Health and Wellness in South Korea

In 2010, the health and wellness market in South Korea continued to see growth, largely due to the ongoing wellbeing trend and more diversified product portfolios. A “smart consumption” trend was also discernible in 2010, with people increasingly making purchases based on “value” or “quality” and not “volume”, meaning that consumers were willing to buy typical health and wellness products such as organic, naturally healthy or functional goods more often regardless of the higher prices.

Euromonitor International's Health and Wellness in South Korea report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Growing Health and Wellness Market in 2010
Specialised Retailers Strong in Naturally Healthy and Organic Products
Increasing Number of Private Label Products
Mergers and Acquisitions Or Strategic Alliances for Diversification
Blueprint for the Health and Wellness Market in the Future
Key Trends and Developments
Transition Period in Instant Coffee in South Korea
Emerging New Ingredients in Health and Wellness
the Increasing Demand for Private Label
Increasing Mergers and Acquisitions Or Alliances for Market Growth
Naturally Healthy Or Organic Products As the Main Driving Force
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2005-2010
Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and Wellness by Category: Value 2005-2010
Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
Table 5 Health and Wellness GBO Company Shares 2006-2010
Table 6 Health and Wellness NBO Company Shares 2006-2010
Table 7 Health and Wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Appendix
National Legislation
Sources
Summary 1 Research Sources
Chorokmaeul in Health and Wellness (south Korea)
Strategic Direction
Key Facts
Summary 2 Chorokmaeul: Key Facts
Summary 3 Chorokmaeul: Operational Indicators
Company Background
Private Label
Summary 4 Chorokmaeul: Private Label Portfolio
Competitive Positioning
Maeil Dairy Industry Co Ltd in Health and Wellness (south Korea)
Strategic Direction
Key Facts
Summary 5 Maeil Dairy Industry Co Ltd: Key Facts
Summary 6 Maeil Dairy Industry Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Maeil Dairy Industry Co Ltd: Competitive Position 2010
Pulmuone Co Ltd in Health and Wellness (south Korea)
Strategic Direction
Key Facts
Summary 8 Pulmuone Co Ltd: Key Facts
Summary 9 Pulmuone Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Pulmuone Co Ltd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 BFY Packaged Food Company Shares 2006-2010
Table 21 BFY Packaged Food Brand Shares 2007-2010
Table 22 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015
Table 23 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of Food Intolerance by Category: Value 2005-2010
Table 25 Sales of Food Intolerance by Category: % Value Growth 2005-2010
Table 26 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2010
Table 27 Food Intolerance Company Shares 2006-2010
Table 28 Food Intolerance Brand Shares 2007-2010
Table 29 Forecast Sales of Food Intolerance by Category: Value 2010-2015
Table 30 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2005-2010
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010
Table 33 Other Fortified/Functional Hot Drinks by Type: % Value Breakdown 2005-2010
Table 34 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2006-2010
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2006-2010
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2006-2010
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2006-2010
Table 38 Fortified/Functional Beverages Company Shares 2006-2010
Table 39 Fortified/Functional Beverages Brand Shares 2007-2010
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010
Table 44 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009
Table 45 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009
Table 46 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009
Table 47 Other Fortified/Functional Food by Type: % Value Breakdown 2005-2010
Table 48 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2006-2010
Table 49 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010
Table 50 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2006-2010
Table 51 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Breakdown 2006-2010
Table 52 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010
Table 53 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010
Table 54 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010
Table 55 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010
Table 56 Fortified/Functional Packaged Food Company Shares 2006-2010
Table 57 Fortified/Functional Packaged Food Brand Shares 2007-2010
Table 58 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 59 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of NH Beverages by Category: Value 2005-2010
Table 61 Sales of NH Beverages by Category: % Value Growth 2005-2010
Table 62 NH Beverages Company Shares 2006-2010
Table 63 NH Beverages Brand Shares 2007-2010
Table 64 NH Green RTD Tea Brand Shares 2007-2010
Table 65 Forecast Sales of NH Beverages by Category: Value 2010-2015
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 67 Sales of NH Packaged Food by Category: Value 2005-2010
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2005-2010
Table 69 NH Packaged Food Company Shares 2006-2010
Table 70 NH Packaged Food Brand Shares 2007-2010
Table 71 Forecast Sales of NH Packaged Food by Category: Value 2010-2015
Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Sales of Organic Beverages by Category: Value 2005-2010
Table 74 Sales of Organic Beverages by Category: % Value Growth 2005-2010
Table 75 Organic Beverages Company Shares 2006-2010
Table 76 Organic Beverages Brand Shares 2007-2010
Table 77 Forecast Sales of Organic Beverages by Category: Value 2010-2015
Table 78 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 79 Sales of Organic Packaged Food by Category: Value 2005-2010
Table 80 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010
Table 81 Other Organic Food by Type: % Value Breakdown 2005-2010
Table 82 Organic Packaged Food Company Shares 2006-2010
Table 83 Organic Packaged Food Brand Shares 2007-2010
Table 84 Organic Dried Baby Food Brand Shares 2007-2010
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015

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Related research categories

By sector: Health (in Soft drinks)

By market: South Korea (in Asia)