Grocery retailers in Greece

The Greek economic crisis led to a shift towards modern Grocery retailers in 2011 following consumer demand for lower prices and better value offers. The cumulative effects of the economic correction suffered by Greece have been significant for retailers. Falling incomes and decreased consumer spending have caused the collapse of major players such as Atlantic supermarkets, the retreat of multinational Aldi from discounters, while the Carrefour Group is being reorganised in Greece as its...

Euromonitor International's Grocery retailers in Greece report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel Specialist Retailers, Electronics and Appliance Specialist Retailers, Health and Beauty Specialist Retailers, Home and Garden Specialist Retailers, Leisure and Personal Goods Specialist Retailers, Mixed Retailers, Modern Grocery Retailers, Other Non-Grocery Retailers, Traditional Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Grocery Retailers market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Traditional Vs Modern
Channel Formats
Chart 1 Modern Grocery Retailers: Lidl in Thessaloniki
Chart 2 Modern Grocery Retailers: OK Anytime Markets in Thessaloniki
Competitive Landscape
Prospects
Channel Data
Table 1 Sales in Grocery Retailers by Category: Value 2006-2011
Table 2 Sales in Grocery Retailers by Category: % Value Growth 2006-2011
Table 3 Grocery Retailers Company Shares: % Value 2007-2011
Table 4 Grocery Retailers Brand Shares: % Value 2008-2011
Table 5 Forecast Sales in Grocery Retailers by Category: Value 2011-2016
Table 6 Forecast Sales in Grocery Retailers by Category: % Value Growth 2011-2016
Alfa-beta Vassilopoulos SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 1 Alfa-Beta Vassilopoulos SA: Key Facts
Summary 2 Alfa-Beta Vassilopoulos SA: Operational Indicators (for the mother company)
Internet Strategy
Company Background
Private Label
Summary 3 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
Competitive Positioning
Summary 4 Alfa-Beta Vassilopoulos SA: Competitive Position 2011
Atlantic SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 5 Atlantic SA: Key Facts
Internet Strategy
Company Background
Private Label
Competitive Positioning
Carrefour-marinopoulos SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 6 Carrefour-Marinopoulos SA: Key Facts
Summary 7 Carrefour-Marinopoulos SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 8 Carrefour-Marinopoulos SA: Private Label Portfolio
Competitive Positioning
Summary 9 Carrefour-Marinopoulos SA: Competitive Position 2011
Diamantis Masoutis SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 10 Diamantis Masoutis SA: Key Facts
Summary 11 Diamantis Masoutis SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 12 Diamantis Masoutis SA: Private Label Portfolio
Competitive Positioning
Summary 13 Diamantis Masoutis SA: Competitive Position 2011
Lidl Hellas & Co Ee in Retailing (greece)
Strategic Direction
Key Facts
Summary 14 Lidl Hellas & Co EE: Key Facts
Summary 15 Lidl Hellas & Co EE: Operational Indicators
Internet Strategy
Company Background
Chart 3 Lidl Hellas & Co EE: Lidl in Thessaloniki
Private Label
Competitive Positioning
Summary 16 Lidl Hellas & Co EE: Competitive Position 2011
Metro SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 17 Metro SA: Key Facts
Summary 18 Metro SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 19 Metro SA: Private Label Portfolio
Competitive Positioning
Summary 20 Metro SA: Competitive Position 2011
Sklavenitis, J & S, SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 21 Sklavenitis J & S, SA: Key Facts
Summary 22 Sklavenitis J & S, SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 23 Sklavenitis, J & S, SA: Competitive Position 2011
Veropoulos Bros SA in Retailing (greece)
Strategic Direction
Key Facts
Summary 24 Veropoulos Bros SA: Key Facts
Summary 25 Veropoulos Bros SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 26 Veropoulos Bros SA: Private Label Portfolio
Competitive Positioning
Summary 27 Veropoulos Bros SA: Competitive Position 2011
Executive Summary
Greek Recession Hits Retailing
Price Hunting Is the Prevailing Consumer Trend
Non-grocery Goods Currently Considered Non-essentials
Recession Enhances Consolidation Trends
Forecast Period Growth Will Be Driven by Internet Retailing
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label
All Under One Roof
Greeks Start Buying Domestically Produced Goods
Market Indicators
Table 7 Employment in Retailing 2006-2011
Market Data
Table 8 Sales in Retailing by Category: Value 2006-2011
Table 9 Sales in Retailing by Category: % Value Growth 2006-2011
Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 15 Sales in Non-store Retailing by Category: Value 2006-2011
Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 17 Retailing Company Shares: % Value 2007-2011
Table 18 Retailing Brand Shares: % Value 2008-2011
Table 19 Store-Based Retailing Company Shares: % Value 2007-2011
Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 23 Non-store Retailing Company Shares: % Value 2007-2011
Table 24 Non-store Retailing Brand Shares: % Value 2008-2011
Table 25 Forecast Sales in Retailing by Category: Value 2011-2016
Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Table 33 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011
Table 34 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011
Definitions
Summary 28 Research Sources

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By market: Greece (in Europe)