Green Buying Behaviour - Global Online Survey Strategic Analysis
Report description
The growing emphasis on food safety and environmental issues means that terms such as “green”, “organic”, “locally sourced”, “free range” and “fair trade” have begun to feature increasingly on the labels and ingredient lists of an array of consumer goods. This new report analyses results from Euromonitor International’s 2011 Annual Study of global consumers across eight countries to find out how these factors are guiding shoppers’ purchasing decisions and what this means for marketers.
The growing emphasis on food safety and environmental issues means that terms such as “green”, “organic”, “locally sourced”, “free range” and “fair trade” have begun to feature increasingly on the labels and ingredient lists of an array of consumer goods. This new report analyses results from Euromonitor International’s 2011 Annual Study of global consumers across eight countries to find out how these factors are guiding shoppers’ purchasing decisions and what this means for marketers.
Table of contents
Annual Study: Green buying BehaviourThe big questions about green shopping
Annual Study: Green buying Behaviour
Which factors matter most to shoppers?
Annual Study: Green buying Behaviour
What matters most: National trends
Annual Study: Green buying Behaviour
How much trust do green labels inspire?
Annual Study: Green buying Behaviour
Trust in labels: National trends
Annual Study: Green buying Behaviour
How do shoppers define “natural” and “organic”
Annual Study: Green buying Behaviour
What are shoppers willing to pay more for?
Annual Study: Green buying Behaviour
Willingness to pay a premium: National trends
Annual Study: Green buying Behaviour
Implications and opportunities
Annual Study: Green buying Behaviour
More impact
Annual Study: Green buying Behaviour
Related research categories
By market: Global
The just-drinks office is currently: Open
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 1:56pm (Friday, 24 May 2013)
Do you need help finding the right report? Speak to a member of our research team online.
Why not check our FAQ section? Your question may have been answered already!
Need help? Contact the research team
