Health and Wellness in Germany

Health and wellness-related food and beverage products, which had been able to increase sales even during the global economic and financial crisis and the subsequent German recession in 2009, continued to grow in value and volume terms in 2010. Best-performing products overall thereby were – as far as retail value sales are concerned – food intolerance products with a quite considerable growth rate in 2010 again, followed by better-for-you products, fortified/functional products, organic...

Euromonitor International's Health and Wellness in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
All Main Health and Wellness Categories Continued To Grow in Germany
Efsa Regulation Might Have Considerable Impact on Fortified/functional
Health and Wellness Very Fragmented Regarding Competitive Environment
No Dominant Distribution Channels in Germany
Further Growth of Health and Wellness Expected in Germany
Key Trends and Developments
Global Recession Has Limited Impact on Health and Wellness in Germany
Obesity in Germany Has A Positive Impact on Bfy Products
Demographic Trends Are Increasingly Important for Health and Wellness
Environmental and Ethical Issues Connected With Health and Wellness
Legal/regulatory Changes Might Have An Impact on Different Categories
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2005-2010
Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and Wellness by Category: Value 2005-2010
Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
Table 5 Health and Wellness GBO Company Shares 2006-2010
Table 6 Health and Wellness NBO Company Shares 2006-2010
Table 7 Health and Wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Appendix
National Legislation
EU Legislation
Sources
Summary 1 Research Sources
Molkerei Alois Müller GmbH & Co Kg in Health and Wellness (germany)
Strategic Direction
Key Facts
Summary 2 Molkerei Alois Müller GmbH & Co KG: Key Facts
Summary 3 Molkerei Alois Müller GmbH & Co KG: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Molkerei Alois Müller GmbH & Co KG: Competitive Position 2010
Neuform Vereinigung Deutscher Reformhäuser Eg in Health and Wellness (germany)
Strategic Direction
Key Facts
Summary 5 Neuform Vereinigung Deutscher Reformhäuser eG: Key Facts
Summary 6 Neuform Vereinigung Deutscher Reformhäuser eG: Operational Indicators
Company Background
Chart 1 Neuform Vereinigung Deutscher Reformhäuser eG: Reformhaus in Wörth
Private Label
Competitive Positioning
Schneekoppe GmbH & Co Kg in Health and Wellness (germany)
Strategic Direction
Key Facts
Summary 7 Schneekoppe GmbH & Co KG: Key Facts
Company Background
Competitive Positioning
Summary 8 Schneekoppe GmbH & Co KG: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 Other Reduced Carb Food by Type: % Value Breakdown 2005-2010
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2005-2010
Table 22 BFY Packaged Food Company Shares 2006-2010
Table 23 BFY Packaged Food Brand Shares 2007-2010
Table 24 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015
Table 25 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Food Intolerance by Category: Value 2005-2010
Table 27 Sales of Food Intolerance by Category: % Value Growth 2005-2010
Table 28 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2010
Table 29 Food Intolerance Company Shares 2006-2010
Table 30 Food Intolerance Brand Shares 2007-2010
Table 31 Forecast Sales of Food Intolerance by Category: Value 2010-2015
Table 32 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Table 33 Fortified/functional Nectars (25-99% Juice) by Key Functional Ingredient Retail Value Sales
Table 34 Fortified/functional Nectars (25-99% Juice) by Claim Types Retail Value Sales
Prospects
Category Data
Table 35 Sales of Fortified/Functional Beverages by Category: Value 2005-2010
Table 36 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010
Table 37 Other Fortified/Functional Hot Drinks by Type: % Value Breakdown 2005-2010
Table 38 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2006-2010
Table 39 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2006-2010
Table 40 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2006-2010
Table 41 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2006-2010
Table 42 Key Functional Ingredients in Fortified/Functional RTD Tea: % Breakdown 2006-2010
Table 43 Fortified/Functional Beverages Company Shares 2006-2010
Table 44 Fortified/Functional Beverages Brand Shares 2007-2010
Table 45 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 46 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Table 47 Pro/Pre Biotic Yoghurt by Key Functional Ingredient Retail Value Sales
Table 48 Pro/Pre Biotic Yoghurt by Claim Types Retail Value Sales
Table 49 Other Functional Yoghurt by Key Functional Ingredient Retail Value Sales
Table 50 Other Functional Yoghurt by Claim Types Retail Value Sales
Table 51 Functional Spreadable Oils and Fats by Key Functional Ingredient Retail Value Sales
Table 52 Functional Spreadable Oils and Fats by Claim Types Retail Value Sales
Table 53 Functional Gum by Key Functional Ingredient Retail Value Sales
Table 54 Functional Gum by Claim Types Retail Value Sales
Prospects
Category Data
Table 55 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010
Table 56 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010
Table 57 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009
Table 58 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009
Table 59 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009
Table 60 Other Fortified/Functional Food by Type: % Value Breakdown 2005-2010
Table 61 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010
Table 62 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2006-2010
Table 63 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Breakdown 2006-2010
Table 64 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010
Table 65 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010
Table 66 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2006-2010
Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010
Table 68 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010
Table 69 Key Functional Ingredients in Fortified/Functional Snack Bars: % Breakdown 2006-2010
Table 70 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2006-2010
Table 71 Fortified/Functional Packaged Food Company Shares 2006-2010
Table 72 Fortified/Functional Packaged Food Brand Shares 2007-2010
Table 73 Fortified/Functional Bread Brand Shares 2007-2010
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 76 Sales of NH Beverages by Category: Value 2005-2010
Table 77 Sales of NH Beverages by Category: % Value Growth 2005-2010
Table 78 Other NH Hot Drinks by Type: % Value Breakdown 2005-2010
Table 79 NH Beverages Company Shares 2006-2010
Table 80 NH Beverages Brand Shares 2007-2010
Table 81 NH Green RTD Tea Brand Shares 2007-2010
Table 82 Forecast Sales of NH Beverages by Category: Value 2010-2015
Table 83 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 84 Sales of NH Packaged Food by Category: Value 2005-2010
Table 85 Sales of NH Packaged Food by Category: % Value Growth 2005-2010
Table 86 NH Packaged Food Company Shares 2006-2010
Table 87 NH Packaged Food Brand Shares 2007-2010
Table 88 Forecast Sales of NH Packaged Food by Category: Value 2010-2015
Table 89 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 90 Sales of Organic Beverages by Category: Value 2005-2010
Table 91 Sales of Organic Beverages by Category: % Value Growth 2005-2010
Table 92 Other Organic Hot Drinks by Type: % Value Breakdown 2005-2010
Table 93 Organic Beverages Company Shares 2006-2010
Table 94 Organic Beverages Brand Shares 2007-2010
Table 95 Forecast Sales of Organic Beverages by Category: Value 2010-2015
Table 96 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 97 Sales of Organic Packaged Food by Category: Value 2005-2010
Table 98 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010
Table 99 Other Organic Food by Type: % Value Breakdown 2005-2010
Table 100 Organic Packaged Food Company Shares 2006-2010
Table 101 Organic Packaged Food Brand Shares 2007-2010
Table 102 Organic Dried Baby Food Brand Shares 2007-2010
Table 103 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015
Table 104 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015

Tweet

Related research categories

By sector: Health (in Soft drinks)

By market: Germany (in Europe)