Greene King Plc in Alcoholic Drinks (United Kingdom)
Greene King will continue to seek to gain share through its extensive portfolio of ales. In the past this has been bolstered by an aggressive M&A policy, which it may continue. On the other hand, it is more likely to look to consolidate its gains through greater distribution reach, perhaps looking to provide more ales to more places and move further beyond its extensive line of pubs. The company may also look to expand its pub acquisitions as a means of doing this.
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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Greene King Plc: Key Facts
Summary 2 Greene King Plc: Operational indicators
Summary 3 Greene King Plc: Competitive Position 2012
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By company: Greene King
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