Grocery Retailers in Greece

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 179852

Pages: 72

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Price wars are more prominent than ever in Greece in 2012. All grocery channels endorsed small or large marketing plans that included lucrative offers and price reductions. This applied to the largest retailers, supermarkets and hypermarkets. These formats significantly enforced their engagement in a price war in order to gain share over a diminishing market, as decreasing consumer disposable incomes and soaring household bills drove total spending downwards.

Euromonitor International's Grocery Retailers in Greece report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Modern Grocery Retailers, Traditional Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Grocery Retailers market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Traditional Compared With Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailers: Carrefour in Athens
Chart 2 Modern Grocery Retailers: AB Vasilopoulos in Athens
Chart 3 Modern Grocery Retailers: Deal in Salonica
Chart 4 Modern Grocery Retailers: Lidl in Salonica
Chart 5 Modern Grocery Retailers: Masoutis in Salonica
Chart 6 Modern Grocery Retailers: Spar Veropoulos in Salonica
Channel Data
Table 1 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 2 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 3 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 4 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 5 Grocery Retailers Company Shares: % Value 2008-2012
Table 6 Grocery Retailers Brand Shares: % Value 2009-2012
Table 7 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 8 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 9 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 10 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 11 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 12 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Alfa-beta Vassilopoulos SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 1 Alfa-Beta Vassilopoulos SA: Key Facts
Summary 2 Alfa-Beta Vassilopoulos SA:
Internet Strategy
Company Background
Private Label
Summary 3 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
Summary 4 Alfa-Beta Vassilopoulos SA: Competitive Position 2012
Carrefour-marinopoulos SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 5 Carrefour-Marinopoulos SA: Key Facts
Summary 6 Carrefour-Marinopoulos SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 7 Carrefour-Marinopoulos SA: Private Label Portfolio
Competitive Positioning
Summary 8 Carrefour-Marinopoulos SA: Competitive Position 2012
Diamantis Masoutis SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 9 Diamantis Masoutis SA: Key Facts
Summary 10 Diamantis Masoutis SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 11 Diamantis Masoutis SA: Private Label Portfolio
Competitive Positioning
Summary 12 Diamantis Masoutis SA: Competitive Position 2012
Lidl Hellas & Co Ee in Retailing (greece)
Strategic Direction
Key Facts
Summary 13 Lidl Hellas & Co EE: Key Facts
Summary 14 Lidl Hellas & Co EE: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 15 Lidl Hellas & Co EE: Competitive Position 2012
Metro SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 16 Metro SA: Key Facts
Summary 17 Metro SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 18 Metro SA: Private Label Portfolio
Competitive Positioning
Summary 19 Metro SA: Competitive Position 2012
Sklavenitis, J & S, SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 20 J & S Sklavenitis SA: Key Facts
Summary 21 J & S Sklavenitis SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 22 J & S Sklavenitis SA: Competitive Position 2012
Veropoulos Bros SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 23 Veropoulos Bros SA: Key Facts
Summary 24 Veropoulos Bros SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 25 Veropoulos Bros SA: Private Label Portfolio
Competitive Positioning
Summary 26 Veropoulos Bros SA: Competitive Position 2012
Executive Summary
Greek Consumers Fear Spending in Recession
Price Hunting the Prevailing Consumer Trend
Non-grocery Products Considered Non-essentials
the Largest Players See Strongest Performances
Economic Landscape To Shape Future Performance
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label Products
Larger Operations Under the Spotlight
Desire To Support Domestic Players and Manufacturers on the Rise
Market Indicators
Table 13 Employment in Retailing 2007-2012
Market Data
Table 14 Sales in Retailing by Channel: Value 2007-2012
Table 15 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 16 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 17 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 18 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 19 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 20 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 21 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 22 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 23 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 24 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 27 Retailing Company Shares: % Value 2008-2012
Table 28 Retailing Brand Shares: % Value 2009-2012
Table 29 Store-Based Retailing Company Shares: % Value 2008-2012
Table 30 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 31 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 32 Non-store Retailing Company Shares: % Value 2008-2012
Table 33 Non-store Retailing Brand Shares: % Value 2009-2012
Table 34 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 35 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 36 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 37 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 38 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 39 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 40 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 41 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 42 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 43 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 44 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 45 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 46 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 47 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 48 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 49 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 50 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 27 Research Sources













Price: $ 900.00

Related research categories

By market: Greece (in Europe)