Greene King Plc in Alcoholic Drinks (United Kingdom)

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181322

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Greene King will continue to seek to gain share through its extensive portfolio of ales. In the past this has been bolstered by an aggressive M&A policy, which it may continue. On the other hand, it is more likely to look to consolidate its gains through greater distribution reach, perhaps looking to provide more ales to more places and move further beyond its extensive line of pubs. The company may also look to expand its pub acquisitions as a means of doing this.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Strategic Direction
Key Facts
Summary 1 Greene King Plc: Key Facts
Summary 2 Greene King Plc: Operational indicators
Company Background
Competitive Positioning
Summary 3 Greene King Plc: Competitive Position 2012

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Related research categories

By company: Greene King