Market research: Guatemala

27 reports found

Title

Date published

Price


Guatemala Beer Market Insights Report 2016

Guatemala Beer Market Insights Report 2016

Discounted price - 15% off normal price

Guatemala beer market declines for the first time in years, as the weather was affected by the El Nino phenomenon. Beer sales were also negatively affected by slowdown in public consumption and invest...

December 2016

$2380.00


Alcoholic Drinks in Guatemala

Alcoholic Drinks in Guatemala

In the years 2011-2014 Guatemala had a price war amongst leading beer producers Cervecería Centroamericana SA and AmBev de Centroamérica SA that caused beer prices to drop considerably and volume to i...

May 2016

$2100.00


Hot Drinks in Guatemala

Hot Drinks in Guatemala

Guatemala is a country where the majority of consumers are low income earners and have tight budgets and thus tend to shop on a daily basis through independent small grocers, usually buying smaller an...

February 2017

$2100.00


Soft Drinks in Guatemala

Soft Drinks in Guatemala

The strong performance seen in several categories of soft drinks in 2016 allowed the industry to achieve its strongest growth since 2008. The extensive distribution that leading companies have, along ...

March 2017

$2100.00


Sports Drinks in Guatemala

Sports Drinks in Guatemala

Dynamism is still strong in sports drinks and, in 2016, it registered off-trade value growth of 13% in current terms and sales of GTQ702 million. In 2016, Gatorade was introduced with a smaller pack s...

March 2017

$990.00


Juice in Guatemala

Juice in Guatemala

Juice sales in Guatemala saw strong off-trade value growth of 11% in current terms in 2016 to reach GTQ3.1 billion. Sales of juice are mainly driven by strong distribution, since leading brands wish t...

March 2017

$990.00


RTD Coffee in Guatemala

RTD Coffee in Guatemala

RTD coffee is smallest in off-trade volume and value terms among soft drinks in Guatemala. There is a strong tradition of drinking coffee in Guatemala, but not RTD coffee. There are only a few brands,...

March 2017

$990.00


RTD Tea in Guatemala

RTD Tea in Guatemala

RTD tea is very dynamic in Guatemala and the strongest growing among soft drinks. In 2016, it registered off-trade value sales of GTQ280 million, growth of 30% in current terms on 2015. People regard ...

March 2017

$990.00


Other Hot Drinks in Guatemala

Other Hot Drinks in Guatemala

Other hot drinks is a very traditional category in Guatemala, with plant based hot drinks called atoles usually being drunk as a breakfast substitute by lower income consumers. This is a price driven ...

February 2017

$990.00


Tea in Guatemala

Tea in Guatemala

Tea is not a traditional hot drink in Guatemala as people do not drink it on a daily basis like coffee. However, people associate tea with health and wellness and often drink the beverage for mild ail...

February 2017

$990.00


Bottled Water in Guatemala

Bottled Water in Guatemala

2016 was a very dynamic year for bottled water in Guatemala, since low price strategies from Ajemaya SA with its brand, Cielo, allowed sales to expand and reach a new consumer base of low-economic cla...

March 2017

$990.00


Carbonates in Guatemala

Carbonates in Guatemala

Carbonates continues to be largest in value terms within soft drinks in Guatemala. In 2016, it achieved off-trade volume sales of 1.1 billion litres and off-trade value sales of GTQ9.0 billion, regist...

March 2017

$990.00


Concentrates in Guatemala

Concentrates in Guatemala

In 2016, concentrates achieved off-trade value sales of GTQ727 million, growth of 6% in current terms on 2015. Concentrates is mature and dynamism tends to be brought by the introduction of new flavou...

March 2017

$990.00


Energy Drinks in Guatemala

Energy Drinks in Guatemala

Energy drinks continued to achieve strong off-trade value growth of 17% in current terms and sales of GTQ911 million in 2016. The introduction of large family pack sizes of 1.5 litres has allowed the ...

March 2017

$990.00


Beer in Guatemala

Beer in Guatemala

The price war that had affected the competition between leading companies Cervecería Centroamericana SA (CCA) and AmBev Centroamérica SA (AmBev) is over....

May 2016

$990.00


Rtds/High-Strength Premixes in Guatemala

Rtds/High-Strength Premixes in Guatemala

The leading RTDs/high-strength premixes company, Industrias Licoreras Nacional SA, is constantly innovating flavours and products in order to bring dynamism to the category and to its umbrella brands ...

May 2016

$990.00


Spirits in Guatemala

Spirits in Guatemala

Spirits is beginning to show recovery from the beer price war that had a direct impact on demand....

May 2016

$990.00


Wine in Guatemala

Wine in Guatemala

The culture of drinking wine, which is fairly new to Guatemalans, keeps growing and the category has strong volume and value growth rates....

May 2016

$990.00


Coffee in Guatemala

Coffee in Guatemala

Coffee recorded current retail value sales of GTQ1.9 billion in 2016 and is the strongest hot drinks category in Guatemala, with products in this area being drunk by all types of consumers and through...

February 2017

$990.00


De Alton SA in Hot Drinks (Guatemala)

De Alton SA in Hot Drinks (Guatemala)

De Alton started operating as a coffee plantation and has been active in Guatemala since 1870, with the farm since expanding operations to include the roasting and distribution of premium Guatemalan c...

February 2017

$150.00


Cervecería Centroamericana SA in Alcoholic Drinks (Guatemala

Cervecería Centroamericana SA in Alcoholic Drinks (Guatemala)

Over the forecast period, Cervecería Centroamericana will seek to strengthen its competitive positions in beer and RTDs/high-strength premixes by developing new products and stepping up promotional su...

May 2016

$150.00


Distribuidora Marte SA in Alcoholic Drinks (Guatemala)

Distribuidora Marte SA in Alcoholic Drinks (Guatemala)

Over the forecast period, Distribuidora Marte will continue to expand the assortment of international alcoholic drinks brands for which it is the exclusive importer and distributor in Guatemala....

May 2016

$150.00


Industrias Licoreras de Guatemala SA in Alcoholic Drinks (Gu

Industrias Licoreras de Guatemala SA in Alcoholic Drinks (Guatemala)

Over the forecast period, Industrias Licoreras will work to strengthen its leading positions in the Guatemalan spirits and RTDs/high-strength premixes categories by introducing new products, expanding...

May 2016

$150.00


Fábrica de Bebidas Gaseosas Salvavidas SA in Soft Drinks (Gu

Fábrica de Bebidas Gaseosas Salvavidas SA in Soft Drinks (Guatemala)

Domestic company, Fábrica de Bebidas Gaseosas Salvavidas, is the strongest competitor in bottled water in Guatemala. It also participates in carbonates and sports drinks. The company is constantly inn...

March 2017

$150.00


Tostaduría Café León SA in Hot Drinks (Guatemala)

Tostaduría Café León SA in Hot Drinks (Guatemala)

Tostaduría Café León is an important fresh coffee roaster in Guatemala, with the company selling premium coffee varieties in retail and foodservice outlets and owning three coffee shops in Guatemala C...

February 2017

$150.00


Alimentos Maravilla, SA in Soft Drinks (Guatemala)

Alimentos Maravilla, SA in Soft Drinks (Guatemala)

Domestic company, Alimentos Maravilla, competes with a large product portfolio including locally-produced and imported brands of non-alcoholic drinks. Massive distribution is one of the main drivers o...

March 2017

$150.00


Guatemala - ISA Country Report

Guatemala - ISA Country Report

This report contains detailed forecasts and analysis for Guatemala, including trade and investment analysis, economic forecasts, political risk assessments and demographic trend analysis. Each ISA Co...

March 2017

$99.00


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