Global market review of the travel retail drinks sector

Global market review of the travel retail drinks sector

Published: August 2010
Publisher: just-drinks.com / IWSR
Product ref: 96353
Pages: 87
Format: PDF
Delivery: Immediate download

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Travel retail, viewed as an individual market, would rank as the 18th largest spirits market in volume terms. This makes it larger than such substantial markets as Canada, Italy, South Africa, the Netherlands or Australia. In terms of premium-and-above sales, travel retail would rank as the second-largest global market (falling only behind the US) with sales of 6.7m cases.

Travel retail’s importance extends beyond just sales. As the most international market it presents an optimum shop window for brand building. Airport travel retail’s upscale clientele makes it a particularly hospitable environment for premium and luxury brands. For this reason suppliers are willing to accept considerably lower profit margins in travel retail than they do in domestic markets.

This report provides a global review of the alcoholic drinks sector within travel retail. Data includes latest (to 2009) consumption volumes of duty free wine and spirits by region, rankings of spirits and wine companies and brands, and top spirits companies and their brands' volumes by region.

Note, data tables comprise rankings of top companies/brands, but also include total volumes for each sector, providing you with the complete market sizes.

This report is an essential guide to understanding the sector by reviewing:

  • recent performance of key markets
  • analysing growing trends
  • how the industry has changed since European abolition
  • latest thinking on footfall trends
  • what is driving the premiumisation trend
  • company strategies in the current trading environment
  • how the price advantage can be maintained
  • category management and trends
  • consolidation

The report assesses the latest 2009 volume consumption of the top brands and companies within each major region. The data is provided with full textual analysis and further insight is given through exclusive interviews with the leading brand executives.

Use this report to:

  • understand the size and scope of the market
  • know what's driving the trends within the sector
  • hear what the leading brands latest thinking is
  • see where the future lies for the sector

Companies reviewed:

Bacardi - Martini
Beam Global
Brown Forman
Campari
Diageo
Edrington Group
LVMH
Pernod Ricard
Remy Cointreau
Wm Grants

Brands reviewed:

Absolut
Bacardi Rum
Baileys
Ballantines
Bombay
Chivas Regal
Crown Royal
Cruzan Rum
Famous Grouse
Finlandia
Gordons Gin
Grants Scotch
Grey Goose
Hennessy
Jack Daniel's
Jameson
Jim Beam
Johnnie Walker
Martell Cognac
Remy Martin
Smirnoff Vodka

Read more about this report with just-drinks' research article here

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Related research categories

By sector: Retail (in Off-trade), General drinks

By market: Global


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