Health and Wellness in Belgium

As health concerns grow among Belgian consumers, health and wellness is shifting from being a niche to becoming a mainstream product area. Consumers increasingly expect their local supermarkets/hypermarkets to offer ranges of organic, better for you, naturally healthy, fortified/functional and food intolerance. Retailers meanwhile responded to growing demand by launching a widening range of private label products in these areas. Widening distribution and growing consumer awareness thus...

Euromonitor international's Health and Wellness in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Health and wellness Becoming Mainstream
Economic Crisis Continues To Impact Sales
Fragmented Sales Led by Strong Multinationals and Private Label
Chained Grocery retailers Benefit From Offering Value
Slower Growth Expected for Forecast Period
Key Trends and Developments
Ageing Population Boosts Health and wellness
Recovering Birth Rate and Focus on infant Nutrition Shapes Sales
Private Label Proves An increasing Presence in Health and wellness
Consumers Demand Natural and Local
Market Data
Table 1 Sales of Health and wellness by Type: Value 2005-2010
Table 2 Sales of Health and wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and wellness by Category: Value 2005-2010
Table 4 Sales of Health and wellness by Category: % Value Growth 2005-2010
Table 5 Health and wellness GBO Company Shares 2006-2010
Table 6 Health and wellness NBO Company Shares 2006-2010
Table 7 Health and wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and wellness by Category: % Value Growth 2010-2015
Appendix
National Legislation
Sources
Summary 1 Research Sources
Dame Nature Belgium SA in Health and wellness (Belgium)
Strategic Direction
Key Facts
Summary 2 Dame Nature: Key Facts
Summary 3 Dame Nature: Operational indicators
Company Background
Private Label
Competitive Positioning
Summary 4 Dame Nature Belgium: Competitive Position 2009
Pur Natur NV in Health and wellness (Belgium)
Strategic Direction
Key Facts
Summary 5 Pur Natur NV: Key Facts
Summary 6 Pur Natur NV: Operational indicators
Company Background
Competitive Positioning
Summary 7 Pur Natur NV: Competitive Position 2010
Spadel SA NV in Health and wellness (Belgium)
Strategic Direction
Key Facts
Summary 8 Spadel NV SA: Key Facts
Summary 9 Spadel NV: Operational indicators
Company Background
Competitive Positioning
Summary 10 Spadel NV SA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 Other Reduced Fat Food by Type: % Value Breakdown 2005-2010
Table 21 BFY Packaged Food Company Shares 2006-2010
Table 22 BFY Packaged Food Brand Shares 2007-2010
Table 23 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015
Table 24 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Food intolerance by Category: Value 2005-2010
Table 26 Sales of Food intolerance by Category: % Value Growth 2005-2010
Table 27 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2010
Table 28 Food intolerance Company Shares 2006-2010
Table 29 Food intolerance Brand Shares 2007-2010
Table 30 Forecast Sales of Food intolerance by Category: Value 2010-2015
Table 31 Forecast Sales of Food intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Fortified/Functional Beverages by Category: Value 2005-2010
Table 33 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010
Table 34 Other Fortified/Functional Hot Drinks by Type: % Value Breakdown 2005-2010
Table 35 Key Functional ingredients in Fortified/Functional Bottled Water: % Breakdown 2006-2010
Table 36 Key Functional ingredients in Fortified/Functional 100% Juice: % Breakdown 2006-2010
Table 37 Key Functional ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2006-2010
Table 38 Fortified/Functional Beverages Company Shares 2006-2010
Table 39 Fortified/Functional Beverages Brand Shares 2007-2010
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010
Table 44 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009
Table 45 Sugarised Vs Sugar-free Fortified/Functional Sugar confectionery: % Breakdown 2009
Table 46 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009
Table 47 Other Fortified/Functional Food by Type: % Value Breakdown 2005-2010
Table 48 Key Functional ingredients in Fortified/Functional Biscuits: % Breakdown 2006-2010
Table 49 Key Functional ingredients in Fortified/Functional Breakfast cereals: % Breakdown 2006-2010
Table 50 Key Functional ingredients in Fortified/Functional Bread: % Breakdown 2006-2010
Table 51 Key Functional ingredients in Fortified/Functional Chocolate confectionery: % Breakdown 2006-2010
Table 52 Key Functional ingredients in Fortified/Functional Gum: % Breakdown 2006-2010
Table 53 Key Functional ingredients in Fortified/Functional Sugar confectionery: % Breakdown 2006-2010
Table 54 Key Functional ingredients in Flavoured Milk Drinks: % Breakdown 2006-2010
Table 55 Key Functional ingredients in Fortified/Functional Milk: % Breakdown 2006-2010
Table 56 Key Functional ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010
Table 57 Key Functional ingredients in Fortified/Functional Snack bars: % Breakdown 2006-2010
Table 58 Key Functional ingredients in Fortified/Functional Spreadable Oils and fats: % Breakdown 2006-2010
Table 59 Fortified/Functional Packaged Food Company Shares 2006-2010
Table 60 Fortified/Functional Packaged Food Brand Shares 2007-2010
Table 61 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of NH Beverages by Category: Value 2005-2010
Table 64 Sales of NH Beverages by Category: % Value Growth 2005-2010
Table 65 Other NH Hot Drinks by Type: % Value Breakdown 2005-2010
Table 66 NH Beverages Company Shares 2006-2010
Table 67 NH Beverages Brand Shares 2007-2010
Table 68 NH Green Rtd Tea Brand Shares 2007-2010
Table 69 Forecast Sales of NH Beverages by Category: Value 2010-2015
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 71 Sales of NH Packaged Food by Category: Value 2005-2010
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2005-2010
Table 73 NH Packaged Food Company Shares 2006-2010
Table 74 NH Packaged Food Brand Shares 2007-2010
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2010-2015
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 77 Sales of Organic Beverages by Category: Value 2005-2010
Table 78 Sales of Organic Beverages by Category: % Value Growth 2005-2010
Table 79 Other Organic Hot Drinks by Type: % Value Breakdown 2005-2010
Table 80 Organic Beverages Company Shares 2006-2010
Table 81 Organic Beverages Brand Shares 2007-2010
Table 82 Forecast Sales of Organic Beverages by Category: Value 2010-2015
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 84 Sales of Organic Packaged Food by Category: Value 2005-2010
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010
Table 86 Other Organic Food by Type: % Value Breakdown 2005-2010
Table 87 Organic Packaged Food Company Shares 2006-2010
Table 88 Organic Packaged Food Brand Shares 2007-2010
Table 89 Organic Dried Baby Food Brand Shares 2007-2010
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015

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Related research categories

By sector: Health (in Soft drinks)

By market: Belgium (in Europe)