Global Retail Value of Spirits

Published: October 2010

Publisher: IWSR

Product ref: 96362

Pages: 144

Format: PDF

Delivery: Immediate download

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Report description

The IWSR Value Report 2010 is a global comparison of value versus volume, and will be an invaluable tool for all those trying to assess the value of a brand, category, company, country or region.

Over the last five years the value of all spirits categories has risen almost twice as much as volume, but in 2009 volume grew slightly more than value due to the global recession.

Some key findings of The IWSR Value Report 2010:

  • Asia-Pacific is the No.1 region in value terms, with China (€31.25bn) overtaking the US (€23.75bn) for the first time.
  • Diageo remains the leading spirits company in both volume and value terms; LVMH has the highest euro-per-case rate out of all the major companies.
  • Cognac achieves by far the highest euro-per-case rate of the spirits categories, twice the level of Scotch.
  • Super-premium-and-above qualities sold at least 19m cases worldwide, worth €7.35bn, and grew faster than premium.

The IWSR Value Report 2010 is based on multiplying the nine-litre case volumes in The IWSR's reports by the retail price found in the key self-service and specialist outlets checked by The IWSR on annual visits to each country.

The value measured in this report is a smoothed-out measure of consumer expenditure, primarily at retail level. Actual expenditure of cash by consumers will be considerably higher in countries where the on-premise is luxurious, or where on-premise volumes are higher than retail.

Each regional section contains analysis by category, quality, company, brand and country. The global overview also includes calculations of actual consumer expenditure by region, quality and category.

Reasons to buy The IWSR Value Report 2010:

  • Gain insight into market trends and developments over the last five years in volume and value terms, as well as market share.
  • Draw comparisons between countries, regions, companies, quality segments and brands.
  • Discover the fastest-growing and largest-declining categories, regions, countries and brands.

Table of contents

Regional Definitions

Introduction
Benefits From This Report

Global Overview
Management Summary
World – Summary
Overall Volume and Value Trends - 2001 to 2009
Value Report Global Summary Regional Structure By Quality Segment

Global Overview - Category Analysis
Top 15 Categories by Volume - Million 9 Litre Cases
Top 15 Categories by Value - Million Euros
Share by Category - Volume Trend - 2001 to 2009
Share by Category - Value Trend - 2001 to 2009
Comparative Share of volume and value
All Categories - Average Euros per Case
All Categories by Volume - Million 9 Litre Cases
All Categories by Value - Million Euros
Fastest Growth Categories - 2008 to 2009
Fastest Declining Categories - 2008 to 2009

Global Overview - Quality Analysis
Sales by Quality - Volume - Million 9 Litre Cases
Sales by Quality - Value - Million Euros
Sales by Quality - Average Price Per Case
Share by Quality - Volume Trend - 2001 to 2009
Share by Quality - Value Trend - 2001 to 2009

Global Overview - Company Analysis
Top 40 Companies by Average Euros per Case
Top 20 Companies by Volume - Million 9 Litre Cases
Top 20 Companies by Value - Million Euros
Top 20 Companies by Average Euros per Case
Comparative Share of volume and value
Comparative Share of volume and value (Excludes the ‘Low-Price’ segment)

Global Overview - Company Analysis
Share by Company - Volume Trend - 2001 to 2009
Share by Company - Value Trend - 2001 to 2009

Global Overview - Company Analysis
Share by Company - Volume Trend - 2001 to 2009 (Excludes Low-Price)
Share by Company - Value Trend - 2001 to 2009 (Excludes Low-Price)
Fastest Growth Companies - 2008 to 2009
Fastest Declining Companies - 2008 to 2009

Global Overview - Brand Analysis
Top 20 Brands by Volume - Million 9 Litre Cases
Top 20 Brands by Value - Million Euros
Top 20 Brands by Average Euros per Case
Comparative Share of volume and value
Comparative Share of volume and value (Excludes Low-Price)
Share by Brand - Volume Trend - 2001 to 2009
Share by Brand - Value Trend - 2001 to 2009
Share by Brand - Volume Trend - 2001 to 2009 (Excludes Low-Price)
Share by Brand - Value Trend - 2001 to 2009 (Excludes Low-Price)
Fastest Growth Brands - 2008 to 2009
Fastest Declining Brands - 2008 to 2009

Global Overview - Country Analysis
Top 20 Countries by Volume - Million 9 Litre Cases
Top 20 Countries by Value - Million Euros
Comparative Share of volume and value
Share by Country - Volume Trend - 2001 to 2009
Share by Country - Value Trend - 2001 to 2009
Fastest Growth Countries - 2008 to 2009
Fastest Declining Countries - 2008 to 2009

Global Overview - Consumer Expenditure
Calculation of Actual Consumer Expenditure – a Hypothesis
Value First Calculations of Actual Consumer Expenditure Million Euro (Rounded) 2009
Value Report Global Summary Regional Variations

Asia-Pacific Overview
Overall Volume and Value Trends - 2001 to 2009

Asia-Pacific Overview - Category Analysis
Top 15 Categories by Volume - Million 9 Litre Cases
Top 15 Categories by Value - Million Euros
Share by Category - Volume Trend - 2001 to 2009
Share by Category - Value Trend - 2001 to 2009
Comparative Share of volume and value
All Categories by Value - Average Euros per Case
All Categories by Volume - Million 9 Litre Cases
All Categories by Value - Million Euros
Fastest Growth Categories - 2008 to 2009
Fastest Declining Categories - 2008 to 2009

Asia-Pacific Overview - Quality Analysis
Sales by Quality - Volume - Million 9 Litre Cases
Sales by Quality - Value - Million Euros
Sales by Quality - Average Euros per Case
Share by Quality - Volume Trend - 2001 to 2009
Share by Quality - Value Trend - 2001 to 2009

Asia-Pacific Overview - Company Analysis
Comparative Share of volume and value
Comparative Share of volume and value (Excludes ‘Low-Price’ Segment)
Top 20 Companies by Volume - Million 9 Litre Cases
Top 20 Companies by Value - Million Euros
Top 20 Companies by Value - Avearge Euros per Case
Top 40 Companies by Volume - Average Euros per Case
Share by Company - Volume Trend - 2001 to 2009
Share by Company - Value Trend - 2001 to 2009
Share by Company - Volume Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Share by Company - Value Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Fastest Growth Companies - 2008 to 2009
Fastest Declining Companies - 2008 to 2009

Asia-Pacific Overview - Brand Analysis
Top 20 Brands by Volume - Million 9 Litre Cases
Top 20 Brands by Value - Million Euros
Top 20 Brands by Value - Average Euros per Case
Comparative Share of volume and value
Comparative Share of volume and value (Excludes ‘Low-Price’ Segment)
Share by Brand - Volume Trend - 2001 to 2009
Share by Brand - Value Trend - 2001 to 2009
Share by Brand - Volume Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Share by Brand - Value Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Fastest Growth Brands - 2008 to 2009
Fastest Declining Brands - 2008 to 2009

Asia-Pacific Overview - Country Analysis
Top 20 Countries by Volume - Million 9 Litre Cases
Top 20 Countries by Value - Million Euros
Comparative Share of volume and value
Top 10 Countries
Share by Country - Volume Trend - 2001 to 2009
Share by Country - Value Trend - 2001 to 2009
Fastest Growth Countries - 2008 to 2009
Fastest Declining Countries - 2008 to 2009

Europe Overview
Overall Volume and Value Trends - 2001 to 2009

Europe Overview - Category Analysis
Top 15 Categories by Volume - Million 9 Litre Cases
Top 15 Categories by Value - Million Euros
Share by Category - Volume Trend - 2001 to 2009
Share by Category - Value Trend - 2001 to 2009
Comparative Share of volume and value
All Categories by Value - Average Euros per Case
All Categories by Volume - Million 9 Litre Cases
All Categories by Value - Million Euros
Fastest Growth Categories - 2008 to 2009
Fastest Declining Categories - 2008 to 2009

Europe Overview - Quality Analysis
Sales by Quality - Volume - Millions 9 Litre Cases
Sales by Quality - Value - Millions Euros
Sales by Quality - Average Euros per Case
Share by Quality - Volume Trend - 2001 to 2009
Share by Quality - Value Trend - 2001 to 2009

Europe Overview - Company Analysis
Top 20 Companies - Average Euros per Case
Top 20 Companies by Volume - Million 9 Litre Cases
Top 20 Companies by Value - Million Euros
Top 20 Companies by Average Euros per Case
Comparative Share of volume and value
Comparative Share of volume and value (Excludes ‘Low-Price’ Segment)
Share by Company - Volume Trend - 2001 to 2009
Share by Company - Value Trend - 2001 to 2009
Share by Company - Volume Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Share by Company - Value Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Fastest Growth Companies - 2008 to 2009
Fastest Declining Companies - 2008 to 2009

Europe Overview - Brand Analysis
Top 20 Brands by Volume - Million 9 Litre Cases
Top 20 Brands by Value - Million Euros
Top 20 Brands Average Euros per Case
Comparative Share of volume and value
Comparative Share of volume and value (Excludes ‘Low-Price’ Segment)
Share by Brand - Volume Trend - 2001 to 2009
Share by Brand - Value Trend - 2001 to 2009
Share by Brand - Volume Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Share by Brand - Value Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Fastest Growth Brands - 2008 to 2009
Fastest Declining Brands - 2008 to 2009

Europe Overview - Country Analysis
Top 20 Countries by Volume - Million 9 Litre Cases
Top 20 Countries by Value - Million Euros
Comparative Share of volume and value
Share by Country - Volume Trend - 2001 to 2009
Share by Country - Value Trend - 2001 to 2009
Fastest Growth Countries - 2008 to 2009
Fastest Declining Countries - 2008 to 2009

CIS Overview
Overall Volume and Value Trends - 2001 to 2009

CIS Overview - Category Analysis
Top 15 Categories by Volume - Million 9 Litre Cases
Top 15 Categories by Value - Million Euros
Share by Category - Volume Trend - 2001 to 2009
Share by Category - Value Trend - 2001 to 2009
Comparative Share of volume and value
All Categories by Value - Average Price per Euro
All Categories by Volume - Million 9 Litre Cases
All Categories by Value - Million Euros
Fastest Growth Categories - 2008 to 2009
Fastest Declining Categories - 2008 to 2009

CIS Overview - Quality Analysis
Sales by Quality - Volume - Millions 9 Litre Cases
Sales by Quality - Value - Millions Euros
Sales by Quality - Average Euros per Case
Share by Quality - Volume Trend - 2001 to 2009
Share by Quality - Value Trend - 2001 to 2009

CIS Overview - Company Analysis
Top 40 Companies - Average Euros per Case
Top 20 Companies by Volume - Million 9 Litre Cases
Top 20 Companies by Value - Million Euros
Top 20 Companies by Value - Average Euros per Case
Comparative Share of volume and value
Comparative Share of volume and value (Excludes ‘Low-Price’ Segment)
Share by Company - Volume Trend - 2001 to 2009
Share by Company - Value Trend - 2001 to 2009
Share by Company - Volume Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Share by Company - Value Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Fastest Growth Companies - 2008 to 2009
Fastest Declining Companies - 2008 to 2009

CIS Overview - Brand Analysis
Top 20 Brands by Volume - Million 9 Litre Cases
Top 20 Brands by Value - Million Euros
Top 20 Brands - Average Euros per case
Comparative Share of volume and value
Comparative Share of volume and value (Excludes ‘Low-Price’ Segment)
Share by Brand - Volume Trend - 2001 to 2009
Share by Brand - Value Trend - 2001 to 2009
Share by Brand - Volume Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Share by Brand - Value Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Fastest Growth Brands - 2008 to 2009
Fastest Declining Brands - 2008 to 2009

CIS Overview - Country Analysis
Top 20 Countries by Volume - Million 9 Litre Cases
Top 20 Countries by Value - Million Euros
Comparative Share of volume and value
Share by Country - Volume Trend - 2001 to 2009
Share by Country - Value Trend - 2001 to 2009
Fastest Growth Countries - 2008 to 2009
Fastest Declining Countries - 2008 to 2009

North America Overview
Overall Volume and Value Trends - 2001 to 2009
North America Including The Caribbean

North America Overview - Category Analysis
Top 15 Categories by Volume - Million 9 Litre Cases
Top 15 Categories by Value - Million Euros
Share by Category - Volume Trend - 2001 to 2009
Share by Category - Value Trend - 2001 to 2009
Comparative Share of volume and value
All Categories - Average Euros Per Case
All Categories by Volume - Million 9 Litre Cases
All Categories by Value - Million Euros
Fastest Growth Categories - 2008 to 2009
Fastest Declining Categories - 2008 to 2009

North America Overview - Quality Analysis
Sales by Quality - Volume - Millions 9 Litre Cases
Sales by Quality - Value - Millions Euros
Sales by Quality - Average Euros Per Case
Share by Quality - Volume Trend - 2001 to 2009
Share by Quality - Value Trend - 2001 to 2009

North America Overview - Company Analysis
Top 50 Companies by Average Euros Per Case
Top 20 Companies by Volume - Million 9 Litre Cases
Top 20 Companies by Value - Million Euros
Top 20 Companies by Average Euros per Case
Comparative Share of volume and value
Comparative Share of volume and value (Excludes ‘Low-Price’ Segment)
Share by Company - Volume Trend - 2001 to 2009
Share by Company - Value Trend - 2001 to 2009
Share by Company - Volume Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Share by Company - Value Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Fastest Growth Companies - 2008 to 2009
Fastest Declining Companies - 2008 to 2009

North America Overview - Brand Analysis
Top 20 Brands by Volume - Million 9 Litre Cases
Top 20 Brands by Value - Million Euros
Top 20 Brands Average Euros Per Case
Comparative Share of volume and value
Comparative Share of volume and value (Excludes ‘Low-Price’ Segment)
Share by Brand - Volume Trend - 2001 to 2009
Share by Brand - Value Trend - 2001 to 2009
Share by Brand - Volume Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Share by Brand - Value Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Fastest Growth Brands - 2008 to 2009
Fastest Declining Brands - 2008 to 2009

North America Overview - Country Analysis
Top 20 Countries by Volume - Million 9 Litre Cases
Top 20 Countries by Value - Million Euros
Comparative Share of volume and value
Share by Country - Volume Trend - 2001 to 2009
Share by Country - Value Trend - 2001 to 2009
Fastest Growth Countries - 2008 to 2009
Fastest Declining Countries - 2008 to 2009

Latin America Overview
Overall Volume and Value Trends - 2001 to 2009

Latin America Overview - Category Analysis
Top 15 Categories by Volume - Million 9 Litre Cases
Top 15 Categories by Value - Million Euros
Share by Category - Volume Trend - 2001 to 2009
Share by Category - Value Trend - 2001 to 2009
Comparative Share of volume and value
All Categories by Value - Average Euros per Case
All Categories by Volume - Million 9 Litre Cases
All Categories by Value - Million Euros
Fastest Growth Categories - 2008 to 2009
Fastest Declining Categories - 2008 to 2009

Latin America Overview - Quality Analysis
Sales by Quality - Volume - Million 9 Litre Cases
Sales by Quality - Value - Million Euros
Sales by Quality - Average Euros per Case
Share by Quality - Volume Trend - 2001 to 2009
Share by Quality - Value Trend - 2001 to 2009

Latin America Overview - Company Analysis
Top 40 Companies - Average Euros per Case
Top 20 Companies by Volume - Million 9 Litre Cases
Top 20 Companies by Value - Million Euros
Top 20 Companies by Value - Average Euros per Case
Comparative Share of volume and value
Comparative Share of volume and value (Excludes Low-Price Segement)
Share by Company - Volume Trend - 2001 to 2009
Share by Company - Value Trend - 2001 to 2009
Share by Company - Volume Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Share by Company - Value Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Fastest Growth Companies - 2008 to 2009
Fastest Declining Companies - 2008 to 2009

Latin America Overview - Brand Analysis
Top 20 Brands by Volume - Million 9 Litre Cases
Top 20 Brands by Value - Million Euros
Top 20 Brands by Value - Average Euros per Case
Comparative Share of volume and value (Excludes ‘Low-Price’ Segment)
Comparative Share of volume and value (Excludes ‘Low-Price’ Segment)
Share by Brand - Volume Trend - 2001 to 2009
Share by Brand - Value Trend - 2001 to 2009
Share by Brand - Volume Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Share by Brand - Value Trend - 2001 to 2009 (Excludes ‘Low-Price’ Segment)
Fastest Growth Brands - 2008 to 2009
Fastest Declining Brands - 2008 to 2009

Latin America Overview - Country Analysis
Top 20 Countries by Volume - Million 9 Litre Cases
Top 20 Countries by Value - Million Euros
Comparative Share of volume and value
Share by Country - Volume Trend - 2001 to 2009
Share by Country - Value Trend - 2001 to 2009
Fastest Growth Countries - 2008 to 2009
Fastest Declining Countries - 2008 to 2009

Price: $ 2000.00

Related research categories

By sector: Retail (in Off-trade), Spirits

By market: Global