Global market review of the travel retail drinks sector

Published: August 2010

Publisher: just-drinks.com / IWSR

Product ref: 96353

Pages: 87

Format: PDF

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Price: $ 981.75

Report description

Travel retail, viewed as an individual market, would rank as the 18th largest spirits market in volume terms. This makes it larger than such substantial markets as Canada, Italy, South Africa, the Netherlands or Australia. In terms of premium-and-above sales, travel retail would rank as the second-largest global market (falling only behind the US) with sales of 6.7m cases.

Travel retail’s importance extends beyond just sales. As the most international market it presents an optimum shop window for brand building. Airport travel retail’s upscale clientele makes it a particularly hospitable environment for premium and luxury brands. For this reason suppliers are willing to accept considerably lower profit margins in travel retail than they do in domestic markets.

This report provides a global review of the alcoholic drinks sector within travel retail. Data includes latest (to 2009) consumption volumes of duty free wine and spirits by region, rankings of spirits and wine companies and brands, and top spirits companies and their brands' volumes by region.

Note, data tables comprise rankings of top companies/brands, but also include total volumes for each sector, providing you with the complete market sizes.

This report is an essential guide to understanding the sector by reviewing:

  • recent performance of key markets
  • analysing growing trends
  • how the industry has changed since European abolition
  • latest thinking on footfall trends
  • what is driving the premiumisation trend
  • company strategies in the current trading environment
  • how the price advantage can be maintained
  • category management and trends
  • consolidation

The report assesses the latest 2009 volume consumption of the top brands and companies within each major region. The data is provided with full textual analysis and further insight is given through exclusive interviews with the leading brand executives.

Use this report to:

  • understand the size and scope of the market
  • know what's driving the trends within the sector
  • hear what the leading brands latest thinking is
  • see where the future lies for the sector

Companies reviewed:

Bacardi - Martini
Beam Global
Brown Forman
Campari
Diageo
Edrington Group
LVMH
Pernod Ricard
Remy Cointreau
Wm Grants

Brands reviewed:

Absolut
Bacardi Rum
Baileys
Ballantines
Bombay
Chivas Regal
Crown Royal
Cruzan Rum
Famous Grouse
Finlandia
Gordons Gin
Grants Scotch
Grey Goose
Hennessy
Jack Daniel's
Jameson
Jim Beam
Johnnie Walker
Martell Cognac
Remy Martin
Smirnoff Vodka

Read more about this report with just-drinks' research article here

Table of contents

Executive summary
Recent performance
Large potential
Improved execution
Competition
The products
Brown spirits
White spirits
Wine

Chapter 1 Introduction
Succession of threats

Chapter 2 Recent performance
Key tourism trends
Reasons for optimism
Greater competition from other categories

Chapter 3 Doubling the market through closer cooperation
Building excitement and footfall

Chapter 4 The importance of premiumisation
Driving the premiumisation trend

Chapter 5 Sustaining investment

Chapter 6 Maintaining the price advantage

Travel retail exclusive products

Chapter 7 Towards category management – two competing views

Chapter 8 Consolidation continues apace


Chapter 9 Regional markets
Europe
Asia Pacific
Trading up again
Mature market growth
The Americas
The Caribbean
Central and South America
Middle East

Chapter 10 Category trends
Brown spirits
Product innovation
Challenging Cognac
Retail innovation
White spirits
Wine
Appendix: Travel retail in just-drinks’ news
Pernod Ricard readies Ballantine’s update
Canada: Vincor travel retail head stands down
UK: Edrington Group appoints travel retail head
France: Rémy Cointreau strengthens travel retail team
Product launch – Travel retail: Diageo’s Johnnie Walker Double Black
US/Ireland: Cooley strikes travel retail distribution deal
Global: Patrón Spirits ups airline tie-up count
Pernod Ricard ups Havana Club Maximo presence
Pernod Ricard runs Ballantine’s golden ticket promo
Ian Macleod revamps Glengoyne Burnfoot
Russian Standard secures Rémy Cointreau travel retail deal
UK: Pernod Ricard extends Absolut Rock to travel retail
US: Patrón Spirits boosts travel retail presence
Europe: Diageo trials Baileys Gold in duty-free
Bermuda: Bacardi appoints travel retail head
UK: Travel Retail sales hit by passenger drop

List of tables
Table 1: Duty free wines and spirits’ share by region, 2000-2009 volume (‘000s nine-litre cases, % change and share)
Table 2: International passenger traffic by region 2010
Table 3: Breakdown of airport passenger buyer behaviour
Table 4: Top 10 companies’ spirits volumes in travel retail, 2004-2009 (‘000s nine-litre cases, % change and share)
Table 5: Top 5 spirits suppliers in European travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
Table 6: Top 5 spirits categories in European travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
Table 7: Top 10 spirits brands in European travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
Table 8: Top 5 spirits suppliers in Asia Pacific travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
Table 9: Top 5 spirits categories in Asia Pacific travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
Table 10: Top 10 spirits brands in Asia Pacific travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
Table 11: Top 10 Scotch brands in Asia Pacific travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
Table 12: Top 10 Cognac/Armagnac brands in Asia Pacific travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
Table 13: Top 10 spirits suppliers in North America/Caribbean travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
Table 14: Top 5 spirits categories in North America/Caribbean travel retail, 2004-2009 volume (‘000s nine-litre cases), % change and share
Table 15: Top 10 spirits brands in North America/Caribbean travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share
Table 16: Top 5 spirits suppliers in South America travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
Table 17: Top 5 spirits categories in South America travel retail, 2004-2009 volume (‘000s ninelitre cases, % change and share)
Table 18: Top 5 spirits brands in South America travel retail, 2004-2009 volume (‘000s nine-litre cases, % change and share)
Table 19: Global duty free brown spirits volumes by quality, 2004-2009 (‘000s nine-litre cases, % change and share)
Table 20: Global duty free white spirits volumes by quality, 2004-2009 (‘000s nine-litre cases, % change and share)
Table 21: Duty free wines share by region, 2000-2009 volume (‘000s nine-litre cases, % change and share)

Price: $ 981.75

Related research categories

By sector: Retail (in Off-trade), General drinks

By market: Global