Global Trends in Tea: Identifying Growth Opportunities
Strong regional tea traditions supported sales during the economic downturn. Tea offers widely-recognised health benefits but also geographical diversity in types, flavours and competition from coffee and other drinks. There are several strong regional players but Unilever is the only major global player. As the economy recovers, new opportunities will develop, especially in premium tea. This report covers regional preferences, pricing and distribution, identifying challenges and opportunities.
Euromonitor International's Global Trends in Tea: Identifying Growth Opportunities global briefing offers an insight into to the size and shape of the Tea market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contentsGlobal Trends in Tea: Identifying Growth Opportunities
Share of Throat
Key Global Regions
Where Do Consumers Find Tea?
Definitions of Report
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