Health and wellness in Austria

Austria’s economy has recovered from the recession in 2008 and 2009. The country’s real GDP increased by 2% in 2010. The improved economic situation has relieved consumers from the prevailing uncertainty in the country. The economic development has had a positive effect on health and wellness food and beverages sales. Overall, health and wellness products are seeing good sales and a substantial increase was recorded within many product areas in 2010.

Euromonitor International's Health and wellness in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2007-2011, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Economic Recovery Boost Sales
Organic Products Show Dynamic Performance
Modest Growth for Naturally Healthy Products
Supermarkets/hypermarkets Leading Distribution Channel
Strong Growth Expected
Key Trends and Developments
Economic Recovery Pushes Health and Wellness Sales in 2010
Distribution of Health and Wellness Food and Beverages Expanding
Private Label Still Strong Within Health and Wellness
Ageing Population To Boost Health and Wellness Trend
Multiple Health and Wellness Characteristics Emerging in Maturing Categories
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2005-2010
Table 2 Sales of Health and Wellness by Type: % Value Growth 2005-2010
Table 3 Sales of Health and Wellness by Category: Value 2005-2010
Table 4 Sales of Health and Wellness by Category: % Value Growth 2005-2010
Table 5 Health and Wellness GBO Company Shares 2006-2010
Table 6 Health and Wellness NBO Company Shares 2006-2010
Table 7 Health and Wellness Brand Shares 2007-2010
Table 8 Forecast Sales of Health and Wellness by Type: Value 2010-2015
Table 9 Forecast Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 10 Forecast Sales of Health and Wellness by Category: Value 2010-2015
Table 11 Forecast Sales of Health and Wellness by Category: % Value Growth 2010-2015
Appendix
EU Legislation
Sources
Summary 1 Research Sources
Dr Schär GmbH in Health and Wellness (austria)
Strategic Direction
Key Facts
Summary 2 Dr. Schär GmbH: Key Facts
Summary 3 Dr. Schär GmbH: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Dr. Schär GmbH: Competitive Position 2010
Niederösterreichische Milch Holding AG in Health and Wellness (austria)
Strategic Direction
Key Facts
Summary 5 Niederösterreichische Milch Holding AG: Key Facts
Summary 6 Niederösterreichische Milch Holding AG: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Niederösterreichische Milch Holding AG: Competitive Position 2010
Rauch Fruchtsäfte GmbH in Health and Wellness (austria)
Strategic Direction
Key Facts
Summary 8 Rauch Fruchtsäfte GmbH: Key Facts
Summary 9 Rauch Fruchtsäfte GmbH: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Rauch Fruchtsäfte GmbH: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of BFY Beverages by Category: Value 2005-2010
Table 13 Sales of BFY Beverages by Category: % Value Growth 2005-2010
Table 14 BFY Beverages Company Shares 2006-2010
Table 15 BFY Beverages Brand Shares 2007-2010
Table 16 Forecast Sales of BFY Beverages by Category: Value 2010-2015
Table 17 Forecast Sales of BFY Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of BFY Packaged Food by Category: Value 2005-2010
Table 19 Sales of BFY Packaged Food by Category: % Value Growth 2005-2010
Table 20 BFY Packaged Food Company Shares 2006-2010
Table 21 BFY Packaged Food Brand Shares 2007-2010
Table 22 Forecast Sales of BFY Packaged Food by Category: Value 2010-2015
Table 23 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of Food Intolerance by Category: Value 2005-2010
Table 25 Sales of Food Intolerance by Category: % Value Growth 2005-2010
Table 26 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2010
Table 27 Food Intolerance Company Shares 2006-2010
Table 28 Food Intolerance Brand Shares 2007-2010
Table 29 Forecast Sales of Food Intolerance by Category: Value 2010-2015
Table 30 Forecast Sales of Food Intolerance by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Table 31 Fortified/functional Nectars (25-99% Juice) by Key Functional Ingredient Retail Value Sales (€ million)
Table 32 Fortified/functional Nectars (25-99% Juice) by Claim Types Retail Value Sales (€ million)
Prospects
Category Data
Table 33 Sales of Fortified/Functional Beverages by Category: Value 2005-2010
Table 34 Sales of Fortified/Functional Beverages by Category: % Value Growth 2005-2010
Table 35 Other Fortified/Functional Hot Drinks by Type: % Value Breakdown 2005-2010
Table 36 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2006-2010
Table 37 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2006-2010
Table 38 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2006-2010
Table 39 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2006-2010
Table 40 Fortified/Functional Beverages Company Shares 2006-2010
Table 41 Fortified/Functional Beverages Brand Shares 2007-2010
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Table 44 Pro/Pre Biotic Yoghurt by Key Functional Ingredient Retail Value Sales (€ million)
Table 45 Pro/Pre Biotic Yoghurt by Claim Types Retail Value Sales (€ million)
Table 46 Functional Spreadable Oils and Fats by Key Functional Ingredient Retail Value Sales (€ million)
Table 47 Functional Spreadable Oils and Fats by Claim Types Retail Value Sales (€ million)
Table 48 Functional Gum by Key Functional Ingredient Retail Value Sales (€ million)
Table 49 Functional Gum by Claim Types Retail Value Sales (€ million)
Prospects
Category Data
Table 50 Sales of Fortified/Functional Packaged Food by Category: Value 2005-2010
Table 51 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2005-2010
Table 52 Sugarised Vs Sugar-free Fortified/Functional Gum: % Breakdown 2009
Table 53 Sugarised Vs Sugar-free Fortified/Functional Sugar Confectionery: % Breakdown 2009
Table 54 Standard Fat Vs Reduced Fat Fortified/Functional Yoghurt: % Breakdown 2009
Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2006-2010
Table 56 Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2006-2010
Table 57 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Breakdown 2006-2010
Table 58 Key Functional Ingredients in Fortified/Functional Gum: % Breakdown 2006-2010
Table 59 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2006-2010
Table 60 Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2006-2010
Table 61 Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2006-2010
Table 62 Key Functional Ingredients in Fortified/Functional Yoghurt: % Breakdown 2006-2010
Table 63 Key Functional Ingredients in Fortified/Functional Snack Bars: % Breakdown 2006-2010
Table 64 Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2006-2010
Table 65 Fortified/Functional Packaged Food Company Shares 2006-2010
Table 66 Fortified/Functional Packaged Food Brand Shares 2007-2010
Table 67 Fortified/Functional Bread Brand Shares 2007-2010
Table 68 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 69 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 70 Sales of NH Beverages by Category: Value 2005-2010
Table 71 Sales of NH Beverages by Category: % Value Growth 2005-2010
Table 72 Other NH Hot Drinks by Type: % Value Breakdown 2005-2010
Table 73 NH Beverages Company Shares 2006-2010
Table 74 NH Beverages Brand Shares 2007-2010
Table 75 NH Green RTD Tea Brand Shares 2007-2010
Table 76 Forecast Sales of NH Beverages by Category: Value 2010-2015
Table 77 Forecast Sales of NH Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 78 Sales of NH Packaged Food by Category: Value 2005-2010
Table 79 Sales of NH Packaged Food by Category: % Value Growth 2005-2010
Table 80 NH Packaged Food Company Shares 2006-2010
Table 81 NH Packaged Food Brand Shares 2007-2010
Table 82 Forecast Sales of NH Packaged Food by Category: Value 2010-2015
Table 83 Forecast Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 84 Sales of Organic Beverages by Category: Value 2005-2010
Table 85 Sales of Organic Beverages by Category: % Value Growth 2005-2010
Table 86 Organic Beverages Company Shares 2006-2010
Table 87 Organic Beverages Brand Shares 2007-2010
Table 88 Forecast Sales of Organic Beverages by Category: Value 2010-2015
Table 89 Forecast Sales of Organic Beverages by Category: % Value Growth 2010-2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 90 Sales of Organic Packaged Food by Category: Value 2005-2010
Table 91 Sales of Organic Packaged Food by Category: % Value Growth 2005-2010
Table 92 Other Organic Food by Type: % Value Breakdown 2005-2010
Table 93 Organic Packaged Food Company Shares 2006-2010
Table 94 Organic Packaged Food Brand Shares 2007-2010
Table 95 Organic Dried Baby Food Brand Shares 2007-2010
Table 96 Forecast Sales of Organic Packaged Food by Category: Value 2010-2015
Table 97 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2010-2015

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Related research categories

By sector: Health (in Soft drinks)

By market: Austria (in Europe)