Health and Wellness in Morocco

Published: October 2013

Publisher: Euromonitor Plc

Product ref: 193346

Pages: 78

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

Despite the economic slowdown that has affected Moroccans’ purchasing power, health and wellness has not suffered negative growth. Rising sales of health and wellness have been possible thanks to various information campaigns boosting Moroccan consumers’ awareness of the benefits of such products on health and the human body. Manufacturers have responded to the increasing demand by expanding the product variety, thus further heightening consumer interest.

Euromonitor International's Health and Wellness in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Health and Wellness Continues To Perform Strongly in 2012
Organic Products Show Fastest Value Growth From Relatively Small Base
Better for You and Naturally Healthy Products Remain the Most Popular
Centrale Laitière Maroc Lait Still Holds Strong Value Share in Fairly Fragmented Environment
Positive Growth Is Expected Over the Forecast Period
Key Trends and Developments
Stronger Awareness of Diseases Resulting From Unhealthy Diet
More Specific Product Positioning Seen But General Wellbeing Theme Still Dominates
More Small Local Companies Stamp Their Presence
Demographic Changes in Morocco Influence Health and wellness industry
Mergers and Acquisitions To Affect the Competitive Landscape
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2007-2012
Table 2 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 3 Sales of Health and Wellness by Category: Value 2007-2012
Table 4 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 7 Health and Wellness GBO Company Shares 2008-2012
Table 8 Health and Wellness NBO Company Shares 2008-2012
Table 9 Health and Wellness NBO Brand Shares 2009-2012
Table 10 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 11 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 12 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 13 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Sources
Summary 1 Research Sources
Centrale Laitière Maroc Lait in Health and Wellness (Morocco)
Strategic Direction
Key Facts
Summary 2 Centrale Laitière Maroc Lait: Key Facts
Summary 3 Centrale Laitière Maroc Lait: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Centrale Laitière Maroc Lait: Competitive Position 2012
Les Eaux Minérales D'oulmès in Health and Wellness (Morocco)
Strategic Direction
Key Facts
Summary 5 Les Eaux Minérales d'Oulmès: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Les Eaux Minérales d'Oulmès: Competitive Position 2012
Les Huileries De Oued Souss in Health and Wellness (Morocco)
Strategic Direction
Key Facts
Summary 7 Les Huileries de Oued Souss: Key Facts
Company Background
Competitive Positioning
Summary 8 Les Huileries de Oued Souss: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of BFY Beverages by Category: Value 2007-2012
Table 17 Sales of BFY Beverages by Category: % Value Growth 2007-2012
Table 18 BFY Beverages NBO Company Shares 2008-2012
Table 19 BFY Beverages NBO Brand Shares 2009-2012
Table 20 Forecast Sales of BFY Beverages by Category: Value 2012-2017
Table 21 Forecast Sales of BFY Beverages by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 22 Sales of BFY Packaged Food by Category: Value 2007-2012
Table 23 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
Table 24 BFY Packaged Food NBO Company Shares 2008-2012
Table 25 BFY Packaged Food NBO Brand Shares 2009-2012
Table 26 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
Table 27 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Food Intolerance by Category: Value 2007-2012
Table 29 Sales of Food Intolerance by Category: % Value Growth 2007-2012
Table 30 Food Intolerance NBO Company Shares 2008-2012
Table 31 Food Intolerance NBO Brand Shares 2009-2012
Table 32 Forecast Sales of Food Intolerance by Category: Value 2012-2017
Table 33 Forecast Sales of Food Intolerance by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Fortified/Functional Beverages by Category: Value 2007-2012
Table 35 Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
Table 36 Fortified/Functional Beverages NBO Company Shares 2008-2012
Table 37 Fortified/Functional Beverages NBO Brand Shares 2009-2012
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2007-2012
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2007-2012
Table 42 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2007-2012
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2007-2012
Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2007-2012
Table 45 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2007-2012
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2007-2012
Table 47 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2007-2012
Table 48 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2007-2012
Table 49 Fortified/Functional Packaged Food NBO Company Shares 2008-2012
Table 50 Fortified/Functional Packaged Food NBO Brand Shares 2009-2012
Table 51 Fortified/Functional Bread NBO Brand Shares 2009-2012
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 54 Sales of NH Beverages by Category: Value 2007-2012
Table 55 Sales of NH Beverages by Category: % Value Growth 2007-2012
Table 56 NH Beverages NBO Company Shares 2008-2012
Table 57 NH Beverages NBO Brand Shares 2009-2012
Table 58 Forecast Sales of NH Beverages by Category: Value 2012-2017
Table 59 Forecast Sales of NH Beverages by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of NH Packaged Food by Category: Value 2007-2012
Table 61 Sales of NH Packaged Food by Category: % Value Growth 2007-2012
Table 62 NH Packaged Food NBO Company Shares 2008-2012
Table 63 NH Packaged Food NBO Brand Shares 2009-2012
Table 64 Forecast Sales of NH Packaged Food by Category: Value 2012-2017
Table 65 Forecast Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of Organic Packaged Food by Category: Value 2007-2012
Table 67 Sales of Organic Packaged Food by Category: % Value Growth 2007-2012
Table 68 Organic Packaged Food NBO Company Shares 2008-2012
Table 69 Organic Packaged Food NBO Brand Shares 2009-2012
Table 70 Forecast Sales of Organic Packaged Food by Category: Value 2012-2017
Table 71 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2012-2017













Price: $ 1900.00

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