Global Packaged Water Report 2012
Published by Canadean, the Global Packaged Water Report 2012 provides a detailed analysis of the packaged water market, with global, regional and individual country data including forecasts to 2015.
Introduction and Landscape
Why was the report written?
The Global Packaged Water Report 2012 is an essential guide for anyone with an interest in the packaged water soft drinks market and forms part of Canadean’s best selling series of global soft drinks reports.
What is the current market landscape and what is changing?
Packaged water was a star performer in 2011. Not only did the category register a healthy 6% growth (two percentage points higher than the global soft drinks market average of 4%), but also contributed 37% of global soft drinks incremental volume
What are the key drivers behind recent market changes?
All regions experienced positive growth with the exception of East Europe (down 1% on 2010). Despite tourism having a positive influence on the region as a whole, the notable drop in demand for carbonated packaged water in Russia, coupled with constrained consumer purchasing power, resulted in a 390 m litres contraction in the Russian packaged water market alone
What makes this report unique and essential to read?
The Global Packaged Water Report for 2012 comprises of data tables and supporting text, providing information at a global, regional and country level. The report is compiled from Canadean’s extensive global soft drinks databases which are researched individually by country using our specialist researchers ‘on the ground’. Comprising of 82 individual country profiles and 8 regional overviews, plus a global summary, the Global Packaged Water Report provides an invaluable guide to the latest trends and forecasts in the Packaged Water category worldwide.
Key Features and Benefits
Data includes carbonates consumption volumes (million litres & litres per capita) from 2006 to 2011, with forecasts to 2015.
Percentage markets shares are provided for segmentation data, packaging data and distribution (2010 and 2011 actuals, plus 2012 forecasts.
Leading companies’ market shares for 2010 and 2011 are provided.
A market valuation is provided for each country and, where applicable, new products in 2011 are identified by country.
Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label.
Key Market Issues
Extreme weather conditions had a significant impact on global packaged water in 2011.
Asia contributed to over 70% of incremental packaged water volumes, driven by the Tohoku earthquake and tsunami in Japan in early March and also severe flooding in the Philippines and Thailand.
Despite high inflation rates, Latin America also contributed just under 10% of incremental volume due to soaring summer temperatures
There is growing consumer perception that still water is a healthier alternative across young and middle class consumers
Over the past decade, still packaged water volumes have grown at a much faster rate compared to carbonated packaged water. In 2001 carbonated water accounted for around 40% of still water volumes; by 2011 it accounted for just 18%.
The use of PET bottles is also increasing at the expense of glass as consumers become more environmentally aware and budgets continue to be constrained by difficult economic circumstances in a number of key packaged water consumption market
Consuming packaged water ‘on-the-go’ is gaining momentum across several regions as consumers continue to lead busy lives. Garage forecourts, vending machines and convenience channels are registering a higher uptake in smaller, single-serve packs
Around 70% of global packaged water sales are made via off-premise channels. The share of off-premise ranges from approaching 90% in Africa to 52% in Asia; the latter reflects the importance of street sales in markets such as India and Indonesia. The share of away from home consumption is gradually increasing in all regions, bar West Europe and North America, where economic fragility in a number of key markets continues to impact on on-premise footfall
Table of contents
Global & Regional Summaries - Packaged Water Data Tables
REGIONS: Africa, Asia, Australasia, East Europe, Latin America (Latam), Middle East North Africa (MENA), North America, West Europe
Consumption (Million Litres) By Global/Region/Country, 2006-2015F
Litres per Capita Consumption By Global/Region/Country, 2006-2015F
8oz Servings per Capita Consumption By Global/Region/Country, 2006-2015F
Consumption (Million Cases) By Global/Region/Country, 2006-2015F
Share of Consumption by Segment: Still vs. Carbonated, By Global/ Region/Country 2010-2012F
Share of Consumption by Segment: Mineral/Spring vs. Table, By Global/ Region/Country 2010-2012F
Share of Consumption by Top Packaging Materials, By Global/Region/Country 2010-2012F
Share of Consumption by Segment: Refillable vs. Non-Refillable, By Global/ Region/Country 2010-2012F
Share of Distribution: Off-Premise (Retail/At Home) vs. On-Premise (Away from Home), By Global/Region/Country 2010-2012F
Table - Packaged Water Key Facts
Market Size – Consumption Million Litres, Litres Per Capita, 2010
Growth – CAGR% 05-10, CAGR % 07-10, CAGR% 09-10
Market Value (at Consumer Price), Local Currency/US$, 2010
Segmentation – Carbonated/Still, % Market Share, 2010
Distribution – Off-Premise/On-Premise, % Market Share, 2010
Packaging – Material, % Market Share, 2010#
Chart – Packaged Water Leading Trademark Owners, 2010
Current & Emerging Trends
Private Label/Private Label Producers
Packaged Water New Products 2010
Consumption, Million Litres/Litres Per Capita, 2005-2014F
Import Volume, Million Litres & % Share of Consumption, 2005-2011F
Segments, Carbonated vs. Still / Table vs. Mineral/Spring, % Market Share, 2009-2011F
Packaging, Material / Non-Refillable vs. Refillable / Multi Serve vs. Single Serve, 2009-2011F
Distribution, Off-Premise vs. On-Premise, % Market Share, 2009-2011F
Leading Companies, % Market Share, 2009-2010
AFRICA: Nigeria, South Africa.
ASIA: China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.
AUSTRALASIA: Australia, New Zealand.
EAST EUROPE: Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Poland, Romania, Russia, Serbia, Slovak Republic, Slovenia, Turkey, Ukraine.
LATAM: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela.
MENA: Bahrain, Egypt, Iran, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Tunisia, United Arab Emirates.
NORTH AMERICA: Canada, United States of America.
WEST EUROPE: Austria, Belgium , Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal , Republic of Ireland, Spain, Sweden, Switzerland, United Kingdom.
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