and Minerals Added To Foods and Food Supplements
Regulation on Food Information for Consumers (food Labelling)
Sources of Food and Environmental Concerns
Novel Foods Regulation and Foods From Cloned Animals
Sources
Summary 1 Research Sources
Natudis BV in Health and Wellness (netherlands)
Strategic Direction
Key Facts
Summary 2 Natudis BV: Key Facts
Company Background
Private Label
Competitive Positioning
Pom Wonderful Llc in Health and Wellness (netherlands)
Strategic Direction
Key Facts
Summary 3 POM Wonderful LLC: Key Facts
Company Background
Competitive Positioning
Summary 4 POM Wonderful LLC: Competitive Position 2010
Royal Frieslandcampina NV in Health and Wellness (netherlands)
Strategic Direction
Key Facts
Summary 5 Royal FrieslandCampina NV: Key Facts
Summary 6 Royal FrieslandCampina NV: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Royal FrieslandCampina NV: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 Other Reduced Carb Food by Type: % Value Breakdown 2005-2010
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2005-2010
Table 22 BFY Packaged Food Company Shares 2006-2010
Table 23 BFY Packaged Food Brand Shares 2007-2010
Table 24 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015
Table 25 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Food Intolerance by Category: Value 2005-2010
Table 27 Sales of Food Intolerance by Category: % Value Growth 2005-2010
Table 28 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2010
Table 29 Food Intolerance Company Shares 2006-2010
Table 30 Food Intolerance Brand Shares 2007-2010
Table 31 Forecast Sales of Food Intolerance by Category: Value 2010-2015
Table 32 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Table 33 Fortified/functional Nectars (25-99% Juice) by Key Functional Ingredient Retail Value Sales (EUR million)
Table 34 Fortified/functional Nectars (25-99% Juice) by Claim Types Retail Value Sales (EUR million)
Prospects
Category Data
Table 35 Sales of Fortified/Functional Beverages by Category: Value 2005-2010
Table 36 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010
Table 37 Other Fortified/Functional Hot Drinks by Type: % Value Breakdown 2005-2010
Table 38 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2006-2010
Table 39 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2006-2010
Table 40 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2006-2010
Table 41 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2006-2010
Table 42 Fortified/Functional Beverages Company Shares 2006-2010
Table 43 Fortified/Functional Beverages Brand Shares 2007-2010
Table 44 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 45 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Table 46 Pro/Pre Biotic Yoghurt by Key Functional Ingredient Retail Value Sales (EUR million)
Table 47 Other Functional Yoghurt by Key Functional Ingredient Retail Value Sales (EUR million)
Table 48 Functional Spreadable Oils and Fats by Key Functional Ingredient Retail Value Sales (EUR million)
Table 49 Functional Gum by Key Functional Ingredient Retail Value Sales (EUR million)
Prospects
Category Data
Table 50 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010
Table 51 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010
Table 52 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009
Table 53 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009
Table 54 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009
Table 55 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2006-2010
Table 56 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010
Table 57 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2006-2010
Table 58 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010
Table 59 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010
Table 60 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010
Table 61 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010
Table 62 Key Functional Ingredients in Fortified/Functional Snack Bars: % Breakdown 2006-2010
Table 63 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2006-2010
Table 64 Fortified/Functional Packaged Food Company Shares 2006-2010
Table 65 Fortified/Functional Packaged Food Brand Shares 2007-2010
Table 66 Fortified/Functional Bread Brand Shares 2007-2010
Table 67 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 68 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of NH Beverages by Category: Value 2005-2010
Table 70 Sales of NH Beverages by Category: % Value Growth 2005-2010
Table 71 Other NH Hot Drinks by Type: % Value Breakdown 2005-2010
Table 72 NH Beverages Company Shares 2006-2010
Table 73 NH Beverages Brand Shares 2007-2010
Table 74 NH Green RTD Tea Brand Shares 2007-2010
Table 75 Forecast Sales of NH Beverages by Category: Value 2010-2015
Table 76 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 77 Sales of NH Packaged Food by Category: Value 2005-2010
Table 78 Sales of NH Packaged Food by Category: % Value Growth 2005-2010
Table 79 NH Packaged Food Company Shares 2006-2010
Table 80 NH Packaged Food Brand Shares 2007-2010
Table 81 Forecast Sales of NH Packaged Food by Category: Value 2010-2015
Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Organic Beverages by Category: Value 2005-2010
Table 84 Sales of Organic Beverages by Category: % Value Growth 2005-2010
Table 85 Organic Beverages Company Shares 2006-2010
Table 86 Organic Beverages Brand Shares 2007-2010
Table 87 Forecast Sales of Organic Beverages by Category: Value 2010-2015
Table 88 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Organic Packaged Food by Category: Value 2005-2010
Table 90 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010
Table 91 Other Organic Food by Type: % Value Breakdown 2005-2010
Table 92 Organic Packaged Food Company Shares 2006-2010
Table 93 Organic Packaged Food Brand Shares 2007-2010
Table 94 Organic Dried Baby Food Brand Shares 2007-2010
Table 95 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015
Table 96 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015

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Related research categories

By sector: Health (in Soft drinks)

By market: Netherlands (in Europe)