Global Packaging Survey 2012–2013: Market Trends, Buyer Spend and Procurement Strategies in the Global Packaging Industry

Published: May 2012

Publisher: Canadean Ltd

Product ref: 138696

Pages: 127

Format: PDF

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Price: $ 2000.00

Report description

Product Synopsis
Project industry trends and revenue growth expectations in 2012, and make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer’s changing needs.

Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading global packaging industry executives. The report provides data and analysis on buyer expenditure, procurement, and developments within the global packaging industry. This report includes key topics such as global packaging industry buyer expenditure, and procurement behaviors and strategies. This report identifies the threats and opportunities within the global packaging industry, economic outlook trends, and business confidence within global packaging industry executives.Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviors, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, Canadean created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global packaging industry.

What is the current market landscape and what is changing?
Executives from the global packaging industry expect increased levels of consolidation, with 55% of respondents anticipating that there will be either a ‘significant increase’ or an ‘increase’ in merger and acquisition (M&A) activities over the next 12 months.

What are the key drivers behind recent market changes?
Large packaging companies are seeking small and specialized companies to strengthen their core competencies, reduce costs, and resist competition with their enriched product mix. The higher expected levels of consolidation in the global packaging industry is also due to new cost or demand pressures, repayment of debts, the potential need to meet new compliance procedures or gain quick access to new markets, business expansion, and attempts to increase market share.

What makes this report unique and essential to read?
“Global Packaging Survey 2012–2013: Market Trends, Buyer Spend and Procurement Strategies in the Global Packaging Industry” is a new report by Canadean that analyzes how packaging industry companies’ procurement expenditure, business strategies, and practices are set to change in 2012–2013. This report gives you access to category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities of leading purchase decision makers. The report also identifies the future growth of buyers and suppliers, M&A, and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.

Key Features and Benefits
Project industry trends and revenue growth expectations in 2012, and make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer’s changing needs.

Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Key Market Issues
Global packaging industry respondents identify Eastern Europe to be the most important region for growth among emerging markets, along with China and India. Furthermore, Eastern Europe, India, and China are considered the three most important emerging markets by respondents from packaging buyers. The expansion of business activities in emerging markets, combined with changing consumer lifestyles and a rise in disposable income, has increased the demand for packaged consumer goods and bulk industrial goods in Eastern Europe.

According to the survey, 65% of buyer respondents rate ‘raw material prices’ as the most important business concern in 2012, while 57% and 45% highlight ‘responding to pricing pressure’ and ‘cost containment’ respectively. Similarly, among suppliers, ‘market uncertainty’ and ‘raw material prices’ are considered the significant business challenges in 2012, according to 59% and 52% of respective respondents.

The average size of the global annual procurement budget among packaging industry buyers is forecast at US$120 million for 2012. A comparison of global procurement budgets by operating region shows that global packaging industry buyers with leading operations in North America have the highest average procurement budgets in 2012, at US$219.7 million.

‘Quality’, ‘level of service’, and ‘price’ are considered very important factors for buyers while selecting a supplier, whereas ‘supplier's environmental record’, ‘supplier's CSR reputation’, and ‘proximity of supplier operations’ are considered the least important factors.Further analysis reveals that ‘price’ and ‘supplier's record for speed’ is underestimated by suppliers. On the other hand, ‘supplier's brand reputation’, ‘supplier's knowledge of buyer's market’, and ‘innovation’ are overrated by suppliers. Buyers and suppliers do, however, share a consensus on the importance of ‘quality’.

The main reasons for an expected increase in the level of consolidation in the global packaging industry have changed to new equipment acquisition, increase operational efficiency, and to acquire growth opportunities.

Key Highlights
An analysis of responses by packaging buyer companies reveals that ‘new product development’ and ‘machinery and equipment purchase’ will record a significant increase in capital expenditure over the next 12 months.

As global packaging demand is projected to increase in the next 12 months, packaging buyers plan to significantly increase their capital expenditure toward ‘new product development’ and ‘machinery and equipment purchase’.

According to the survey, 47% of respondents project an increase in investment toward ‘IT infrastructure development’. For example, in November 2011, Omni Systems, a private label converter based in the US, announced an investment in new MIS and ERP software. A senior executive from the company states, “We have selected the Radius ERP solution because of its specific focus on the labeling industry, its robustness, and the ability to cover the complete workflow, from quoting, to printing, to shipping.”

Global packaging industry suppliers plan to increase capital expenditure on ‘new product development’ and ‘IT infrastructure development’ over the next 12 months. For example, in March 2012, Benco Pack, a supplier of aseptic form fill seal machines with headquarters in Italy, announced the introduction of an updated version of its FFS Packline machine, featuring an integrated sleeve applicator. According to the company, the new FFS Packline is able to produce thermoformed containers from a roll of multi-layer barrier plastic film in sizes ranging from 250gm to 500gm, using a three-step packaging and filling process.

According to 28% of respondents from packaging buyers and 36% from packaging supplier companies, headcounts in their organizations in 2012 are expected to increase steadily by up to 2%. However, 47% of respondents from packaging buyers and 46% from packaging supplier companies anticipate ‘no change’ in recruitment activity in 2012.

Table of contents

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Packaging Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
3 Global PackagingIndustry Dynamics
3.1 Revenue Growth Expectations in the Global Packaging Industry
3.1.1 Revenue growth expectations by company type
3.1.2 Revenue growth expectations by region
3.1.3 Revenue growth expectations by turnover
3.1.4 Revenue growth expectations by senior-level respondents
3.1.5 Revenue growth expectations – cross industry comparisons
3.2 Future Developments in Business Structure: Global Packaging Industry
3.2.1 Future developments in business structure by buyers
3.2.2 Future developments in business structure by suppliers
3.2.3 Future developments in business structure by region
3.2.4 Future developments in business structure by turnover
3.2.5 Future developments by senior level respondents
3.3 M&A Activity Projections in the Global Packaging Industry
3.3.1 M&A activity projections by buyers
3.3.2 M&A activity projections by suppliers
3.3.3 M&A activity projections by region
3.3.4 M&A activity projections by turnover
3.3.5 Expansion abroad vs. M&A activity projections
3.4 Capital Expenditure Forecast in the Global Packaging Industry
3.4.1 Capital expenditure forecast by buyers
3.4.2 Capital expenditure forecast by suppliers
3.4.3 Capital expenditure forecast by region
3.4.4 Capital expenditure forecast by company turnover
3.5 Planned Change in Staff Recruitment Activity: Global Packaging Industry
3.5.1 Planned change in staff recruitment activity by company type
3.5.2 Planned change in staff recruitment activity by region
3.5.3 Planned change in staff recruitment activity by company turnover
4 Global PackagingMarket Growth Outlook
4.1 Global Packaging Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Global Packaging industry: Growth Expectations in Developed Markets
4.2.1 Growth expectations in developed countries by buyers
4.2.2 Growth expectations in developed countries by suppliers
4.2.3 Growth expectations in developed countries by region
4.2.4 Growth expectations in developed countries by company turnover
5 Threats and Opportunities for the Packaging Industry
5.1 Global Packaging Industry: Leading Business Concerns for 2012–2013
5.1.1 Leading business concerns for 2012–2013 by company type
5.1.2 Leading business concerns for 2012–2013 by region
5.1.3 Leading business concerns for 2012–2013by company turnover
5.2 Global Packaging Industry: Key Supplier Actions to Secure Buyer Business
5.2.1 Actions to maintain and secure buyer business – buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by company turnover
5.2.4 Actions to maintain and secure buyer business by procurement budget
5.2.5 Actions to maintain and secure buyer business by purchasing decision authority
6 Global PackagingIndustry Buyer Expenditure Activity
6.1 Annual Procurement Budgets in the Global Packaging Industry
6.1.1 Annual procurement budgets by company type
6.1.2 Annual procurement budgets vs. cost containment
6.1.3 Annual procurement budgets by region
6.1.4 Annual procurement budgets by company turnover
6.1.5 Annual procurement budgets by senior level respondents
6.2 Global Packaging Industry: Planned Change in Procurement Expenditure
6.2.1 Planned change in procurement expenditure by company type
6.2.2 Planned change in procurement expenditure vs. revenue growth optimism
6.2.3 Planned change in procurement expenditure by region
6.2.4 Planned change in procurement expenditure by company turnover
6.2.5 Planned change in procurement expenditure across industries
6.3 Planned Change in Procurement Expenditure by Product and Service Category
6.3.1 Planned change in procurement expenditure by product and service category – region
6.3.2 Planned change in procurement expenditure by product and service category – company turnover
6.4 Global Packaging Industry: Variations in Regional Supplier Prices
6.4.1 Variations in regional supplier prices by region
6.4.2 Variations in regional supplier prices by company turnover
7 Global Packaging Industry Procurement Behaviors and Strategies
7.1 Critical Success Factors for Supplier Selection in the Global Packaging Industry
7.1.1 Critical success factors by company type
7.2 Future Procurement Objectives in the Global Packaging Industry
7.2.1 Future procurement objectives by region
7.2.2 Future procurement objectives by company turnover
7.3 E-procurement in the Global Packaging Industry
7.3.1 Increase in procurement budget vs. e-procurement
7.3.2 E-procurement by region
7.3.3 E-procurement by company turnover
8 Appendix
8.1 Global Packaging Industry Full Survey Results
8.2 About Canadean
8.3 Disclaimer


List of Tables
Table 1: Total Global Packaging Industry Survey Respondents by Company Type, 2012
Table 2: Global Packaging Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Packaging Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Packaging Industry Buyer Respondents by Region (%), 2012
Table 5: Global Packaging Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Packaging Industry Supplier Respondents by Global Turnover (%), 2012
Table 7: Global Packaging Industry Supplier Respondents by Region (%), 2012
Table 8: Global Packaging Industry Revenue Growth Optimism (%), 2010–2012
Table 9: Global Packaging Industry Revenue Growth Optimism by Company Type(%), 2010–2012
Table 10:Global Packaging Industry Revenue Growth Optimism by Region (%), 2010–2012
Table 11: Global Packaging Industry Revenue Growth Optimism by Turnover (%), 2012
Table 12: Global Packaging Industry Revenue Growth Optimism: Senior-Level Respondents (%), 2012
Table 13: Key Changes in Business Structure: Global Packaging buyers (%), 2012
Table 14: Key Changes in Business Structure: Global Packaging Suppliers(%), 2012
Table 15: Key Changes in Business Structure by Region (%), 2012
Table 16: M&A Projections: Global Packaging buyers (%), 2010–2012
Table 17: M&A Projections: Global Packaging Suppliers (%), 2010–2012
Table 18: Global Packaging Industry M&A Projections by Region (%), 2012
Table 19: Global Packaging Industry M&A Projections by Turnover (%), 2012
Table 20: Global Packaging Industry: Expand Abroad vs. M&A Activity Projections (%), 2012
Table 21: Capital Expenditure Forecast by Global Packaging buyers (%), 2012
Table 22: Capital Expenditure Forecast by Global Packaging Suppliers (%), 2012
Table 23: Global Packaging Industry: Staff Recruitment by Company Type (%), 2012
Table 24: Global Packaging Industry: Staff Recruitment by Region (%), 2012
Table 25: Global Packaging Industry: Staff Recruitment by Turnover (%), 2012
Table 26: Demand in Emerging Markets by Global Packaging buyers(%), 2012
Table 27: Demand in Emerging Markets by Global Packaging Suppliers(%), 2012
Table 28: Growth in Developed Countries: Global Packaging Buyers(%), 2012
Table 29: Growth in Developed Countries by Global Packaging Suppliers (%), 2012
Table 30: Global Packaging Industry: Leading Business Concerns (%), 2010–2012
Table 31: Global Packaging Industry: Leading Business Concerns by Company Type (%), 2012–2013
Table 32: Global Packaging Industry: Leading Business Concerns by Region (%), 2012–2013
Table 33: Global Packaging Industry: Leading Business Concerns by Turnover (%), 2012–2013
Table 34: Global Packaging Industry: Securing Buyer Business, Buyer Responses (%), 2012
Table 35: Global Packaging Industry: Securing Buyer Business, Buyer vs. Supplier Responses (%), 2012
Table 36: Global Packaging Industry: Securing Buyer Business by Region (%), 2012
Table 37: Global Packaging Industry: Securing Buyer Business by Turnover (%), 2012
Table 38: Global Packaging Industry: Securing Buyer Business by Procurement Budget (%), 2012
Table 39: Global Packaging Industry: Annual Procurement Budgets of Buyers in US$ (%), 2010–2012
Table 40: Global Packaging Industry: Annual Procurement Budgets vs. Cost Containment (%), 2012
Table 41: Global Packaging Industry: Annual Procurement Budgets in US$ by Region (%), 2012
Table 42: Global Packaging Industry: Annual Procurement Budgets in US$ by Turnover (%), 2012
Table 43: Global Packaging Industry: Annual Procurement Budgets by Senior Respondents (%), 2012
Table 44: Global Packaging Industry: Planned Change in Total Procurement Expenditure of Buyers (%), 2010–2012
Table 45: Planned Change in Procurement Expenditure vs. Revenue Growth Optimism (%), 2012
Table 46: Global Packaging Industry: Planned Change in Procurement Expenditure by Region (%), 2012
Table 47: Planned Change in Procurement Expenditure: Cross Industry Comparison (%), 2012
Table 48: Global Packaging Industry Buyers: Change in Spend on Products and Services (%), 2012
Table 49: Global Packaging Industry: Variations in Regional Supplier Prices (%), 2012
Table 50: Global Packaging Industry: Variations in Regional Supplier Prices by Region (%), 2012
Table 51: Global Packaging Industry: Variations in Regional Supplier Prices by Turnover (%), 2012
Table 52: Global Packaging Industry: Critical Success Factors for Supplier Selection: Buyers vs. Suppliers (Index Score), 2012
Table 53: Global Packaging Industry: Future Procurement Objectives (%), 2012
Table 54: Global Packaging Industry: Future Procurement Objectives by Region (%), 2012
Table 55: Global Packaging Industry: Future Procurement Objectives by Turnover (%), 2012
Table 56: E–Procurement in the Global Packaging Industry: Level of Implementation (%), 2012
Table 57: Procurement Budget Increase vs. E-Procurement (%), 2012
Table 58: E–Procurement in the Global Packaging Industry by Region (%), 2012
Table 59: E–Procurement in the Global Packaging Industry by Company Turnover (%), 2012
Table 60: Global Packaging Industry Survey Results - Closed Questions


List of Figures
Figure 1: Global Packaging Industry Revenue Growth Optimism (%), 2010–2012
Figure 2: Global Packaging Industry Revenue Growth Optimism by Company (%), 2010–2012
Figure 3: Global Packaging Industry Revenue Growth Optimism by Region (%), 2010–2012
Figure 4: Global Packaging Industry Revenue Growth Optimism by Turnover (%), 2012
Figure 5: Global Packaging Industry Revenue Growth Optimism: Senior-Level Respondents (%), 2012
Figure 6: Company Revenue Growth Optimism: Cross-Industry Comparison (%), 2012
Figure 7: Key Changes in Business Structure: Global Packaging buyers (%), 2012
Figure 8: Key Changes in Business Structure: Global Packaging Suppliers (%), 2012
Figure 9: Key Changes in Business Structure by Region: Global Packaging Industry (%), 2012
Figure 10: Key Changes by Senior Level Respondents: Global Packaging suppliers (%), 2012
Figure 11: M&A Projections: Global Packaging buyers (%), 2010–2012
Figure 12: M&A Projections: Global Packaging Suppliers (%), 2010–2012
Figure 13: Global Packaging Industry M&A Projections by Region (%), 2012
Figure 14: Global Packaging Industry M&A Projections by Turnover (%), 2012
Figure 15: Global Packaging Industry: Expand Abroad vs. M&A Activity Projections (%), 2012
Figure 16: Capital Expenditure Forecast by Global Packaging buyers (%), 2012
Figure 17: Capital Expenditure Forecast by Global Packaging Suppliers (%), 2012
Figure 18: Global Packaging Industry: Capital Expenditure Forecast by Region (% Increased Responses), 2012
Figure 19: Global Packaging Industry: Capital Expenditure Forecast by Turnover (% Increased Responses), 2012
Figure 20: Global Packaging Industry: Staff Recruitment by Company Type (%), 2012
Figure 21: Global Packaging Industry: Staff Recruitment by Region (%), 2012
Figure 22: Global Packaging Industry: Staff Recruitment by Turnover (%), 2012
Figure 23: Global Packaging Industry: Top Ten Growth Regions, 2012
Figure 24: Global Packaging Industry: Top Five Emerging Markets, 2012
Figure 25: Demand in Emerging Markets by Global Packaging buyers(%), 2012
Figure 26: Demand in Emerging Markets by Global Packaging Suppliers(%), 2012
Figure 27: Global Packaging Industry: Demand in Emerging Markets by Region (%), 2012
Figure 28: Global Packaging Industry: Demand in Emerging Markets by Turnover (%), 2012
Figure 29: Global Packaging Industry: Top Five Developed Markets by Growth, 2012
Figure 30: Growth in Developed Countries: Global Packaging Buyers (%), 2012
Figure 31: Growth in Developed Countries by Global Packaging Suppliers(%), 2012
Figure 32: Global Packaging Industry: Growth in Developed Countries by Region (% Increased Responses), 2012
Figure 33: Global Packaging Industry: Growth in Developed Countries by Turnover (% Increased Responses), 2012
Figure 34: Global Packaging Industry: Leading Business Concerns (%), 2012–2013
Figure 35: Global Packaging Industry: Top Five Leading Business Concerns, 2012–2013
Figure 36: Global Packaging Industry: Leading Business Concerns by Company Type (%), 2012–2013
Figure 37: Global Packaging Industry: Securing Buyer Business, Buyer Responses (%), 2012
Figure 38: Global Packaging Industry: Securing Buyer Business, Buyer vs. Supplier Responses (%), 2012
Figure 39: Global Packaging Industry: Securing Buyer Business by Turnover (%), 2012
Figure 40: Global Packaging Industry: Securing Buyer Business by Purchasing Authority (%), 2012
Figure 41: Global Packaging Industry: Annual Procurement Budgets of Buyers in US$ (%), 2010–2012
Figure 42: Global Packaging Industry: Annual Procurement Budgets in US$ by Region (%), 2012
Figure 43: Global Packaging Industry: Annual Procurement Budgets in US$ by Turnover (%), 2012
Figure 44: Global Packaging Industry: Annual Procurement Budgets by Senior Respondents (%), 2012
Figure 45: Global Packaging Industry: Planned Change in Total Procurement Expenditure of Buyers (%), 2010–2012
Figure 46: Global Packaging Industry: Planned Change in Procurement Expenditure by Region (%), 2012
Figure 47: Global Packaging Industry: Planned Change in Procurement Expenditure by Turnover (%), 2012
Figure 48: Global Packaging Industry: Top Five Product and Service Categories by Buyers, 2012
Figure 49:Global Packaging Industry Buyers: Change in Spend on Products and Services (%), 2012
Figure 50: Global Packaging Industry Buyers: Change in Expenditure by Products and Services by Region (% Increase Responses), 2012
Figure 51: Global Packaging Industry Buyers: Change in Expenditure by Products and Services by Turnover (% Increased Responses), 2012
Figure 52: Global Packaging Industry: Variations in Regional Supplier Prices (%), 2012
Figure 53: Global Packaging Industry: Variations in Regional Supplier Prices by Region (%), 2012
Figure 54: Global Packaging Industry: Variations in Regional Supplier Prices by Turnover (%), 2012
Figure 55: Global Packaging Industry: Critical Success Factors for Supplier Selection: Buyers vs. Suppliers (Index Score), 2012
Figure 56: Global Packaging Industry: Critical Success Factors for Supplier Selection: Buyers vs. Suppliers (Index Score), 2012
Figure 57: Global Packaging Industry: Future Procurement Objectives (%), 2012
Figure 58: E–Procurement in the Global Packaging Industry: Level of Implementation (%), 2012
Figure 59: E–Procurement in the Global Packaging Industry by Region (%), 2012
Figure 60: E–Procurement in the Global Packaging Industry by Company Turnover (%), 2012

Price: $ 2000.00

Related research categories

By sector: Packaging, Trends

By market: Global