Grocery Retailing and Consumer Trends in China, 2011

Published: June 2012

Publisher: Canadean Ltd

Product ref: 141337

Pages: 155

Format: PDF

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Report description

Product Synopsis
The report profiles 146 product categories across Alcoholic Drinks, Beverages, Food, and Health & Beauty in China, with value and volume data.

Data highlights Private Label penetration rates in 146 categories tracked by the survey and drivers of consumption choices.

Leading total grocery retailer volume shares for all 146 categories.

The value of the total market each trend accounts for, showing the size of the prize for products able to hit specific consumer needs and desires. Strategically this helps to know what the main consumer trends are and therefore to update stocking policies accordingly.

Introduction and Landscape
Why was the report written?
Marketers in the Chinese grocery market face changing consumption patterns as a result of demographic changes, uncertain economic conditions and evolving technology. This makes it essential to not only understand the current state of the market, but to also quantify the impact of consumer trends, providing a spotlight on what consumption decisions are being made and why.This report solves these problems by providing integrated survey-based data for Alcoholic Drinks, Beverages, Food, and Health & Beauty products which show value and volume retail sales data, relative brand and private label shares, retailer shares by product category (volume data), the value of different consumer groups, and quantifies the amount of the total market directly influenced consumer trends.

What are the key drivers behind recent market changes?
The effects of a weak global economy and the following recovery have led consumers to closely examine their choice of retailer and products purchased. While country by country the effects have varied, no grocery retail market has been left totally untouched, creating a need to understand exactly who the end consumer audience is and what their main motivations are.

What makes this report unique and essential to read?
The report provides valuable, hard to get, consumer-survey based data (integrated with industry research) on the grocery market in China. It provides value and volume data for 146 product categories, Private Label penetration rates by category, and the value of the market directly influenced by Consumer Trends (which affects consumption choices).For two types of Private Label purchasers, trends affecting the reasons to purchase private labels are also shown. As the report focuses on end-consumers and not in-store shoppers, it provides a different perspective compared to other types of data, helping retailers to identify which consumer groups they want to compete for in the future.

Key Features and Benefits
The report profiles 146 product categories across Alcoholic Drinks, Beverages, Food, and Health & Beauty in China, with value and volume data.

Data highlights Private Label penetration rates in 146 categories tracked by the survey and drivers of consumption choices.

Leading total grocery retailer volume shares for all 146 categories.

The value of the total market each trend accounts for, showing the size of the prize for products able to hit specific consumer needs and desires. Strategically this helps to know what the main consumer trends are and therefore to update stocking policies accordingly.

Key Market Issues
The Alcoholic Drinks sector in the China is dominated by the top 3 retailers who hold more than 50% share. The Soft Drinks markets have the highest level of consolidation among retailers, while the Alcoholic drinks markets have the lowest.

Private labels have a reasonably decent share in the total Food markets accounting for more than 18% of the volume share. Conversely, in the Alcoholic drinks markets branded products leave very little scope for private labels. Therefore, in various Food categories like soy products, baking goods, Private label is squeezing the weaker brands in the market.

According to survey results, Regular Private label consumers quoted that the most important driving factors influencing their consumption patterns are ‘Changing Lifestages’ and ‘Changing Age Structures’. This implies that price is not the only factor driving sales of private labels.

Key Highlights
The total size of the Grocery Retail market in the China exceeded USD 630 billion in 2011, with the Food and Alcoholic drinks markets dominating.

Consumers in the ‘Better Off’ wealth category contribute 39% share by value to retailers’ sales. An age-wise analysis reveals that Pre-Mid-Lifers have more than 20% share by value of total Grocery Retail sales.

The most important factors affecting Grocery Retail sales are ‘Changing Lifestages’, ‘Changing Age Structures’, ‘Health’ and ‘Quality Seeking’, each of which influence more than 15% of the total sales.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Scope
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
1.4 Definitions
1.4.1 Consumer Trends and Reasons for Retailer Choice
1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.4.3 End Consumers
1.4.4 Volume Units and Aggregations
1.4.5 Exchange Rates
1.4.6 Population Profiles (for interpretation of tables and charts)
2 CPG Retail Sales Analysis
2.1 Overview
2.1.1 Total CPG Value Sales by Market
2.2 Value Analysis
2.2.1 Alcoholic Drinks
2.2.2 Beverages
2.2.3 Food
2.2.4 Health & Beauty
2.3 Volume Analysis
2.3.1 Alcoholic Drinks
2.3.2 Beverages
2.3.3 Food
2.3.4 Health & Beauty
3 Brand vs. Private Label Dynamics in CPG Retailing
3.1 Brand vs. Private Label Volume Share Analysis
3.1.1 Total Volumes for Alcoholic Drinks
3.1.2 Total Volumes for Food
3.2 Drivers of Brand & Private Label Choices
3.2.1 Regular and Occasional Private Label Consumers - Trends Driving Consumption Choices
3.2.2 Regular Private Label Consumers - Trends Driving Consumption Choices by Sector
3.2.3 Overall Regular Private Label Consumer Profiles
3.2.4 Regular Private Label Consumer Profiles for Alcoholic Drinks
3.2.5 Regular Private Label Consumer Profiles for Beverages
3.2.6 Regular Private Label Consumer Profiles for Food
3.2.7 Regular Private Label Consumer Profiles for Health & Beauty
3.3 Brand vs Private Label Volume Share by Category
3.3.1 Alcoholic Drinks
3.3.2 Beverages
3.3.3 Food
3.3.4 Health & Beauty
4 Retailer Share
4.1 Retailer Volume Share by Market
4.1.1 Total Volumes for Alcoholic Drinks, Top Alcoholic Drinks Retailers, 2011
4.1.2 Total Volumes for Food, Top Food Retailers, 2011
4.2 Leading Retailers Volume Share by Category
4.2.1 Alcoholic Drinks
4.2.2 Beverages
4.2.3 Food
4.2.4 Health & Beauty
5 The Impact Of Consumer Trends In Grocery Markets
5.1 Grocery Consumer Analysis: Share by Target Group
5.1.1 Value Share by Age
5.1.2 Value Share by Gender
5.1.3 Value Share by Urban and Rural Dwellers
5.1.4 Value Share by Education Level
5.1.5 Value Share by Wealth Group
5.1.6 Value Share by Busy Lives
5.2 Grocery Market Value & Behavioral Trends
5.2.1 Impact of Behavioral Trends in Grocery
5.2.2 Impact of Behavioral Trends in Alcoholic Drinks
5.2.3 Impact of Behavioral Trends in Beverages
5.2.4 Impact of Behavioral Trends in Food
5.2.5 Impact of Behavioral Trends in Health & Beauty
6 Appendix
6.1 About Canadean
6.2 Disclaimer


List of Tables
Table 1: Food Volume Units
Table 2: Alcoholic Drinks Volume Units
Table 3: Non-Alcoholic Drinks Volume Units
Table 4: Personal Care Volume Units
Table 5: Foreign Exchange Rate - CNY Vs. US$, 2011
Table 6: China Survey Respondent Profile (weighted), 2011
Table 7: China: Consumer Packaged Goods Market Value (Yuan Renminbi million), 2011
Table 8: China: Consumer Packaged Goods Market Value (US$ million), 2011
Table 9: China: Beer, Cider & Pre-mixed Spirits Market Value (Yuan Renminbi million), 2011
Table 10: China: Beer, Cider & Pre-mixed Spirits Market Value (US$ million), 2011
Table 11: China: Spirits Market Value (Yuan Renminbi million), 2011
Table 12: China: Spirits Market Value (US$ million), 2011
Table 13: China: Wine Market Value (Yuan Renminbi million), 2011
Table 14: China: Wine Market Value (US$ million), 2011
Table 15: China: Hot Drinks Market Value (Yuan Renminbi million), 2011
Table 16: China: Hot Drinks Market Value (US$ million), 2011
Table 17: China: Soft Drinks Market Value (Yuan Renminbi million), 2011
Table 18: China: Soft Drinks Market Value (US$ million), 2011
Table 19: China: Bakery & Cereals Market Value (Yuan Renminbi million), 2011
Table 20: China: Bakery & Cereals Market Value (US$ million), 2011
Table 21: China: Chilled & Deli Foods Market Value (Yuan Renminbi million), 2011
Table 22: China: Chilled & Deli Foods Market Value (US$ million), 2011
Table 23: China: Confectionery Market Value (Yuan Renminbi million), 2011
Table 24: China: Confectionery Market Value (US$ million), 2011
Table 25: China: Dairy Market Value (Yuan Renminbi million), 2011
Table 26: China: Dairy Market Value (US$ million), 2011
Table 27: China: Fish & Seafood Market Value (Yuan Renminbi million), 2011
Table 28: China: Fish & Seafood Market Value (US$ million), 2011
Table 29: China: Ice Cream Market Value (Yuan Renminbi million), 2011
Table 30: China: Ice Cream Market Value (US$ million), 2011
Table 31: China: Meat Market Value (Yuan Renminbi million), 2011
Table 32: China: Meat Market Value (US$ million), 2011
Table 33: China: Oils & Fats Market Value (Yuan Renminbi million), 2011
Table 34: China: Oils & Fats Market Value (US$ million), 2011
Table 35: China: Pasta & Noodles Market Value (Yuan Renminbi million), 2011
Table 36: China: Pasta & Noodles Market Value (US$ million), 2011
Table 37: China: Prepared Meals Market Value (Yuan Renminbi million), 2011
Table 38: China: Prepared Meals Market Value (US$ million), 2011
Table 39: China: Savory Snacks Market Value (Yuan Renminbi million), 2011
Table 40: China: Savory Snacks Market Value (US$ million), 2011
Table 41: China: Seasonings, Dressings & Sauces Market Value (Yuan Renminbi million), 2011
Table 42: Alcoholic Drinks Volume Units
Table 43: China: Soy Products Market Value (Yuan Renminbi million), 2011
Table 44: China: Soy Products Market Value (US$ million), 2011
Table 45: China: Syrups & Spreads Market Value (Yuan Renminbi million), 2011
Table 46: China: Syrups & Spreads Market Value (US$ million), 2011
Table 47: China: Feminine Care Market Value (Yuan Renminbi million), 2011
Table 48: China: Feminine Care Market Value (US$ million), 2011
Table 49: China: Fragrances Market Value (Yuan Renminbi million), 2011
Table 50: China: Fragrances Market Value (US$ million), 2011
Table 51: China: Haircare Market Value (Yuan Renminbi million), 2011
Table 52: China: Haircare Market Value (US$ million), 2011
Table 53: China: Make-up Market Value (Yuan Renminbi million), 2011
Table 54: China: Make-up Market Value (US$ million), 2011
Table 55: China: Men's Toiletries Market Value (Yuan Renminbi million), 2011
Table 56: China: Men's Toiletries Market Value (US$ million), 2011
Table 57: China: Oral Hygiene Market Value (Yuan Renminbi million), 2011
Table 58: China: Oral Hygiene Market Value (US$ million), 2011
Table 59: China: Personal Hygiene Market Value (Yuan Renminbi million), 2011
Table 60: China: Personal Hygiene Market Value (US$ million), 2011
Table 61: China: Skincare Market Value (Yuan Renminbi million), 2011
Table 62: China: Skincare Market Value (US$ million), 2011
Table 63: China: Beer, Cider & Pre-mixed Spirits Market Volume (Ltrs m), 2011
Table 64: China: Spirits Market Volume (Ltrs m), 2011
Table 65: China: Wine Market Volume (Ltrs m), 2011
Table 66: China: Hot Drinks Market Volume (Kg m), 2011
Table 67: China: Soft Drinks Market Volume (Ltrs m), 2011
Table 68: China: Bakery & Cereals Market Volume (Kg m), 2011
Table 69: China: Chilled & Deli Foods Market Volume (Kg m), 2011
Table 70: China: Confectionery Market Volume (Kg m), 2011
Table 71: China: Dairy Market Volume (Kg m), 2011
Table 72: China: Fish & Seafood Market Volume (Kg m), 2011
Table 73: China: Ice Cream Market Volume (Kg m), 2011
Table 74: China: Meat Market Volume (Kg m), 2011
Table 75: China: Oils & Fats Market Volume (Kg m), 2011
Table 76: China: Pasta & Noodles Market Volume (Kg m), 2011
Table 77: China: Prepared Meals Market Volume (Kg m), 2011
Table 78: China: Savory Snacks Market Volume (Kg m), 2011
Table 79: China: Seasonings, Dressings & Sauces Market Volume (Kg m), 2011
Table 80: China: Soy Products Market Volume (Kg m), 2011
Table 81: China: Syrups & Spreads Market Volume (Kg m), 2011
Table 82: China: Feminine Care Market Volume (Ltrs m & Units m), 2011
Table 83: China: Fragrances Market Volume (Ltrs m), 2011
Table 84: China: Haircare Market Volume (Ltrs m & Units m), 2011
Table 85: China: Make-up Market Volume (Kg m & Ltrs m), 2011
Table 86: China: Men's Toiletries Market Volume (Ltrs m & Units m), 2011
Table 87: China: Oral Hygiene Market Volume (Ltrs m & Units m), 2011
Table 88: China: Personal Hygiene Market Volume (Kg m & Ltrs m), 2011
Table 89: China: Skincare Market Volume (Ltrs m), 2011
Table 90: Survey-tracked Brand vs. Private Label Share of China Alcoholic Drinks Volume , 2011
Table 91: Survey-tracked Brand vs. Private Label Share of China Food Volume , 2011
Table 92: China Survey Results: Trends which Drove the Consumption Choices of Regular Private Label Consumers (% citing trend), 2011
Table 93: China Survey Results: Trends which Drove the Consumption Choices of Occasional Private Label Consumers (% citing trend), 2011
Table 94: China Survey Results: Trends Driving Consumption Choices of Regular Private Label Consumers (% citing trend), 2011
Table 95: China: Private Label Consumer Profiles by Age (%), for Consumer Packaged Goods, 2011
Table 96: China: Private Label Consumer Profiles by Gender (%), for Consumer Packaged Goods, 2011
Table 97: China: Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Consumer Packaged Goods, 2011
Table 98: China: Private Label Consumer Profiles by Education Level (%), for Consumer Packaged Goods, 2011
Table 99: China: Private Label Consumer Profiles by Wealth Group (%), for Consumer Packaged Goods, 2011
Table 100: China: Private Label Consumer Profiles by Busy Lives (%), for Consumer Packaged Goods, 2011
Table 101: China: Regular Private Label Consumer Profiles by Age (%), for Alcoholic Drinks, 2011
Table 102: China: Regular Private Label Consumer Profiles by Gender (%), for Alcoholic Drinks, 2011
Table 103: China: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Alcoholic Drinks, 2011
Table 104: China: Regular Private Label Consumer Profiles by Education Level (%), for Alcoholic Drinks, 2011
Table 105: China: Regular Private Label Consumer Profiles by Wealth Group (%), for Alcoholic Drinks, 2011
Table 106: China: Regular Private Label Consumer Profiles by Busy Lives (%), for Alcoholic Drinks, 2011
Table 107: China: Regular Private Label Consumer Profiles by Age (%), for Beverages, 2011
Table 108: China: Regular Private Label Consumer Profiles by Gender (%), for Beverages, 2011
Table 109: China: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Beverages, 2011
Table 110: China: Regular Private Label Consumer Profiles by Education Level (%), for Beverages, 2011
Table 111: China: Regular Private Label Consumer Profiles by Wealth Group (%), for Beverages, 2011
Table 112: China: Regular Private Label Consumer Profiles by Busy Lives (%), for Beverages, 2011
Table 113: China: Regular Private Label Consumer Profiles by Age (%), for Food, 2011
Table 114: China: Regular Private Label Consumer Profiles by Gender (%), for Food, 2011
Table 115: China: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Food, 2011
Table 116: China: Regular Private Label Consumer Profiles by Education Level (%), for Food, 2011
Table 117: China: Regular Private Label Consumer Profiles by Wealth Group (%), for Food, 2011
Table 118: China: Regular Private Label Consumer Profiles by Busy Lives (%), for Food, 2011
Table 119: China: Regular Private Label Consumer Profiles by Age (%), for Health & Beauty, 2011
Table 120: China: Regular Private Label Consumer Profiles by Gender (%), for Health & Beauty, 2011
Table 121: China: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Health & Beauty, 2011
Table 122: China: Regular Private Label Consumer Profiles by Education Level (%), for Health & Beauty, 2011
Table 123: China: Regular Private Label Consumer Profiles by Wealth Group (%), for Health & Beauty, 2011
Table 124: China: Regular Private Label Consumer Profiles by Busy Lives (%), for Health & Beauty, 2011
Table 125: China: Survey-tracked Beer, Cider & Pre-mixed Spirits, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 126: China: Survey-tracked Spirits, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 127: China: Survey-tracked Wine, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 128: China: Survey-tracked Hot Drinks, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 129: China: Survey-tracked Soft Drinks, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 130: China: Survey-tracked Bakery & Cereals, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 131: China: Survey-tracked Chilled & Deli Foods, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 132: China: Survey-tracked Confectionery, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 133: China: Survey-tracked Dairy, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 134: China: Survey-tracked Fish & Seafood, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 135: China: Survey-tracked Ice Cream, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 136: China: Survey-tracked Meat, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 137: China: Survey-tracked Oils & Fats, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 138: China: Survey-tracked Pasta & Noodles, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 139: China: Survey-tracked Prepared Meals, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 140: China: Survey-tracked Savory Snacks, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 141: China: Survey-tracked Seasonings, Dressings & Sauces, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 142: China: Survey-tracked Soy Products, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 143: China: Survey-tracked Syrups & Spreads, Brand vs Private Label Volume Share (% & Kg m), 2011
Table 144: China: Survey-tracked Feminine Care, Brand vs Private Label Volume Share (% & Ltrs m or Units m), 2011
Table 145: China: Survey-tracked Fragrances, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 146: China: Survey-tracked Haircare, Brand vs Private Label Volume Share (% & Ltrs m or Units m), 2011
Table 147: China: Survey-tracked Make-up, Brand vs Private Label Volume Share (% & Kg m or Ltrs m), 2011
Table 148: China: Survey-tracked Men's Toiletries, Brand vs Private Label Volume Share (% & Ltrs m or Units m), 2011
Table 149: China: Survey-tracked Oral Hygiene, Brand vs Private Label Volume Share (% & Ltrs m or Units m), 2011
Table 150: China: Survey-tracked Personal Hygiene, Brand vs Private Label Volume Share (% & Kg m or Ltrs m), 2011
Table 151: China: Survey-tracked Skincare, Brand vs Private Label Volume Share (% & Ltrs m), 2011
Table 152: China: Survey-tracked Total Alcoholic Drinks Volume % Share, by Retailer, 2011
Table 153: China: Survey-tracked Total Food Volume % Share, by Retailer, 2011
Table 154: China: Survey-tracked Total Beer, Cider & Pre-mixed Spirits Volume % Share, by Retailer, 2011
Table 155: China: Survey-tracked Total Spirits Volume % Share, by Retailer, 2011
Table 156: China: Survey-tracked Total Wine Volume % Share, by Retailer, 2011
Table 157: China: Survey-tracked Total Hot Drinks Volume % Share, by Retailer, 2011
Table 158: China: Survey-tracked Total Soft Drinks Volume % Share, by Retailer, 2011
Table 159: China: Survey-tracked Total Bakery & Cereals Volume % Share, by Retailer, 2011
Table 160: China: Survey-tracked Total Chilled & Deli Foods Volume % Share, by Retailer, 2011
Table 161: China: Survey-tracked Total Confectionery Volume % Share, by Retailer, 2011
Table 162: China: Survey-tracked Total Dairy Volume % Share, by Retailer, 2011
Table 163: China: Survey-tracked Total Fish & Seafood Volume % Share, by Retailer, 2011
Table 164: China: Survey-tracked Total Ice Cream Volume % Share, by Retailer, 2011
Table 165: China: Survey-tracked Total Meat Volume % Share, by Retailer, 2011
Table 166: China: Survey-tracked Total Oils & Fats Volume % Share, by Retailer, 2011
Table 167: China: Survey-tracked Total Pasta & Noodles Volume % Share, by Retailer, 2011
Table 168: China: Survey-tracked Total Prepared Meals Volume % Share, by Retailer, 2011
Table 169: China: Survey-tracked Total Savory Snacks Volume % Share, by Retailer, 2011
Table 170: China: Survey-tracked Total Seasonings, Dressings & Sauces Volume % Share, by Retailer, 2011
Table 171: China: Survey-tracked Total Soy Products Volume % Share, by Retailer, 2011
Table 172: China: Survey-tracked Total Syrups & Spreads Volume % Share, by Retailer, 2011
Table 173: China: Survey-tracked Total Feminine Care Volume % Share, by Retailer, 2011
Table 174: China: Survey-tracked Total Fragrances Volume % Share, by Retailer, 2011
Table 175: China: Survey-tracked Total Haircare Volume % Share, by Retailer, 2011
Table 176: China: Survey-tracked Total Make-up Volume % Share, by Retailer, 2011
Table 177: China: Survey-tracked Total Men's Toiletries Volume % Share, by Retailer, 2011
Table 178: China: Survey-tracked Total Oral Hygiene Volume % Share, by Retailer, 2011
Table 179: China: Survey-tracked Total Personal Hygiene Volume % Share, by Retailer, 2011
Table 180: China: Survey-tracked Total Skincare Volume % Share, by Retailer, 2011
Table 181: China: Value (Yuan Renminbi million) of the Grocery Market, by Age, 2011
Table 182: China: Value (US$ million) of the Grocery Market, by Age, 2011
Table 183: China: Value (Yuan Renminbi million) of the Grocery Market, by Gender, 2011
Table 184: China: Value (US$ million) of the Grocery Market, by Gender, 2011
Table 185: China: Value (Yuan Renminbi million) of the Grocery Market, by Urban and Rural Dwellers, 2011
Table 186: China: Value (US$ million) of the Grocery Market, by Urban and Rural Dwellers, 2011
Table 187: China: Value (Yuan Renminbi million) of the Grocery Market, by Education Level, 2011
Table 188: China: Value (US$ million) of the Grocery Market, by Education Level, 2011
Table 189: China: Value (Yuan Renminbi million) of the Grocery Market, by Wealth Group, 2011
Table 190: China: Value (US$ million) of the Grocery Market, by Wealth Group, 2011
Table 191: China: Value (Yuan Renminbi million) of the Grocery Market, by Busy Lives, 2011
Table 192: China: Value (US$ million) of the Grocery Market, by Busy Lives, 2011
Table 193: China: Total Influence by Trend on the Grocery Market (Yuan Renminbi million), 2011
Table 194: China: Total Influence by Trend on the Grocery Market (US$ million), 2011
Table 195: China: Total Influence by Trend on the Alcoholic Drinks Market (Yuan Renminbi million), 2011
Table 196: China: Total Influence by Trend on the Alcoholic Drinks Market (US$ million), 2011
Table 197: China: Total Influence by Trend on the Beverages Market (Yuan Renminbi million), 2011
Table 198: China: Total Influence by Trend on the Beverages Market (US$ million), 2011
Table 199: China: Total Influence by Trend on the Food Market (Yuan Renminbi million), 2011
Table 200: China: Total Influence by Trend on the Food Market (US$ million), 2011
Table 201: China: Total Influence by Trend on the Health & Beauty Market (Yuan Renminbi million), 2011
Table 202: China: Total Influence by Trend on the Health & Beauty Market (US$ million), 2011


List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China: Consumer Packaged Goods Market Value (US$ million), 2011
Figure 3: China: Beer, Cider & Pre-mixed Spirits Market Value Share (% US$ million), 2011
Figure 4: China: Spirits Market Value Share (% US$ million), 2011
Figure 5: China: Wine Market Value Share (% US$ million), 2011
Figure 6: China: Hot Drinks Market Value Share (% US$ million), 2011
Figure 7: China: Soft Drinks Market Value Share (% US$ million), 2011
Figure 8: China: Bakery & Cereals Market Value Share (% US$ million), 2011
Figure 9: China: Chilled & Deli Foods Market Value Share (% US$ million), 2011
Figure 10: China: Confectionery Market Value Share (% US$ million), 2011
Figure 11: China: Dairy Market Value Share (% US$ million), 2011
Figure 12: China: Fish & Seafood Market Value Share (% US$ million), 2011
Figure 13: China: Ice Cream Market Value Share (% US$ million), 2011
Figure 14: China: Meat Market Value Share (% US$ million), 2011
Figure 15: China: Oils & Fats Market Value Share (% US$ million), 2011
Figure 16: China: Pasta & Noodles Market Value Share (% US$ million), 2011
Figure 17: China: Prepared Meals Market Value Share (% US$ million), 2011
Figure 18: China: Savory Snacks Market Value Share (% US$ million), 2011
Figure 19: China: Seasonings, Dressings & Sauces Market Value Share (% US$ million), 2011
Figure 20: China: Soy Products Market Value Share (% US$ million), 2011
Figure 21: China: Syrups & Spreads Market Value Share (% US$ million), 2011
Figure 22: China: Feminine Care Market Value Share (% US$ million), 2011
Figure 23: China: Fragrances Market Value Share (% US$ million), 2011
Figure 24: China: Haircare Market Value Share (% US$ million), 2011
Figure 25: China: Make-up Market Value Share (% US$ million), 2011
Figure 26: China: Men's Toiletries Market Value Share (% US$ million), 2011
Figure 27: China: Oral Hygiene Market Value Share (% US$ million), 2011
Figure 28: China: Personal Hygiene Market Value Share (% US$ million), 2011
Figure 29: China: Skincare Market Value Share (% US$ million), 2011
Figure 30: China: Beer, Cider & Pre-mixed Spirits Market Volume Share, 2011
Figure 31: China: Spirits Market Volume Share, 2011
Figure 32: China: Wine Market Volume Share, 2011
Figure 33: China: Hot Drinks Market Volume Share, 2011
Figure 34: China: Soft Drinks Market Volume Share, 2011
Figure 35: China: Bakery & Cereals Market Volume Share, 2011
Figure 36: China: Chilled & Deli Foods Market Volume Share, 2011
Figure 37: China: Confectionery Market Volume Share, 2011
Figure 38: China: Dairy Market Volume Share, 2011
Figure 39: China: Fish & Seafood Market Volume Share, 2011
Figure 40: China: Ice Cream Market Volume Share, 2011
Figure 41: China: Meat Market Volume Share, 2011
Figure 42: China: Oils & Fats Market Volume Share, 2011
Figure 43: China: Pasta & Noodles Market Volume Share, 2011
Figure 44: China: Prepared Meals Market Volume Share, 2011
Figure 45: China: Savory Snacks Market Volume Share, 2011
Figure 46: China: Seasonings, Dressings & Sauces Market Volume Share, 2011
Figure 47: China: Soy Products Market Volume Share, 2011
Figure 48: China: Syrups & Spreads Market Volume Share, 2011
Figure 49: Survey-tracked Brand vs. Private Label Share of China Alcoholic Drinks Volume , 2011
Figure 50: Survey-tracked Brand vs. Private Label Share of China Food Volume , 2011
Figure 51: China: Private Label Consumer Profiles by Age (%), for Consumer Packaged Goods, 2011
Figure 52: China: Private Label Consumer Profiles by Gender (%), for Consumer Packaged Goods, 2011
Figure 53: China: Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Consumer Packaged Goods, 2011
Figure 54: China: Private Label Consumer Profiles by Education Level (%), for Consumer Packaged Goods, 2011
Figure 55: China: Private Label Consumer Profiles by Wealth Group (%), for Consumer Packaged Goods, 2011
Figure 56: China: Private Label Consumer Profiles by Busy Lives (%), for Consumer Packaged Goods, 2011
Figure 57: China: Regular Private Label Consumer Profiles by Age (%), for Alcoholic Drinks, 2011
Figure 58: China: Regular Private Label Consumer Profiles by Gender (%), for Alcoholic Drinks, 2011
Figure 59: China: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Alcoholic Drinks, 2011
Figure 60: China: Regular Private Label Consumer Profiles by Education Level (%), for Alcoholic Drinks, 2011
Figure 61: China: Regular Private Label Consumer Profiles by Wealth Group (%), for Alcoholic Drinks, 2011
Figure 62: China: Regular Private Label Consumer Profiles by Busy Lives (%), for Alcoholic Drinks, 2011
Figure 63: China: Regular Private Label Consumer Profiles by Age (%), for Beverages, 2011
Figure 64: China: Regular Private Label Consumer Profiles by Gender (%), for Beverages, 2011
Figure 65: China: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Beverages, 2011
Figure 66: China: Regular Private Label Consumer Profiles by Education Level (%), for Beverages, 2011
Figure 67: China: Regular Private Label Consumer Profiles by Wealth Group (%), for Beverages, 2011
Figure 68: China: Regular Private Label Consumer Profiles by Busy Lives (%), for Beverages, 2011
Figure 69: China: Regular Private Label Consumer Profiles by Age (%), for Food, 2011
Figure 70: China: Regular Private Label Consumer Profiles by Gender (%), for Food, 2011
Figure 71: China: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Food, 2011
Figure 72: China: Regular Private Label Consumer Profiles by Education Level (%), for Food, 2011
Figure 73: China: Regular Private Label Consumer Profiles by Wealth Group (%), for Food, 2011
Figure 74: China: Regular Private Label Consumer Profiles by Busy Lives (%), for Food, 2011
Figure 75: China: Regular Private Label Consumer Profiles by Age (%), for Health & Beauty, 2011
Figure 76: China: Regular Private Label Consumer Profiles by Gender (%), for Health & Beauty, 2011
Figure 77: China: Regular Private Label Consumer Profiles by Urban and Rural Dwellers (%), for Health & Beauty, 2011
Figure 78: China: Regular Private Label Consumer Profiles by Education Level (%), for Health & Beauty, 2011
Figure 79: China: Regular Private Label Consumer Profiles by Wealth Group (%), for Health & Beauty, 2011
Figure 80: China: Regular Private Label Consumer Profiles by Busy Lives (%), for Health & Beauty, 2011

Price: $ 12000.00

Related research categories

By sector: Retail (in Off-trade), Trends, Consumer (in Trends)

By market: China (in Asia), China (in BRICM)