Market research: Guatemala (page 1 of 2)

This exclusive soft drinks country review from Canadean provides an excellent high level overview of the key categories in Guatemala's soft drinks market Summary Published in Acrobat pdf format and c...

A competitively priced comprehensive overview of the key categories in the soft drinks market....

A detailed market research report on the Guatemala beer industry. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, bre...

Detailed market research report on the Guatemala beer industry...

In 2011, current value sales of modern grocery retailers witnessed the slowest growth of any year in the review period. The large weight of Wal-Mart in the category pushed sales down, due to negative ...

Despite increased maturity in many categories, soft drinks as a whole performed well in 2012 compared to the review period. Lower growth rates in more mature areas are compensated by strong performanc...

In 2012 total volume sales increased by 10% to 43 million litres. Energy drinks was the main booster for volume performance as more value options entered the market. Domestic brands led price reductio...

In 2012 total volume sales increased by 4% by volume to reach 202 million litres, led by high levels of activity, with a large number of new product launches keeping growth levels healthy. Increased s...

Total volume sales of RTD coffee reached two million litres in 2012 after a 26% increase. On a country level, consumption of this product can be considered negligible, especially compared to other sof...

After 31% total volume growth, RTD tea reached nine million litres in 2012. Several factors positively impacted the performance of RTD tea. In terms of product availability, there are more options fol...

Over 2011, many companies were able to increase their share. However, grocery retailers as a whole witnessed a marginal decrease in constant value sales compared to the previous year. The poor perform...

Non-store retailing continued to gain importance in Guatemala in 2012. Current value sales increased by 11% to reach GTQ6.2 billion. Some barriers for realising its full potential still prevail, but b...

In 2012, total volume sales increased 2% to 1,936 million litres, or 55% of total volume sales of soft drinks. Other still bottled water is the dominant type, and accounts for 97% of total volume sale...

In 2012 total volume sales of carbonates increased 6% to 1,307 million litres: swift growth given its size and maturity. Volume growth was driven by price reductions across the board following the rel...

In 2012 overall sales were mainly driven by liquid concentrates. Total volume RTD sales reached 4567million litres after an increase of 1%, led by the lack of potable tap water and high dilution ratio...

Total volume sales of coffee increased by 4% in 2011 to reach 28,400 tonnes. The performance of this category continued to be boosted by the on-trade. In 2011, on-trade sales increased 7%. The growing...

In 2011, the category continued to grow, but at a more moderate level of 3% to reach 4,357 tonnes in terms of total volume. The category has entered a more mature phase, and competitors have not innov...

With total volume sales of 96 tonnes in 2011, after growth of 2%, tea is the second most important hot drink in the country. Consumption is still far less important than that of coffee. Guatemala is a...

Drinking milk products enjoyed 7% value growth in 2012 to reach sales of GTQ4,637 million. Cow’s milk is the most popular product, and fresh/pasteurised milk is the strongest category representing 46%...

Current value sales of yoghurt and sour milk drinks are predicted to reach GTQ209 million after a 17% increase in 2011. The category is facing strong growth as the popularity of the products spreads t...

Beer is the most important category in alcoholic drinks in Guatemala, accounting for 78% of all volume sales in the country. Guatemala’s beer consumption has deep roots, dating back to the 19th centur...

RTDs/high-strength premixes is set to experience total volume growth of 5% to reach total volume sales of 2 million litres in 2010. This category is also predicted to see 8% growth terms of total curr...

Spirits is set to experience a 3% total volume growth in 2010, to reach 35 million litres. Contraband products continued to have a negative impact on total spirits sales over 2010. According to indust...

Wine is set to experience 19% total volume growth in 2010, to reach total volume sales of 4 million litres. This product continues to gain popularity in the country, but its consumption is mostly limi...

With total volume sales of 155 million litres in 2011, beer is one of the largest alcoholic drinks areas in Guatemala. Although there is a large tradition of beer consumption in the country dating bac...

Rtds/high-strength premixes recorded increased dynamism in 2011 due to the introduction of new players and continuous innovation, with total volume sales growing by 5% to 2.3 million litres. Companies...

Spirits total volume sales increased by 3% in 2011 to reach 36.6 million litres. Aguardiente is the most popular spirits area in Guatemala, accounting for 48% of total volume sales in 2011, and is fol...

Wine continues to increase in popularity in Guatemala, with sales increasing by 17% to reach 5 million litres in 2011. Guatemala does not have a longstanding tradition of wine consumption, with per ca...

Synopsis Latest historical and forecast consumption trends for key beverage categories in Guatemala Summary Extracted from Canadean's latest Global Beverage Forecasts report, Guatemala Beverage Forec...

Latest historical and forecast consumption trends for key beverage categories in Guatemala...