Health and Wellness in Greece

2010 represented one of the most difficult periods for the Greek economy, being the second consecutive year of recession. This was due to not only the global financial crisis, but also the hesitation of previous governments to deal with fundamental structural problems of the economy. In turn, this translated into consumers tightening their belts, which was reflected in the value sales decline of health and wellness food and beverages.

Euromonitor International's Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Economic Crisis and Consumer Confidence
Private Label Products Increase Share; Brands Retaliate
Organic Products Maintain Growth
Promotions by Large Supermarket/hypermarkets Maintain Volume Sales
the Road To Recovery
Key Trends and Developments
Significant Reduction of Disposable Income To Continue in 2011
Consumer Lifestyles Changing Profoundly
General Consumer Awareness of Health and Wellness Products Is Slow-moving
Private Label Products and "green" Outlets of Importance for Large Retailers
Big Deals Continued in 2010.
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2005-2010
Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and Wellness by Category: Value 2005-2010
Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
Table 5 Health and Wellness GBO Company Shares 2006-2010
Table 6 Health and Wellness NBO Company Shares 2006-2010
Table 7 Health and Wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Sources
Summary 1 Research Sources
Alfa-beta Vassilopoulos SA in Health and Wellness (greece)
Strategic Direction
Key Facts
Summary 2 Alfa-Beta Vassilopoulos SA: Key Facts
Summary 3 Alfa-Beta Vassilopoulos SA: Operational Indicators (for the mother company)
Company Background
Private Label
Summary 4 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
Summary 5 Alfa-Beta Vassilopoulos SA: Competitive Position 2009
Minerva SA in Health and Wellness (greece)
Strategic Direction
Key Facts
Summary 6 Minerva SA: Key Facts
Summary 7 Minerva SA: Operational Indicators
Company Background
Competitive Positioning
Summary 8 Minerva SA: Competitive Position 2010
Olympos Dairy Co Larisis SA in Health and Wellness (greece)
Strategic Direction
Key Facts
Summary 9 Olympos Dairy Co Larisis SA: Key Facts
Summary 10 Olympos Dairy Co Larisis SA: Operational Indicators
Company Background
Competitive Positioning
Summary 11 Olympos Dairy Co Larisis SA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 Other Reduced Fat Food by Type: % Value Breakdown 2005-2010
Table 21 BFY Packaged Food Company Shares 2006-2010
Table 22 BFY Packaged Food Brand Shares 2007-2010
Table 23 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015
Table 24 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Food Intolerance by Category: Value 2005-2010
Table 26 Sales of Food Intolerance by Category: % Value Growth 2005-2010
Table 27 Food Intolerance Company Shares 2006-2010
Table 28 Food Intolerance Brand Shares 2007-2010
Table 29 Forecast Sales of Food Intolerance by Category: Value 2010-2015
Table 30 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Table 31 Fortified/Functional Nectars (25-99% Juice) by Key Functional Ingredient, Retail Value Sales (EUR million)
Table 32 Fortified/Functional Nectars (25-99% Juice) by Claim Type, Retail Value Sales (EUR million)
Prospects
Category Data
Table 33 Sales of Fortified/Functional Beverages by Category: Value 2005-2010
Table 34 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010
Table 35 Other Fortified/Functional Hot Drinks by Type: % Value Breakdown 2005-2010
Table 36 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2006-2010
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2006-2010
Table 38 Fortified/Functional Beverages Company Shares 2006-2010
Table 39 Fortified/Functional Beverages Brand Shares 2007-2010
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Table 42 Pro/Pre Biotic Yoghurt by Key Functional Ingredient, Retail Value Sales (EUR million)
Table 43 Pro/Pre Biotic Yoghurt by Claim Type, Retail Value Sales (EUR million)
Table 44 Other Functional Yoghurt by Key Functional Ingredient, Retail Value Sales (EUR million)
Table 45 Other Functional Yoghurt by Claim Types Retail Value Sales (EUR million)
Table 46 Functional Spreadable Oils and Fats by Key Functional Ingredient Retail Value Sales (EUR million)
Table 47 Functional Spreadable Oils and Fats by Claim Type, Retail Value Sales (EUR million)
Table 48 Functional Gum by Key Functional Ingredient, Retail Value Sales (EUR million)
Prospects
Category Data
Table 49 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010
Table 50 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010
Table 51 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009
Table 52 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009
Table 53 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009
Table 54 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010
Table 55 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010
Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010
Table 57 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2006-2010
Table 58 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010
Table 59 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010
Table 60 Key Functional Ingredients in Fortified/Functional Snack Bars: % Breakdown 2006-2010
Table 61 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2006-2010
Table 62 Fortified/Functional Packaged Food Company Shares 2006-2010
Table 63 Fortified/Functional Packaged Food Brand Shares 2007-2010
Table 64 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 65 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of NH Beverages by Category: Value 2005-2010
Table 67 Sales of NH Beverages by Category: % Value Growth 2005-2010
Table 68 Other NH Hot Drinks by Type: % Value Breakdown 2005-2010
Table 69 NH Beverages Company Shares 2006-2010
Table 70 NH Beverages Brand Shares 2007-2010
Table 71 NH Green RTD Tea Brand Shares 2007-2010
Table 72 Forecast Sales of NH Beverages by Category: Value 2010-2015
Table 73 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 74 Sales of NH Packaged Food by Category: Value 2005-2010
Table 75 Sales of NH Packaged Food by Category: % Value Growth 2005-2010
Table 76 NH Packaged Food Company Shares 2006-2010
Table 77 NH Packaged Food Brand Shares 2007-2010
Table 78 Forecast Sales of NH Packaged Food by Category: Value 2010-2015
Table 79 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 80 Sales of Organic Beverages by Category: Value 2005-2010
Table 81 Sales of Organic Beverages by Category: % Value Growth 2005-2010
Table 82 Organic Beverages Company Shares 2006-2010
Table 83 Organic Beverages Brand Shares 2007-2010
Table 84 Forecast Sales of Organic Beverages by Category: Value 2010-2015
Table 85 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 86 Sales of Organic Packaged Food by Category: Value 2005-2010
Table 87 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010
Table 88 Other Organic Food by Type: % Value Breakdown 2005-2010
Table 89 Organic Packaged Food Company Shares 2006-2010
Table 90 Organic Packaged Food Brand Shares 2007-2010
Table 91 Organic Dried Baby Food Brand Shares 2007-2010
Table 92 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015
Table 93 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015

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Related research categories

By sector: Health (in Soft drinks)

By market: Greece (in Europe)