Hartwall Oy Ab in Soft Drinks (Finland)
Over the forecast period, Hartwall is seeking to strengthen its leading position in soft drinks by launching new products. The company’s management clearly stated its intention to raise the value of Hartwall brands rather than attempt to compete on the basis of price with cheaper products. Accordingly, premium products and value-added or health and wellness variants will be focal points in new launches.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Hartwall Oy Ab: Key Facts
Summary 2 Hartwall Oy Ab: Operational Indicators
Summary 3 Hartwall Oy Ab: Production Statistics 2012
Summary 4 Hartwall Oy Ab: Competitive Position 2012
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