Health and Wellness in Denmark

Compared to its Nordic neighbours, Denmark suffered the greatest impact from the global financial crisis of 2007-2009. In 2010, the Danish economy was recovering but was still sluggish and although a double-dip recession has, in all likelihood, been avoided the economy is still fragile and future policy could easily disrupt a slow and weak recovery. Unemployment is still increasing and casting a shadow over the economic recovery just as it is also feared that an early increase in interest rates...

Euromonitor International's Health and Wellness in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Sales Recover in Line With the Economy
Consumers Demanding More "organic"
Delay in Fortified/functional Launches To 2011
Discounters' Market Share Increasing
Moderate Growth Expected in the Forecast Period
Key Trends and Developments
Slow Economic Recovery
Legislation on Health Claims
Demand for Quality and Sustainable Food Products
Increased Private Label Activity
Continued Discounter Growth
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2005-2010
Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and Wellness by Category: Value 2005-2010
Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
Table 5 Health and Wellness GBO Company Shares 2006-2010
Table 6 Health and Wellness NBO Company Shares 2006-2010
Table 7 Health and Wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Appendix
National Legislation
Marmite Banned in Denmark?
EU Legislation
Sources
Summary 1 Research Sources
Royal Unibrew A/S in Health and Wellness (denmark)
Strategic Direction
Key Facts
Summary 2 Royal Unibrew A/S: Key Facts
Summary 3 Royal Unibrew A/S: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Royal Unibrew A/S: Competitive Position 2010
Rynkeby Foods A/S in Health and Wellness (denmark)
Strategic Direction
Key Facts
Summary 5 Rynkeby Foods A/S: Key Facts
Summary 6 Rynkeby Foods A/S: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Rynkeby Foods A/S: Competitive Position 2010
Urtekram A/S in Health and Wellness (denmark)
Strategic Direction
Key Facts
Summary 8 Urtekram A/S: Key Facts
Summary 9 Urtekram A/S: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Urtekram A/S: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 Other Reduced Fat Food by Type: % Value Breakdown 2005-2010
Table 21 BFY Packaged Food Company Shares 2006-2010
Table 22 BFY Packaged Food Brand Shares 2007-2010
Table 23 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015
Table 24 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Food Intolerance by Category: Value 2005-2010
Table 26 Sales of Food Intolerance by Category: % Value Growth 2005-2010
Table 27 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2010
Table 28 Food Intolerance Company Shares 2006-2010
Table 29 Food Intolerance Brand Shares 2007-2010
Table 30 Forecast Sales of Food Intolerance by Category: Value 2010-2015
Table 31 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Fortified/Functional Beverages by Category: Value 2005-2010
Table 33 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010
Table 34 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2006-2010
Table 35 Fortified/Functional Beverages Company Shares 2006-2010
Table 36 Fortified/Functional Beverages Brand Shares 2007-2010
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Table 39 Pro/Pre Biotic Yoghurt by Key Functional Ingredient Retail Value Sales million DKr
Table 40 Pro/Pre Biotic Yoghurt by Claim Types Retail Value Sales
Table 41 Functional Spreadable Oils and Fats by Key Functional Ingredient Retail Value Sales
Table 42 Functional Spreadable Oils and Fats by Claim Types Retail Value Sales
Table 43 Functional Gum by Key Functional Ingredient Retail Value Sales
Prospects
Category Data
Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010
Table 46 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009
Table 47 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009
Table 48 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009
Table 49 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010
Table 50 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2006-2010
Table 51 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010
Table 52 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010
Table 53 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010
Table 54 Key Functional Ingredients in Fortified/Functional Snack Bars: % Breakdown 2006-2010
Table 55 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2006-2010
Table 56 Fortified/Functional Packaged Food Company Shares 2006-2010
Table 57 Fortified/Functional Packaged Food Brand Shares 2007-2010
Table 58 Fortified/Functional Bread Brand Shares 2007-2010
Table 59 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 60 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of NH Beverages by Category: Value 2005-2010
Table 62 Sales of NH Beverages by Category: % Value Growth 2005-2010
Table 63 NH Beverages Company Shares 2006-2010
Table 64 NH Beverages Brand Shares 2007-2010
Table 65 NH Green RTD Tea Brand Shares 2007-2010
Table 66 Forecast Sales of NH Beverages by Category: Value 2010-2015
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Sales of NH Packaged Food by Category: Value 2005-2010
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2005-2010
Table 70 NH Packaged Food Company Shares 2006-2010
Table 71 NH Packaged Food Brand Shares 2007-2010
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2010-2015
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 74 Sales of Organic Beverages by Category: Value 2005-2010
Table 75 Sales of Organic Beverages by Category: % Value Growth 2005-2010
Table 76 Organic Beverages Company Shares 2006-2010
Table 77 Organic Beverages Brand Shares 2007-2010
Table 78 Forecast Sales of Organic Beverages by Category: Value 2010-2015
Table 79 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Table 80 Sales of Organic Functional Yoghurt: Value 2008-2010
Competitive Landscape
Prospects
Category Data
Table 81 Sales of Organic Packaged Food by Category: Value 2005-2010
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010
Table 83 Other Organic Food by Type: % Value Breakdown 2005-2010
Table 84 Organic Packaged Food Company Shares 2006-2010
Table 85 Organic Packaged Food Brand Shares 2007-2010
Table 86 Organic Dried Baby Food Brand Shares 2007-2010
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015

Tweet

Related research categories

By sector: Health (in Soft drinks)

By market: Denmark (in Europe)