Grocery Retailers in Romania

Convenience stores do not exist in Romania in 2011, the closest format being forecourt retailers. Compared with much of Europe, the retail scene in Romania remains focussed on more traditional retail outlets and independent small grocers have remained a common feature of towns and villages. The higher unit prices usually charged in convenience stores are not likely to be popular with Romanian consumers, who are very price conscious. However, it is likely that convenience stores will push into...

Euromonitor International's Grocery Retailers in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Modern Grocery Retailers, Traditional Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Grocery Retailers market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailers: Mega Image in Bucharest
Channel Data
Table 1 Sales in Grocery Retailers by Category: Value 2006-2011
Table 2 Sales in Grocery Retailers by Category: % Value Growth 2006-2011
Table 3 Grocery Retailers Company Shares: % Value 2007-2011
Table 4 Grocery Retailers Brand Shares: % Value 2008-2011
Table 5 Forecast Sales in Grocery Retailers by Category: Value 2011-2016
Table 6 Forecast Sales in Grocery Retailers by Category: % Value Growth 2011-2016
Billa Romania SRL in Retailing (romania)
Strategic Direction
Key Facts
Summary 1 Billa Romania SRL: Key Facts
Summary 2 Billa Romania SRL: Operational Indicators
Company Background
Private Label
Summary 3 Billa Romania SRL: Private Label
Competitive Positioning
Summary 4 Billa Romania SRL: Competitive Position 2011
Kaufland Romania Scs in Retailing (romania)
Strategic Direction
Key Facts
Summary 5 Kaufland Romania SCS: Key Facts
Summary 6 Kaufland Romania SCS: Operational Indicators
Company Background
Private Label
Summary 7 Kaufland Romania SCS: Private Label
Competitive Positioning
Summary 8 Kaufland Romania SCS: Competitive Position 2011
Mega Image SA in Retailing (romania)
Strategic Direction
Key Facts
Summary 9 Mega Image SA: Key Facts
Summary 10 Mega Image SA: Operational Indicators
Company Background
Private Label
Summary 11 Mega Image SA: Private Label
Competitive Positioning
Summary 12 Mega Image SA: Competitive Position 2011
Executive Summary
the Grey Economy Keeps the Retail Market Stable
the Market Is Still Affected by the Price Rise From 2010
the Non-grocery Category Lags Behind Grocery in Sales
the Retail Chain Expansion Continues Timidly
Pending the Macroeconomic Development, the Retail Market Is Expected To Grow Again
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label
the Differences Between Urban and Rural Are Very Visible in Consumption Terms
Bio and Organic Products Are Increasingly Popular
Market Indicators
Table 7 Employment in Retailing 2006-2011
Market Data
Table 8 Sales in Retailing by Category: Value 2006-2011
Table 9 Sales in Retailing by Category: % Value Growth 2006-2011
Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 15 Sales in Non-store Retailing by Category: Value 2006-2011
Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 17 Retailing Company Shares: % Value 2007-2011
Table 18 Retailing Brand Shares: % Value 2008-2011
Table 19 Store-Based Retailing Company Shares: % Value 2007-2011
Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 23 Non-store Retailing Company Shares: % Value 2007-2011
Table 24 Non-store Retailing Brand Shares: % Value 2008-2011
Table 25 Forecast Sales in Retailing by Category: Value 2011-2016
Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash-and-carry
Table 33 Cash-and-Carry: Sales Value 2006-2011
Table 34 Cash-and-Carry: Sales by National Brand Owner: Sales Value 2008-2011
Table 35 Cash-and-Carry: Number of Outlets by National Brand Owner: 2008-2011
Definitions
Sources

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Related research categories

By market: Romania (in Europe)