Grocery Retailers in Cameroon

Consumers continue to flock to modern grocery channels such as supermarkets and forecourt retailers. Most continue to visit supermarkets because of the variety of brands available and product quality, and also to identify with the new social class – the emerging middle-class. However, supermarkets is hampered by the limited number of outlets, limited opening hours, and location only in non-residential areas. Consequently, independent small grocers and food/drink/tobacco specialists continue to...

Euromonitor International's Grocery Retailers in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Modern Grocery Retailers, Traditional Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Grocery Retailers market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Traditional Vs Modern
Channel Formats
Chart 1 Modern Grocery Retailers: Casino in Yaounde
Chart 2 Modern Grocery Retailers: Leader Price in Yaounde
Chart 3 Modern Grocery Retailers: Leader Price in Yaounde
Chart 4 Traditional Grocery Retailers: My Shop in Yaounde
Chart 5 Traditional Grocery Retailer in Yaounde
Chart 6 Traditional Grocery Retailer in Yaounde
Competitive Landscape
Prospects
Channel Data
Table 1 Sales in Grocery Retailers by Category: Value 2006-2011
Table 2 Sales in Grocery Retailers by Category: % Value Growth 2006-2011
Table 3 Grocery Retailers Company Shares: % Value 2007-2011
Table 4 Grocery Retailers Brand Shares: % Value 2008-2011
Table 5 Forecast Sales in Grocery Retailers by Category: Value 2011-2016
Table 6 Forecast Sales in Grocery Retailers by Category: % Value Growth 2011-2016
Mahima Sarl in Retailing (cameroon)
Strategic Direction
Key Facts
Summary 1 Mahima SARL: Key Facts
Summary 2 Mahima SARL: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Mahima SARL: Private Label Portfolio
Competitive Positioning
Summary 4 Mahima SARL: Competitive Position 2011
Sodicam SA in Retailing (cameroon)
Strategic Direction
Key Facts
Summary 5 Sodicam SA: Key Facts
Summary 6 Sodicam SA :Operational Indicators
Company Background
Private Label
Summary 7 Casino: Private Label Portfolio
Competitive Positioning
Summary 8 Sodicam SA: Competitive Position 2011
Executive Summary
Rising Workforce Drives Value Sales in Retailing
Sales Promotions Intensify
Non-grocery Retailers Continues To Gain Ground
Internet Sales Are Driven by the Novelty Factor
Forecast Growth Is Expected To Be Good
Key Trends and Developments
Growing Economy and Intensive Promotions Boost Retailing
Growing Government Measures To Maintain Consumption Levels
Improving Business Environments Boosts Foreign Direct Investment in Retailing
Growth in Chinese-owned Stores Sparks Price Competition in Retailing
Market Indicators
Table 7 Employment in Retailing 2006-2011
Market Data
Table 8 Sales in Retailing by Category: Value 2006-2011
Table 9 Sales in Retailing by Category: % Value Growth 2006-2011
Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 13 Retailing Company Shares: % Value 2007-2011
Table 14 Retailing Brand Shares: % Value 2008-2011
Table 15 Forecast Sales in Retailing by Category: Value 2011-2016
Table 16 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 17 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 18 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Cash and Carry
Definitions
Sources
Summary 9 Research Sources

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By market: Cameroon (in Africa)