Global Whiskey (Whisky) to 2014 (Spirits)

This databook provides key data and information on the Global Whiskey (Whisky) (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The whisk(e)y category was valued at $70,644.5m in 2009, representing a CAGR of 4% since 2004. *By the end of 2014, the whisk(e)y category will be worth $84,269.3m, with an expected CAGR of 3.6% between 2009 and 2014. *The whisk(e)y market volume totaled 2,558.8 million liters in 2009, representing a CAGR of 4.7% since 2004. *By the end of 2014, the whisk(e)y market will total 3,113.6 million liters, with an expected CAGR of 4% between 2009 and 2014. *The whisk(e)y market was led by scotch whisky (representing 47.7% of the total value) followed by other whisk(e)y and American whiskey, with a 29% and 10.6% market share, respectively. Canadian whiskey and Irish whiskey constitute the remaining segments with a 9.6% and 3% market share, respectively. *United Spirits Limited is the market leader with a 22.1% share of the market. Global Whiskey (Whisky) (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: whisk(e)y

Chapter 2 Definition

Chapter 3 Category Analysis: Whisk(e)y
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Whisk(e)y, Global, value by segment ($m), 2004-14
Figure 2: Whisk(e)y, Global, category growth comparison, by value, 2004-14
Figure 3: Whisk(e)y, Global, volume by segment (liters, million), 2004-14
Figure 4: Whisk(e)y, Global, category growth comparison, by volume, 2004-14
Figure 5: Whisk(e)y, Global, company share (top five companies) by volume (%), 2008-09
Figure 6: Whisk(e)y, Global, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Whisk(e)y category definitions
Table 2: Whisk(e)y distribution channels
Table 3: Whisk(e)y, Global, value by segment ($m), 2004-09
Table 4: Whisk(e)y, Global, value forecast by segment ($m), 2009-14
Table 5: Whisk(e)y, Global, volume by segment (liters, million), 2004-09
Table 6: Whisk(e)y, Global, volume forecast by segment (liters, million), 2009-14
Table 7: Whisk(e)y, Global, company share (top 20 companies) by volume (%), 2008-09
Table 8: Whisk(e)y, Global, volume by company (liters, million), 2008-09
Table 9: Whisk(e)y, Global, distribution channels by volume (%), 2008-09
Table 10: Whisk(e)y, Global, volume by distribution channel (liters, million), 2008-09
Table 11: Whisk(e)y, Global, expenditure per capita ($), 2004-09
Table 12: Whisk(e)y, Global, forecast expenditure per capita ($), 2009-14
Table 13: Whisk(e)y, Global, consumption per capita (liters), 2004-09
Table 14: Whisk(e)y, Global, forecast consumption per capita (liters), 2009-14

Related research categories

By sector: Spirits, Whiskies (in Spirits)

By market: Global