Guangdong Jiaduobao Beverage & Food Co Ltd in Soft Drinks (China)
Guangdong Jiaduobao Beverage & Food Co Ltd is the leading producer of herbal tea in China. However, because of a brand name problem, sales of Jiaduobao in 2012 were negatively affected. So Guangdong Jiaduobao Beverage & Food Co Ltd invested more money in promotion and advertising. It also developed PET bottled herbal tea in 2012. This new product will become the focus of sales targets.
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Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
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Table of contentsStrategic Direction
Summary 1 Guangdong Jiaduobao Beverage & Food Co Ltd: Key Facts
Summary 2 Guangdong Jiaduobao Beverage & Food Co Ltd: Competitive Position 2012
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