Grocery Retailers in Estonia

A recurring trend among grocery retailers continued towards the end of the review period – supermarkets and hypermarkets continued their expansion mainly at the expense of independent small grocers. Hence, convenience stores, discounters, supermarkets and hypermarkets are mostly chained and independent outlets are rare. However, the competition within Estonian grocery retailers is stiff and all the main chains are emphasising expansion in order to maintain or increase retail value share.

Euromonitor International's Grocery Retailers in Estonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Modern Grocery Retailers, Traditional Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Grocery Retailers market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailers: Hypermarkets, Rimi in Tartu
Chart 2 Modern Grocery Retailers: Hypermarkets, Prisma Peremarket in Tartu
Chart 3 Modern Grocery Retailers: Supermarkets, Selver in Tartu
Chart 4 Traditional Grocery Retailers: Food/Drink/Tobacco Specialist, Kalevi Kommipood in Tartu
Chart 5 Traditional Grocery Retailers: Independent Small Grocers, Valgjärve Kauplus in Valgjärve
Chart 6 Traditional Grocery Retailers: Pere Leib Müügipunkt in Tartu
Channel Data
Table 1 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 2 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 3 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 4 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 5 Grocery Retailers Company Shares: % Value 2008-2012
Table 6 Grocery Retailers Brand Shares: % Value 2009-2012
Table 7 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 8 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 9 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 10 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 11 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 12 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Eesti Tarbijateühistu Keskühistu in Retailing (estonia)
Strategic Direction
Key Facts
Summary 1 Eesti Tarbijateühistu Keskühistu: Key Facts
Summary 2 Eesti Tarbijateühistu Keskühistu: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Eesti Tarbijateühistu Keskühistu: Private Label Portfolio
Competitive Positioning
Summary 4 Eesti Tarbijateühistu Keskühistu: Competitive Position 2012
Rimi Eesti Food As in Retailing (estonia)
Strategic Direction
Key Facts
Summary 5 Rimi Eesti Food AS: Key Facts
Summary 6 Rimi Eesti Food AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 7 Rimi Eesti Food AS: Private Label Portfolio
Competitive Positioning
Summary 8 Rimi Eesti Food AS: Competitive Position 2012
Selver As in Retailing (estonia)
Strategic Direction
Key Facts
Summary 9 Selver AS: Key Facts
Summary 10 Selver AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 11 Selver AS: Private Label Portfolio
Competitive Positioning
Summary 12 Selver AS: Competitive Position 2012
Executive Summary
Price Improvement and Improving Economy Boost Retail Value Sales
Heavy Competition Between Modern Grocery Retailers
Non-grocery Continually Outperforms Grocery Retailers
Stiff Competition Remains
Rapid Growth Expected To Slow Down Over the Forecast Period
Key Trends and Developments
Economic Conditions Improve Despite Struggling Europe
Government's Effective Policy Maintains Economic Stability in the Country
Estonia Remains An Attractive Source for Foreign Direct Investments
Numerous Estonians Move To Seek Better Life To Other Countries
Shopping Centres Attract Estonians
Deepening Competition Between Main Grocery Retailers Causes Expansion
Market Indicators
Table 13 Employment in Retailing 2007-2012
Market Data
Table 14 Sales in Retailing by Category: Value 2007-2012
Table 15 Sales in Retailing by Category: % Value Growth 2007-2012
Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 17 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 18 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 19 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 20 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 21 Retailing Company Shares: % Value 2008-2012
Table 22 Retailing Brand Shares: % Value 2009-2012
Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 26 Forecast Sales in Retailing by Category: Value 2012-2017
Table 27 Forecast Sales in Retailing by Category: % Value Growth 2012-2017
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 29 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 32 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 13 Research Sources

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By market: Estonia (in Europe)