Handicapping the Superfruits Market: What's Hot, What's Not

Consumers know that fruits are good for them, but the understanding that some fruits contain much higher concentrations of nutrients like antioxidants than others has only recently taken hold. This presentation will examine the superfruits market from an American perspective, including factors driving consumer interest plus a ranking and review of superfruits – both established and emerging.

Learn about how consumer interest is shifting away from avoidance behaviors and toward inclusion, bolstering the trend toward superfruits. See how popular superfruits like pomegranate, acai and goji are currently trending with regard to new product launches and product formulations. Discover relatively unknown superfruits like maqui berry, lulo and borojo and how packaged goods firms are utilizing these exotic fruits.

Superfruits like pomegranate have risen from relative obscurity to ubiquity in recent years, helping to establish the concept of “superfruits” in the mind of the consumer.

But new product launches have eased of late as superfruits have matured and the novelty of specific superfruits has diminished. This has left the market at a crossroads, but the future could be bright if next generation superfruits catch on with consumers and product manufacturers.

Just what is a “superfruit” and what does “ORAC value” mean? What top health claims are supermarket shoppers seeking and how is this impacting the superfruits market? How does consumer awareness of specific superfruits vary? What kinds of products are packaged goods makers formulating with emerging superfruits like sea buckthorn, baobab, yumberry, maqui berry and borojo?

Related research categories

By sector: Hot drinks