Health and Wellness in Norway

The Norwegian health and wellness food and beverages market has recovered from the economic difficulties in the past two years. Better for you, food intolerance, fortified/functional and naturally healthy products recorded dynamic sales, while the performance of organic products managed to just record positive sales. There is a continued strong trend towards healthy living in Norway, which directly has a strong impact on the sales of health and wellness food and beverages. Norwegians are...

Euromonitor International's Health and Wellness in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Health and Wellness Sales Recover
Stringent Food Regulations
Food Intolerance Finally Accepted
Local Players Dominate Sales
Dynamic Sales Expected in the Forecast Period
Key Trends and Developments
Health-conscious Population Ensures High Consumer Spending
Explosion in the Sales of Food Intolerance Products
Organic Sales Fail To Show Significant Growth Despite Industry Efforts
Prices and Natural Ingredients the Key To Strong Sales
Health and Wellness Industry Heavily Regulated
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2005-2010
Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and Wellness by Category: Value 2005-2010
Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
Table 5 Health and Wellness GBO Company Shares 2006-2010
Table 6 Health and Wellness NBO Company Shares 2006-2010
Table 7 Health and Wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Appendix
National Legislation
Advertising
Retail Distribution
Sources
Summary 1 Research Sources
Alternativ Mat As in Health and Wellness (norway)
Strategic Direction
Key Facts
Summary 2 Alternativ Mat AS: Key Facts
Summary 3 Alternativ Mat AS: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Alternativ Mat AS: Competitive Position 2010
Mills Da in Health and Wellness (norway)
Strategic Direction
Key Facts
Summary 5 Mills DA: Key Facts
Summary 6 Mills DA: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Mills DA: Competitive Position 2010
Tine Ba in Health and Wellness (norway)
Strategic Direction
Key Facts
Summary 8 Tine BA: Key Facts
Summary 9 Tine BA: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Tine BA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 Other Reduced Fat Food by Type: % Value Breakdown 2005-2010
Table 21 BFY Packaged Food Company Shares 2006-2010
Table 22 BFY Packaged Food Brand Shares 2007-2010
Table 23 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015
Table 24 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Food Intolerance by Category: Value 2005-2010
Table 26 Sales of Food Intolerance by Category: % Value Growth 2005-2010
Table 27 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2010
Table 28 Food Intolerance Company Shares 2006-2010
Table 29 Food Intolerance Brand Shares 2007-2010
Table 30 Forecast Sales of Food Intolerance by Category: Value 2010-2015
Table 31 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Fortified/Functional Beverages by Category: Value 2005-2010
Table 33 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010
Table 34 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2006-2010
Table 35 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Breakdown 2006-2010
Table 36 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2006-2010
Table 37 Fortified/Functional Beverages Company Shares 2006-2010
Table 38 Fortified/Functional Beverages Brand Shares 2007-2010
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Table 41 Pro/Pre Biotic Yoghurt by Key Functional Ingredient Retail Value Sales
Table 42 Pro/Pre Biotic Yoghurt by Claim Types Retail Value Sales
Table 43 Other Functional Yoghurt by Key Functional Ingredient Retail Value Sales
Table 44 Other Functional Yoghurt by Claim Types Retail Value Sales
Table 45 Functional Spreadable Oils and Fats by Key Functional Ingredient Retail Value Sales
Table 46 Functional Spreadable Oils and Fats by Claim Types Retail Value Sales
Table 47 Functional Gum by Key Functional Ingredient Retail Value Sales
Table 48 Functional Gum by Claim Types Retail Value Sales
Prospects
Category Data
Table 49 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010
Table 50 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010
Table 51 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009
Table 52 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009
Table 53 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009
Table 54 Other Fortified/Functional Food by Type: % Value Breakdown 2005-2010
Table 55 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2006-2010
Table 56 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010
Table 57 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2006-2010
Table 58 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010
Table 59 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010
Table 60 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2006-2010
Table 61 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010
Table 62 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010
Table 63 Key Functional Ingredients in Fortified/Functional Snack Bars: % Breakdown 2006-2010
Table 64 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2006-2010
Table 65 Fortified/Functional Packaged Food Company Shares 2006-2010
Table 66 Fortified/Functional Packaged Food Brand Shares 2007-2010
Table 67 Fortified/Functional Bread Brand Shares 2007-2010
Table 68 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 69 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of NH Beverages by Category: Value 2005-2010
Table 71 Sales of NH Beverages by Category: % Value Growth 2005-2010
Table 72 NH Beverages Company Shares 2006-2010
Table 73 NH Beverages Brand Shares 2007-2010
Table 74 NH Green RTD Tea Brand Shares 2007-2010
Table 75 Forecast Sales of NH Beverages by Category: Value 2010-2015
Table 76 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 77 Sales of NH Packaged Food by Category: Value 2005-2010
Table 78 Sales of NH Packaged Food by Category: % Value Growth 2005-2010
Table 79 NH Packaged Food Company Shares 2006-2010
Table 80 NH Packaged Food Brand Shares 2007-2010
Table 81 Forecast Sales of NH Packaged Food by Category: Value 2010-2015
Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 83 Sales of Organic Beverages by Category: Value 2005-2010
Table 84 Sales of Organic Beverages by Category: % Value Growth 2005-2010
Table 85 Other Organic Hot Drinks by Type: % Value Breakdown 2005-2010
Table 86 Organic Beverages Company Shares 2006-2010
Table 87 Organic Beverages Brand Shares 2007-2010
Table 88 Forecast Sales of Organic Beverages by Category: Value 2010-2015
Table 89 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 90 Sales of Organic Packaged Food by Category: Value 2005-2010
Table 91 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010
Table 92 Other Organic Food by Type: % Value Breakdown 2005-2010
Table 93 Organic Packaged Food Company Shares 2006-2010
Table 94 Organic Packaged Food Brand Shares 2007-2010
Table 95 Organic Dried Baby Food Brand Shares 2007-2010
Table 96 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015
Table 97 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015

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Related research categories

By sector: Health (in Soft drinks)

By market: Norway (in Europe)