Health and Wellness in Italy

Published: October 2013

Publisher: Euromonitor Plc

Product ref: 193342

Pages: 111

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

Health and wellness-related food and beverage products, which had been able to increase sales even during the global economic and financial crisis and Italy’s subsequent recession in 2011, continued to grow in value and volume terms in 2012. The best-performing products in overall retail value growth were organic products followed food intolerance products and better for you products.

Euromonitor International's Health and Wellness in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
All Main Health and Wellness Categories Continue To Grow in Italy
Taste Continues To Be One of the Key Drivers
New Target Audiences
Private Label Versus Branded References in Grocery Retailers
Further Growth Predicted Over the Forecast Period
Key Trends and Developments
Private Label: A Profitable Area To Exploit
Consumers Looking for Health and Wellness Despite Economic Downturn
Consumer Choices Become More Discerning As Economic Uncertainty Prevails
Environmental and Ethical Issues Connected With Health and Wellness
More Dynamic Distribution Bolsters Demand for Health and Wellness Products
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2007-2012
Table 2 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 3 Sales of Health and Wellness by Category: Value 2007-2012
Table 4 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 7 Health and Wellness GBO Company Shares 2008-2012
Table 8 Health and Wellness NBO Company Shares 2008-2012
Table 9 Health and Wellness NBO Brand Shares 2009-2012
Table 10 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 11 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 12 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 13 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
EU Legislation
Definitions
Sources
Summary 1 Research Sources
Barilla Alimentare SpA in Health and Wellness (Italy)
Strategic Direction
Key Facts
Summary 2 Barilla Alimentare SpA: Key Facts
Summary 3 Barilla Alimentare SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Barilla Alimentare SpA: Competitive Position 2012
Ecor Naturasi SpA in Health and Wellness (Italy)
Strategic Direction
Key Facts
Summary 5 EcorNaturaSì SpA: Key Facts
Summary 6 EcorNaturaSì SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 7 EcorNaturaSì SpA: Competitive Position 2012
Granarolo SpA in Health and Wellness (Italy)
Strategic Direction
Key Facts
Summary 8 Granarolo SpA Key Facts
Summary 9 Granarolo SpA Operational Indicators
Company Background
Competitive Positioning
Summary 10 Granarolo SpA: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of BFY Packaged Food by Category: Value 2007-2012
Table 17 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
Table 18 BFY Packaged Food NBO Company Shares 2008-2012
Table 19 BFY Packaged Food NBO Brand Shares 2009-2012
Table 20 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
Table 21 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 22 Sales of BFY Packaged Food by Category: Value 2007-2012
Table 23 Sales of BFY Packaged Food by Category: % Value Growth 2007-2012
Table 24 BFY Packaged Food NBO Company Shares 2008-2012
Table 25 BFY Packaged Food NBO Brand Shares 2009-2012
Table 26 Forecast Sales of BFY Packaged Food by Category: Value 2012-2017
Table 27 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Food Intolerance by Category: Value 2007-2012
Table 29 Sales of Food Intolerance by Category: % Value Growth 2007-2012
Table 30 Lactose-free Dairy Products by Type: % Value Breakdown 2007-2012
Table 31 Food Intolerance NBO Company Shares 2008-2012
Table 32 Food Intolerance NBO Brand Shares 2009-2012
Table 33 Forecast Sales of Food Intolerance by Category: Value 2012-2017
Table 34 Forecast Sales of Food Intolerance by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 35 Sales of Fortified/Functional Beverages by Category: Value 2007-2012
Table 36 Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
Table 37 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2007-2012
Table 38 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2007-2012
Table 39 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2007-2012
Table 40 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2007-2012
Table 41 Fortified/Functional Beverages NBO Company Shares 2008-2012
Table 42 Fortified/Functional Beverages NBO Brand Shares 2009-2012
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 44 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Sales of Fortified/Functional Packaged Food by Category: Value 2007-2012
Table 46 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2007-2012
Table 47 Key Functional Ingredients in Fortified/Functional Biscuits: % Breakdown 2007-2012
Table 48 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2007-2012
Table 49 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2007-2012
Table 50 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2007-2012
Table 51 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2007-2012
Table 52 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2007-2012
Table 53 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2007-2012
Table 54 Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2007-2012
Table 55 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2007-2012
Table 56 Key Functional Ingredients in Fortified/Functional Breakfast Bars: % Breakdown 2007-2012
Table 57 Fortified/Functional Packaged Food NBO Company Shares 2008-2012
Table 58 Fortified/Functional Packaged Food NBO Brand Shares 2009-2012
Table 59 Fortified/Functional Bread NBO Brand Shares 2009-2012
Table 60 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 61 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of NH Beverages by Category: Value 2007-2012
Table 63 Sales of NH Beverages by Category: % Value Growth 2007-2012
Table 64 NH Beverages NBO Company Shares 2008-2012
Table 65 NH Beverages NBO Brand Shares 2009-2012
Table 66 Forecast Sales of NH Beverages by Category: Value 2012-2017
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Sales of NH Packaged Food by Category: Value 2007-2012
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2007-2012
Table 70 NH Packaged Food NBO Company Shares 2008-2012
Table 71 NH Packaged Food NBO Brand Shares 2009-2012
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2012-2017
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 74 Sales of Organic Beverages by Category: Value 2007-2012
Table 75 Sales of Organic Beverages by Category: % Value Growth 2007-2012
Table 76 Organic Beverages NBO Company Shares 2008-2012
Table 77 Organic Beverages NBO Brand Shares 2009-2012
Table 78 Forecast Sales of Organic Beverages by Category: Value 2012-2017
Table 79 Forecast Sales of Organic Beverages by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 80 Sales of Organic Packaged Food by Category: Value 2007-2012
Table 81 Sales of Organic Packaged Food by Category: % Value Growth 2007-2012
Table 82 Organic Packaged Food NBO Company Shares 2008-2012
Table 83 Organic Packaged Food NBO Brand Shares 2009-2012
Table 84 Forecast Sales of Organic Packaged Food by Category: Value 2012-2017
Table 85 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: Health (in Soft drinks)

By market: Italy (in Europe)