Health and Wellness in Thailand

Naturally healthy food and beverages as well as organic products enjoyed the highest value growth in 2010. Fortified/functional food and beverages was the most valuable sector within the health and wellness industry but recorded the lowest value growth in 2010. Better for you food and beverages and food intolerance remained limited in terms of product variety. Better for you reduced fat food increased in variety of products and showed the largest value sales of all better for you products while...

Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Health and Wellness Food and Beverages Shows Moderate Value Growth in 2010
Gradual Development of Private Label Erodes Sales of Leading Brands
Fortified/functional Rtd Coffee Emerges
Osotspa Retains Its Leading Position in the Health and Wellness Market
Moderate Growth Is Expected Over the Forecast Period
Key Trends and Developments
Growth in the Thai Economy Picks Up in 2010
Thai People Tend To Spoil Themselves More Often As They Have Fewer Children
Online Media Is Expected To Become A Significant Advertising Channel
Tendency for Obesity and Weight Gain in Thailand
Internet Retailing Remains Small But Shows An Increase in Value Sales
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2005-2010
Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and Wellness by Category: Value 2005-2010
Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
Table 5 Health and Wellness GBO Company Shares 2006-2010
Table 6 Health and Wellness NBO Company Shares 2006-2010
Table 7 Health and Wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Appendix
National Legislation
Sources
Summary 1 Research Sources
Health Society Co Ltd in Health and Wellness (thailand)
Strategic Direction
Key Facts
Summary 2 Health Society Co Ltd: Key Facts
Summary 3 Health Society Co Ltd: Operational Indicators
Company Background
Chart 1 Health Society Co Ltd: Lemon Farm in Prachachuen, Bangkok
Private Label
Summary 4 Lemon Farm: Private Label Portfolio
Competitive Positioning
Osotspa Co Ltd in Health and Wellness (thailand)
Strategic Direction
Key Facts
Summary 5 Osotspa Co Ltd: Key Facts
Summary 6 Osotspa Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Osotspa Co Ltd: Competitive Position 2010
President Bakery Pcl in Health and Wellness (thailand)
Strategic Direction
Key Facts
Summary 8 President Bakery PCL: Key Facts
Summary 9 President Bakery: Operational Indicators
Company Background
Competitive Positioning
Summary 10 President Bakery PCL: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 BFY Packaged Food Company Shares 2006-2010
Table 21 BFY Packaged Food Brand Shares 2007-2010
Table 22 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015
Table 23 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of Food Intolerance by Category: Value 2005-2010
Table 25 Sales of Food Intolerance by Category: % Value Growth 2005-2010
Table 26 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2010
Table 27 Food Intolerance Company Shares 2006-2010
Table 28 Food Intolerance Brand Shares 2007-2010
Table 29 Forecast Sales of Food Intolerance by Category: Value 2010-2015
Table 30 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Fortified/functional Nectars (25-99% Juice) by Key Functional Ingredient Retail Value Sales (Bt million)
Table 32 Fortified/functional Nectars (25-99% Juice) by Claim Types Retail Value Sales (Bt million)
Table 33 Sales of Fortified/Functional Beverages by Category: Value 2005-2010
Table 34 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010
Table 35 Other Fortified/Functional Hot Drinks by Type: % Value Breakdown 2005-2010
Table 36 Key Functional Ingredients in Asian Speciality Drinks: % Breakdown 2006-2010
Table 37 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2006-2010
Table 38 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2006-2010
Table 39 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2006-2010
Table 40 Key Functional Ingredients in Fortified/Functional RTD Tea: % Breakdown 2006-2010
Table 41 Fortified/Functional Beverages Company Shares 2006-2010
Table 42 Fortified/Functional Beverages Brand Shares 2007-2010
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 44 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Pro/Pre Biotic Yoghurt by Key Functional Ingredient Retail Value Sales (Bt million)
Table 46 Pro/Pre Biotic Yoghurt by Claim Types Retail Value Sales (Bt million)
Table 47 Functional Gum by Key Functional Ingredient Retail Value Sales (Bt million)
Table 48 Functional Gum by Claim Types Retail Value Sales (Bt million)
Table 49 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010
Table 50 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010
Table 51 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009
Table 52 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009
Table 53 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009
Table 54 Other Fortified/Functional Food by Type: % Value Breakdown 2005-2010
Table 55 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2006-2010
Table 56 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010
Table 57 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2006-2010
Table 58 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010
Table 59 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010
Table 60 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2006-2010
Table 61 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010
Table 62 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010
Table 63 Key Functional Ingredients in Fortified/Functional Snack Bars: % Breakdown 2006-2010
Table 64 Fortified/Functional Packaged Food Company Shares 2006-2010
Table 65 Fortified/Functional Packaged Food Brand Shares 2007-2010
Table 66 Fortified/Functional Bread Brand Shares 2007-2010
Table 67 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 68 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 69 Sales of NH Beverages by Category: Value 2005-2010
Table 70 Sales of NH Beverages by Category: % Value Growth 2005-2010
Table 71 Other NH Hot Drinks by Type: % Value Breakdown 2005-2010
Table 72 NH Beverages Company Shares 2006-2010
Table 73 NH Beverages Brand Shares 2007-2010
Table 74 NH Green RTD Tea Brand Shares 2007-2010
Table 75 Forecast Sales of NH Beverages by Category: Value 2010-2015
Table 76 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 77 Sales of NH Packaged Food by Category: Value 2005-2010
Table 78 Sales of NH Packaged Food by Category: % Value Growth 2005-2010
Table 79 NH Packaged Food Company Shares 2006-2010
Table 80 NH Packaged Food Brand Shares 2007-2010
Table 81 Forecast Sales of NH Packaged Food by Category: Value 2010-2015
Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Organic Beverages by Category: Value 2006-2010
Table 84 Sales of Organic Beverages by Category: % Value Growth 2006-2010
Table 85 Organic Beverages Company Shares 2006-2010
Table 86 Organic Beverages Brand Shares 2007-2010
Table 87 Forecast Sales of Organic Beverages by Category: Value 2010-2015
Table 88 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Organic Packaged Food by Category: Value 2005-2010
Table 90 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010
Table 91 Other Organic Food by Type: % Value Breakdown 2005-2010
Table 92 Organic Packaged Food Company Shares 2006-2010
Table 93 Organic Packaged Food Brand Shares 2007-2010
Table 94 Organic Dried Baby Food Brand Shares 2007-2010
Table 95 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015
Table 96 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015

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Related research categories

By sector: Health (in Soft drinks)

By market: Thailand (in Asia)