Health and Wellness - Brazil

Health and wellness food and beverages increased at a slower pace in 2009 compared to the review period due to the economic slowdown. Some sectors such as fortified/functional (FF) milk, naturally healthy (NH) olive oil, NH high fibre bakery products and better for your (BFY) reduced fat bakery products were affected by rising commodities prices and devaluation of the real against the dollar in the second half of 2008, which still had an impact in the first quarter of 2009.

Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Health and Wellness in Brazil
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Key Trends and Developments
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
Definitions
Summary 1 Research Sources
Category Data
Table 13 Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 14 Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 15 Other Organic Food by Type: % Value Breakdown 2004-2009
Table 16 Organic Packaged Food Company Shares 2005-2009
Table 17 Organic Packaged Food Brand Shares 2006-2009
Table 18 Organic Dried Baby Food Brand Shares 2006-2009
Table 19 Forecast Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 20 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2009-2014
Category Data
Table 21 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 22 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 23 Other Organic Hot Drinks by Type: % Value Breakdown 2004-2009
Table 24 Organic Beverages Company Shares 2005-2009
Table 25 Organic Beverages Brand Shares 2006-2009
Table 26 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 27 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2009-2014
Category Data
Table 28 Sales of Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 29 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 30 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 31 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table 32 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 33 Other Fortified/functional Food by Type: % Value Breakdown 2004-2009
Table 34 Key Functional Ingredients in Fortified/functional Chocolate Confectionery: % Breakdown 2006-2009
Table 35 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 36 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 37 Key Functional Ingredients in Fortified/functional Bread: % Breakdown 2006-2009
Table 38 Key Functional Ingredients in Fortified/functional Biscuits: % Breakdown 2006-2009
Table 39 Key Functional Ingredients in Fortified/functional Breakfast Cereals: % Breakdown 2006-2009
Table 40 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2009
Table 41 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 42 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 43 Key Functional Ingredients in Fortified/functional Spreadable Oils and Fats: % Breakdown 2006-2009
Table 44 Fortified/functional Packaged Food Company Shares 2005-2009
Table 45 Fortified/functional Packaged Food Brand Shares 2006-2009
Table 46 Fortified/functional Bread Brand Shares 2006-2009
Table 47 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table 48 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Category Data
Table 49 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 50 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 51 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2004-2009
Table 52 Key Functional Ingredients in Non-Cola Carbonates: % Breakdown 2006-2009
Table 53 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown 2006-2009
Table 54 Key Functional Ingredients in Fortified/functional Nectars (25-99% juice): % Breakdown 2006-2009
Table 55 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown 2006-2009
Table 56 Key Functional Ingredients in Fortified/functional Bottled Water: % Breakdown 2006-2009
Table 57 Key Functional Ingredients in Fortified/functional RTD Tea: % Breakdown 2006-2009
Table 58 Key Functional Ingredients in Asian Speciality Drinks: % Breakdown 2006-2009
Table 59 Key Functional Ingredients in Chocolate-Based Flavoured Powder Drinks: % Breakdown 2006-2009
Table 60 Fortified/functional Beverages Company Shares 2005-2009
Table 61 Fortified/functional Beverages Brand Shares 2006-2009
Table 62 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 63 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Category Data
Table 64 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 65 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 66 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 67 Other Reduced Carb Food by Type: % Value Breakdown 2004-2009
Table 68 BFY Packaged Food Company Shares 2005-2009
Table 69 BFY Packaged Food Brand Shares 2006-2009
Table 70 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 71 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Category Data
Table 72 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 73 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 74 BFY Beverages Company Shares 2005-2009
Table 75 BFY Beverages Brand Shares 2006-2009
Table 76 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 77 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Category Data
Table 78 Sales of NH Packaged Food by Subsector: Value 2004-2009
Table 79 Sales of NH Packaged Food by Subsector: % Value Growth 2004-2009
Table 80 NH Packaged Food Company Shares 2005-2009
Table 81 NH Packaged Food Brand Shares 2006-2009
Table 82 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 83 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2009-2014
Category Data
Table 84 Sales of NH Beverages by Subsector: Value 2004-2009
Table 85 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 86 Other NH Hot Drinks by Type: % Breakdown: % Value Breakdown 2004-2009
Table 87 NH Beverages Company Shares 2005-2009
Table 88 NH Beverages Brand Shares 2006-2009
Table 89 NH Green RTD Tea Brand Shares 2006-2009
Table 90 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 91 Forecast Sales of NH Beverages by Subsector: % Value Growth 2009-2014
Category Data
Table 92 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 93 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 94 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 95 Food Intolerance Products Company Shares 2005-2009
Table 96 Food Intolerance Products Brand Shares 2006-2009
Table 97 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 98 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Executive Summary
Economic Slowdown Hinders Growth
Retailers Invest in Healthy Private Label Products
Multinationals Dominate Health and Wellness
Healthy Specialist Stores Become An Important Distribution Channel
Middle-class Will Fuel Sales of Health and Wellness
Key Trends and Developments
Retailers Increase Their Investments in Health and Wellness Private Label
Health Specialist Stores Become Important Channel for Health and Wellness
Manufacturers Invest Heavily in Fortified/functional Food and Beverages
Strict Regulation by Anvisa Could Inhibit Further Growth
Market Data
Table 99 Sales of Health and Wellness by Type: Value 2004-2009
Table 100 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 101 Sales of Health and Wellness by Category: Value 2004-2009
Table 102 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 103 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 104 Health and Wellness GBO Company Shares 2005-2009
Table 105 Health and Wellness NBO Company Shares 2005-2009
Table 106 Health and Wellness Brand Shares 2006-2009
Table 107 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 108 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 109 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 110 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
Advertising
Retail Distribution
Definitions
Summary 2 Research Sources
Danone Ltda
Strategic Direction
Key Facts
Summary 3 Danone Ltda: Key Facts
Summary 4 Danone Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 5 Danone Ltda: Competitive Position 2009
M Dias Branco SA Comércio E Indústria
Strategic Direction
Key Facts
Summary 6 M Dias Branco SA Comércio e Indústria: Key Facts
Summary 7 M Dias Branco SA Comércio e Indústria: Operational Indicators
Company Background
Competitive Positioning
Summary 8 M Dias Branco SA Comércio e Indústria: Competitive Position 2009
Nestlé Brasil Ltda
Strategic Direction
Key Facts
Summary 9 Nestlé Brasil Ltda: Key Facts
Summary 10 Nestlé Brasil Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 11 Nestlé Brasil Ltda: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 111 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 112 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 113 BFY Beverages Company Shares 2005-2009
Table 114 BFY Beverages Brand Shares 2006-2009
Table 115 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 116 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 117 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 118 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 119 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
Table 120 BFY Packaged Food Company Shares 2005-2009
Table 121 BFY Packaged Food Brand Shares 2006-2009
Table 122 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 123 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 124 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 125 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 126 Food Intolerance Products Company Shares 2005-2009
Table 127 Food Intolerance Products Brand Shares 2006-2009
Table 128 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 129 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 130 Sales of Fortified/functional Beverages by Subsector: Value 2004-2009
Table 131 Sales of Fortified/functional Beverages by Subsector: % Value Growth 2004-2009
Table 132 Other Fortified/functional Hot Drinks by Type: % Value Breakdown 2004-2009
Table 133 Key Functional Ingredients in Fortified/functional RTD Tea: % Breakdown 2006-2009
Table 134 Fortified/functional Beverages Company Shares 2005-2009
Table 135 Fortified/functional Beverages Brand Shares 2006-2009
Table 136 Forecast Sales of Fortified/functional Beverages by Subsector: Value 2009-2014
Table 137 Forecast Sales of Fortified/functional Beverages by Subsector: % Value Growth 2009-2014
Table 138 Fortified/functional Nectars (25-99% Juice) by Prime Positioning
Table 139 Fortified/functional Nectars (25-99% Juice) by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 140 Sales of Fortified/functional Packaged Food by Subsector: Value 2004-2009
Table 141 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2004-2009
Table 142 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Table 143 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Table 144 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Table 145 Other Fortified/functional Food by Type: % Value Breakdown 2004-2009
Table 146 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown 2006-2009
Table 147 Key Functional Ingredients in Fortified/functional Gum: % Breakdown 2006-2009
Table 148 Key Functional Ingredients in Fortified/functional Biscuits: % Breakdown 2006-2009
Table 149 Key Functional Ingredients in Fortified/functional Milk: % Breakdown 2006-2009
Table 150 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown 2006-2009
Table 151 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown 2006-2009
Table 152 Key Functional Ingredients in Fortified/functional Spreadable Oils and Fats: % Breakdown 2006-2009
Table 153 Fortified/functional Packaged Food Company Shares 2005-2009
Table 154 Fortified/functional Packaged Food Brand Shares 2006-2009
Table 155 Forecast Sales of Fortified/functional Packaged Food by Subsector: Value 2009-2014
Table 156 Forecast Sales of Fortified/functional Packaged Food by Subsector: % Value Growth 2009-2014
Table 157 Pro/Pre Biotic Yoghurt by Prime Positioning
Table 158 Pro/Pre Biotic Yoghurt by Claim Types
Table 159 Other Functional Yoghurt by Prime Positioning
Table 160 Other Functional Yoghurt by Claim Types
Table 161 Functional Spreadable Oils and Fats by Prime Positioning
Table 162 Functional Spreadable Oils and Fats by Claim Types
Table 163 Functional Gum by Prime Positioning
Table 164 Functional Gum by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 165 Sales of NH Beverages by Subsector: Value 2004-2009
Table 166 Sales of NH Beverages by Subsector: % Value Growth 2004-2009
Table 167 Other NH Hot Drinks by Type: % Value Breakdown 2004-2009
Table 168 NH Beverages Company Shares 2005-2009
Table 169 NH Beverages Brand Shares 2006-2009
Table 170 NH Green RTD Tea Brand Shares 2006-2009
Table 171 Forecast Sales of NH Beverages by Subsector: Value 2009-2014
Table 172 Forecast Sales of NH Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 173 Sales of NH Packaged Food by Subsector: Value 2004-2009
Table 174 Sales of NH Packaged Food by Subsector: % Value Growth 2004-2009
Table 175 NH Packaged Food Company Shares 2005-2009
Table 176 NH Packaged Food Brand Shares 2006-2009
Table 177 Forecast Sales of NH Packaged Food by Subsector: Value 2009-2014
Table 178 Forecast Sales of NH Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 179 Sales of Organic Beverages by Subsector: Value 2004-2009
Table 180 Sales of Organic Beverages by Subsector: % Value Growth 2004-2009
Table 181 Organic Beverages Company Shares 2005-2009
Table 182 Organic Beverages Brand Shares 2006-2009
Table 183 Forecast Sales of Organic Beverages by Subsector: Value 2009-2014
Table 184 Forecast Sales of Organic Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 185 Sales of Organic Packaged Food by Subsector: Value 2004-2009
Table 186 Sales of Organic Packaged Food by Subsector: % Value Growth 2004-2009
Table 187 Organic Packaged Food Company Shares 2005-2009
Table 188 Organic Packaged Food Brand Shares 2006-2009
Table 189 Forecast Sales of Organic Packaged Food by Subsector: Value 2009-2014
Table 190 Forecast Sales of Organic Packaged Food by Subsector: % Value Growth 2009-2014

Tweet

Related research categories

By sector: Health (in Soft drinks)

By market: Brazil (in South America), Brazil (in BRICM)