Grocery Retailers in Kenya

Grocery retailers face stronger competition from informal retailing at the end of the review period. While dukas accounted for a significant share of food sales throughout the review period, high inflation in food and fuel prices encouraged many more low-income consumers to trade down to these outlets in search of lower prices in 2011. In addition, growing demand for dukas encouraged more of these outlets to open in low-income neighbourhoods.

Euromonitor International's Grocery Retailers in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Modern Grocery Retailers, Traditional Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Grocery Retailers market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Data
Table 1 Sales in Grocery Retailers by Category: Value 2006-2011
Table 2 Sales in Grocery Retailers by Category: % Value Growth 2006-2011
Table 3 Grocery Retailers Company Shares: % Value 2007-2011
Table 4 Grocery Retailers Brand Shares: % Value 2008-2011
Table 5 Forecast Sales in Grocery Retailers by Category: Value 2011-2016
Table 6 Forecast Sales in Grocery Retailers by Category: % Value Growth 2011-2016
Nakumatt Holdings Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 1 Nakumatt Holdings Ltd: Key Facts
Summary 2 Nakumatt Holdings Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Nakumatt Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Nakumatt Holdings Ltd: Competitive Position 2011
Tusker Mattresses in Retailing (kenya)
Strategic Direction
Key Facts
Summary 5 Tusker Mattresses: Key Facts
Summary 6 Tusker Mattresses: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 7 Tusker Mattresses: Competitive Position 2011
Uchumi Supermarkets Ltd in Retailing (kenya)
Strategic Direction
Key Facts
Summary 8 Uchumi Supermarkets Ltd: Key Facts
Summary 9 Uchumi Supermarkets Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 10 Uchumi Supermarkets Ltd: Competitive Position 2011
Executive Summary
Rapid Outlet Volume Expansion But Constant Value Growth Lags Behind
High Inflation Encourages Many To Trade Down in Search of Cheaper Prices
Non-grocery Gains Share
Fragmented Sales Led by Domestic Grocery Retailers
Stronger Growth Ahead Thanks To Emergence of Mid-income Group
Key Trends and Developments
Many Struggle Due To High Inflation in 2011
Government Increases Tax and Wage Costs for Retailers
Foreign Direct Investment Deterred by Corruption and Red Tape
Rapid Urbanisation Increases Potential Consumer Base for Many Retailers
Market Indicators
Table 7 Employment in Retailing 2006-2011
Market Data
Table 8 Sales in Retailing by Category: Value 2006-2011
Table 9 Sales in Retailing by Category: % Value Growth 2006-2011
Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 13 Retailing Company Shares: % Value 2007-2011
Table 14 Retailing Brand Shares: % Value 2008-2011
Table 15 Forecast Sales in Retailing by Category: Value 2011-2016
Table 16 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 17 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 18 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Definitions
Sources
Summary 11 Research Sources

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By market: Kenya (in Africa)