Health and Wellness in Japan

While the global economy started to show signs of recovery, the Japanese economy remained weak in 2010. Health and wellness packaged food and beverages were negatively affected by the stagnant economic environment. A decline in sales decline was observed in a number of product categories, such as FF dairy products and NH high fibre food. Other categories were more or less hindered by weak consumer demand despite positive sales growth.

Euromonitor International's Health and Wellness in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Weak Economy Continues To Dampen Health and Wellness Sales
Long Hot Summer Brings High Demand for Health and Wellness Beverages
Soft Drinks Manufacturers Active on the Health and Wellness Front
Fair Trade Becomes A Driving Force
Stagnation Lies Ahead
Key Trends and Developments
the 2011 Tohoku Earthquake
Stagnant Growth Due To Constant Economic Recession
New Products on the Fast Track To Growth
Growing Demand for Food for Specified Health Use (foshu)
Long, Hot Summer Boosts the Demand for Health and Wellness Beverages
Fair Trade Adds Dynamism To Health and Wellness in Japan
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2005-2010
Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and Wellness by Category: Value 2005-2010
Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
Table 5 Health and Wellness GBO Company Shares 2006-2010
Table 6 Health and Wellness NBO Company Shares 2006-2010
Table 7 Health and Wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Appendix
National Legislation
Advertising
Retail Distribution
Sources
Summary 1 Research Sources
House Foods Corp in Health and Wellness (japan)
Strategic Direction
Key Facts
Summary 2 House Foods Corp: Key Facts
Summary 3 House Foods Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 House Foods Corp: Competitive Position 2010
Ito En Ltd in Health and Wellness (japan)
Strategic Direction
Key Facts
Summary 5 Ito En Ltd: Key Facts
Summary 6 Ito En Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Ito En Ltd: Competitive Position 2010
Morinaga Milk Industry Co Ltd in Health and Wellness (japan)
Strategic Direction
Key Facts
Summary 8 Morinaga Milk Industry Co Ltd: Key Facts
Summary 9 Morinaga Milk Industry Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Morinaga Milk Industry Co Ltd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 Other Reduced Fat Food by Type: % Value Breakdown 2005-2010
Table 21 BFY Packaged Food Company Shares 2006-2010
Table 22 BFY Packaged Food Brand Shares 2007-2010
Table 23 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015
Table 24 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Food Intolerance by Category: Value 2005-2010
Table 26 Sales of Food Intolerance by Category: % Value Growth 2005-2010
Table 27 Food Intolerance Company Shares 2006-2010
Table 28 Food Intolerance Brand Shares 2007-2010
Table 29 Forecast Sales of Food Intolerance by Category: Value 2010-2015
Table 30 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2005-2010
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010
Table 33 Other Fortified/Functional Hot Drinks by Type: % Value Breakdown 2005-2010
Table 34 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2006-2010
Table 35 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Breakdown 2006-2010
Table 36 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2006-2010
Table 37 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2006-2010
Table 38 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2006-2010
Table 39 Key Functional Ingredients in Fortified/Functional RTD Tea: % Breakdown 2006-2010
Table 40 Fortified/Functional Beverages Company Shares 2006-2010
Table 41 Fortified/Functional Beverages Brand Shares 2007-2010
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Table 44 Fortified/Functional Nectars (25-99% Juice) by Key Functional Ingredient Retail Value Sales (¥ billion)
Table 45 Fortified/Functional Nectars (25-99% Juice) by Claim Types Retail Value Sales (¥ billion)
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010
Table 47 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010
Table 48 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009
Table 49 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009
Table 50 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009
Table 51 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2006-2010
Table 52 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010
Table 53 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2006-2010
Table 54 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Breakdown 2006-2010
Table 55 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010
Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010
Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010
Table 58 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010
Table 59 Key Functional Ingredients in Fortified/Functional Snack Bars: % Breakdown 2006-2010
Table 60 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2006-2010
Table 61 Fortified/Functional Packaged Food Company Shares 2006-2010
Table 62 Fortified/Functional Packaged Food Brand Shares 2007-2010
Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 64 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Table 65 Pro/Pre Biotic Yoghurt by Key Functional Ingredient Retail Value Sales (¥ billion)
Table 66 Pro/Pre Biotic Yoghurt by Claim Types Retail Value Sales (¥ billion)
Table 67 Functional Spreadable Oils and Fats by Key Functional Ingredient Retail Value Sales (¥ billion)
Table 68 Functional Spreadable Oils and Fats by Claim Types Retail Value Sales (¥ billion)
Table 69 Functional Gum by Key Functional Ingredient Retail Value Sales (¥ billion)
Table 70 Functional Gum by Claim Types Retail Value Sales (¥ billion)
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of NH Beverages by Category: Value 2005-2010
Table 72 Sales of NH Beverages by Category: % Value Growth 2005-2010
Table 73 Other NH Hot Drinks by Type: % Value Breakdown 2005-2010
Table 74 NH Beverages Company Shares 2006-2010
Table 75 NH Beverages Brand Shares 2007-2010
Table 76 NH Green RTD Tea Brand Shares 2007-2010
Table 77 Forecast Sales of NH Beverages by Category: Value 2010-2015
Table 78 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 79 Sales of NH Packaged Food by Category: Value 2005-2010
Table 80 Sales of NH Packaged Food by Category: % Value Growth 2005-2010
Table 81 NH Packaged Food Company Shares 2006-2010
Table 82 NH Packaged Food Brand Shares 2007-2010
Table 83 Forecast Sales of NH Packaged Food by Category: Value 2010-2015
Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 85 Sales of Organic Beverages by Category: Value 2005-2010
Table 86 Sales of Organic Beverages by Category: % Value Growth 2005-2010
Table 87 Organic Beverages Company Shares 2006-2010
Table 88 Organic Beverages Brand Shares 2007-2010
Table 89 Forecast Sales of Organic Beverages by Category: Value 2010-2015
Table 90 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 91 Sales of Organic Packaged Food by Category: Value 2005-2010
Table 92 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010
Table 93 Other Organic Food by Type: % Value Breakdown 2005-2010
Table 94 Organic Packaged Food Company Shares 2006-2010
Table 95 Organic Packaged Food Brand Shares 2007-2010
Table 96 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015
Table 97 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015

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Related research categories

By sector: Health (in Soft drinks)

By market: Japan (in Asia)