Health and Wellness - Germany

Sales of health and wellness food and beverages continued to grow in 2009, but were affected by increasing maturity and, in particular, the global economic slowdown, which hit the export-driven Germany economy especially hard, with the current value growth rate only half that seen in 2008. Food intolerance products was again the most dynamic area of the market, boosted by a growing product range and increasing numbers of allergy sufferers and diabetics, as well as greater awareness of these...

Euromonitor International's Health and Wellness in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Health and Wellness in Germany
Euromonitor International
August 2010
List of Contents and Tables
Executive Summary
Growth Continues To Slow But Remains Positive
New European Legislation Comes Into Force
Coca-Cola Still Leads A Very Fragmented Market
Discounters and the Internet Gaining Share
Continued Growth Expected
Key Trends and Developments
Increased Obesity Rates Are Having A Positive Impact on Bfy Sales
Ageing Population A Boon for Health and Wellness Products
Still A Lot of Untapped Potential?
Organic Agriculture Benefiting From Subsidies in Bavaria
the Changing Face of German Retailing
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
EU Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Molkerei Alois Müller GmbH & Co Kg
Strategic Direction
Key Facts
Summary 2 Molkerei Alois Müller GmbH & Co KG: Key Facts
Summary 3 Molkerei Alois Müller GmbH & Co KG: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Molkerei Alois Müller GmbH & Co KG: Competitive Position 2009
Rapunzel Naturkost AG
Strategic Direction
Key Facts
Summary 5 Rapunzel Naturkost AG: Key Facts
Summary 6 Rapunzel Naturkost AG: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Rapunzel Naturkost AG: Competitive Position 2009
Schneekoppe GmbH & Co Kg
Strategic Direction
Key Facts
Summary 8 Schneekoppe GmbH & Co KG: Key Facts
Company Background
Competitive Positioning
Summary 9 Schneekoppe GmbH & Co KG: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 22 Other Reduced Carb Food by Type: % Value Breakdown 2004-2009
Table 23 BFY Packaged Food Company Shares 2005-2009
Table 24 BFY Packaged Food Brand Shares 2006-2009
Table 25 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 26 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 28 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 29 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 30 Food Intolerance Products Company Shares 2005-2009
Table 31 Food Intolerance Products Brand Shares 2006-2009
Table 32 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 33 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 34 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 35 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 36 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2004-2009
Table 37 Key Functional Ingredients in Non-Cola Carbonates: % Breakdown 2006-2009
Table 38 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 39 Key Functional Ingredients in Fortified/functional Nectars (25-99% juice): % Breakdown 2006-2009
Table 40 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 41 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2009
Table 42 Key Functional Ingredients in Fortified/functional RTD Tea: % Breakdown 2006-2009
Table 43 Fortified/functional Beverages Company Shares 2005-2009
Table 44 Fortified/functional Beverages Brand Shares 2006-2009
Table 45 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 46 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 48 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 49 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 50 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table 51 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 52 Other Fortified/functional Food by Type: % Value Breakdown 2004-2009
Table 53 Key Functional Ingredients in Fortified/functional Chocolate Confectionery: % Breakdown 2006-2009
Table 54 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 55 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 56 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 57 Key Functional Ingredients in Fortified/functional Biscuits: % Breakdown 2006-2009
Table 58 Key Functional Ingredients in Fortified/functional Breakfast Cereals: % Breakdown 2006-2009
Table 59 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2009
Table 60 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 61 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 62 Key Functional Ingredients in Fortified/functional Spreadable Oils and Fats: % Breakdown 2006-2009
Table 63 Fortified/functional Packaged Food Company Shares 2005-2009
Table 64 Fortified/functional Packaged Food Brand Shares 2006-2009
Table 65 Fortified/functional Bread Brand Shares 2006-2009
Table 66 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table 67 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 68 Sales of NH Beverages by Subsector: Value 2004-2009
Table 69 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 70 Other NH Hot Drinks by Type: % Value Breakdown 2004-2009
Table 71 NH Beverages Company Shares 2005-2009
Table 72 NH Beverages Brand Shares 2006-2009
Table 73 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 74 Forecast Sales of NH Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 75 Sales of NH Packaged Food by Subsector: Value 2004-2009
Table 76 Sales of NH Packaged Food by Subsector: % Value Growth 2004-2009
Table 77 NH Packaged Food Company Shares 2005-2009
Table 78 NH Packaged Food Brand Shares 2006-2009
Table 79 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 80 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 81 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 82 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 83 Other Organic Hot Drinks by Type: % Value Breakdown 2004-2009
Table 84 Organic Beverages Company Shares 2005-2009
Table 85 Organic Beverages Brand Shares 2006-2009
Table 86 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 87 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 88 Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 89 Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 90 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 91 Organic Packaged Food Company Shares 2005-2009
Table 92 Organic Packaged Food Brand Shares 2006-2009
Table 93 Organic Dried Baby Food Brand Shares 2006-2009
Table 94 Forecast Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 95 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2009-2014

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Related research categories

By sector: Health (in Soft drinks)

By market: Germany (in Europe)