Global market review of Tequila – forecasts to 2016

Published: April 2012

Publisher: just-drinks.com / IWSR

Product ref: 136746

Pages: 72

Format: PDF

Delivery: Immediate download

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LATEST EDITION

Report description

This report addresses the following key questions for Tequila in 2012:

  • Who has got what market share in the key markets?
  • Where will be the fastest growing markets over the next five years?
  • How far and fast will quality continue to rise?
  • Is there premium potential outside the US and Mexico?
  • What potential is there in emerging markets?
  • What's the potential for white Tequila?
  • What opportunities will there be for mezcal?

At over 18,000 words and containing over 50 tables, this latest edition of our popular report contains IWSR's proprietary brand volumes and market forecasts, exclusive interviews with the top global brands, and includes all the valuable insight you have come to expect from the drinks publishing experts IWSR and just-drinks.

This report is essential reading and provides fundamental market and brand data for your market planning and analysis work on this category.

Beginning with an Executive Summary, the report scopes out the challenges ahead, how higher qualities might gain, retail value, premiumisation potential, expanding Tequila's horizon, Tequila's versatility, reducing complexity, industry structure, the mezcal opportunity, plus it addresses the key questions above with lengthy sections containing essential commentary, insight and data.

Markets covered include:

  • United States
  • Mexico
  • Canada
  • Brazil
  • Chile
  • Colombia
  • Germany
  • Greece
  • United Kingdom
  • France
  • Spain
  • Scandinavia
  • Czech Republic
  • Russia
  • Turkey
  • Australia
  • South Korea
  • Japan
  • South Africa
  • Travel retail

Data provided includes:

  • 2000 to 2016 volume data for:
  • Tequila in the 20 leading countries
  • Tequila sales by quality by each major market
  • Leading mezcal markets
  • 2000 to 2010 volume data for:
  • Leading Tequila brands by each major market
  • Leading mezcal brands and companies
  • Retail value for the top 20 markets
  • 2010 sales by colour for each market

Extracts of interviews with the leading companies/brands are provided, including:

  • Beam Inc.
  • Casa Armando Guillermo Prieto
  • Casa Herradura
  • Cuervo International/Jose Cuervo
  • Olmeca Tequila
  • Patrón

Table of contents

Executive summary

Chapter 1 Scope of the market

Challenges ahead
Higher qualities gain
Retail value
Premium potential outside of the US and Mexico?
Expanding Tequila’s horizons
Versatile spirit
Silver gains
Reducing complexity
Industry structure
Tightening supply to drive consolidation
Closer to a wine model
Mezcal opportunity

Chapter 2 The markets
The Americas
United States
Mexico
Canada
Brazil
Chile
Colombia
Europe
Germany
Greece
United Kingdom
France
Spain
Scandinavia
Czech Republic
Russia
Turkey
Asia-Pacific
Australia
South Korea
Japan
Other markets
South Africa
Travel retail

List of tables
Table 1: Leading Tequila markets, 2000-2016 consumption volume ('000s nine-litre cases)
Table 2: Tequila sales by quality, 2000-2016 consumption volume ('000s nine-litre cases)
Table 3: Leading Tequila markets, 2000-2010 retail value ('000s US$)
Table 4: Leading Tequila companies, 2000-2010 consumption volume ('000s nine-litre cases)
Table 5: Leading mezcal markets, 2000-2016 consumption volume ('000s nine-litre cases)
Table 6: Leading mezcal brands, 2000-2010 consumption volume ('000s nine-litre cases)
Table 7: Leading mezcal companies, 2000-2010 consumption volume ('000s nine-litre cases)
Table 8: Tequila sales by quality in United States, 2000-2016 consumption volume ('000s nine-litre cases)
Table 9: Leading Tequila brands in United States, 2000-2010 consumption volume ('000s nine-litre cases)
Table 10: Leading brands of Tequila in United States, 2000-2010 retail value ('000s USD)
Table 11: Leading Tequila companies in United States, 2000-2010 consumption volume ('000s nine-litre cases)
Table 12: Tequila sales by quality in Mexico, 2000-2016 consumption volume ('000s nine-litre cases)
Table 13: Leading Tequila brands in Mexico, 2000-2010 consumption volume ('000s nine-litre cases)
Table 14: Leading brands of Tequila in Mexico, 2000-2010 retail value ('000s USD)
Table 15: Leading Tequila companies in Mexico, 2000-2010 consumption volume ('000s nine-litre cases)
Table 16: Leading Tequila brands in Canada, 2000-2010 consumption volume ('000s nine-litre cases)
Table 17: Tequila sales by quality in Canada, 2000-2016 consumption volume ('000s nine-litre cases)
Table 18: Leading Tequila brands in Brazil, 2000-2010 consumption volume ('000s nine-litre cases)
Table 19: Tequila sales by quality in Brazil, 2000-2016 consumption volume ('000s nine-litre cases)
Table 20: Leading Tequila brands in Chile, 2000-2010 consumption volume ('000s nine-litre cases)
Table 21: Tequila sales by quality in Chile, 2000-2016 consumption volume ('000s nine-litre cases)
Table 22: Leading Tequila brands in top markets, 2000-2010 consumption volume ('000s nine-litre cases)
Table 23: Tequila sales by quality in leading markets, 2000-2016 consumption volume ('000s nine-litre cases)
Table 24: Leading Tequila brands in Germany, 2000-2010 consumption volume ('000s nine-litre cases)
Table 25: Tequila sales by quality in Germany, 2000-2016 consumption volume ('000s nine-litre cases)
Table 26: Leading Tequila brands in Greece, 2000-2010 consumption volume ('000s nine-litre cases)
Table 27: Tequila sales by quality in Greece, 2000-2016 consumption volume ('000s nine-litre cases)
Table 28: Leading Tequila brands in United Kingdom, 2000-2010 consumption volume ('000s nine-litre cases)
Table 29: Tequila sales by quality in United Kingdom, 2000-2016 consumption volume ('000s nine-litre cases)
Table 30: Leading Tequila brands in France, 2000-2010 consumption volume ('000s nine-litre cases)
Table 31: Tequila sales by quality in France, 2000-2016 consumption volume ('000s nine-litre cases)
Table 32: Leading Tequila brands in Spain, 2000-2010 consumption volume ('000s nine-litre cases)
Table 33: Tequila sales by quality in Spain, 2000-2016 consumption volume ('000s nine-litre cases)
Table 34: Leading Tequila brands in Sweden, 2000-2010 consumption volume ('000s nine-litre cases)
Table 35: Tequila sales by quality in Sweden, 2000-2016 consumption volume ('000s nine-litre cases)
Table 36: Leading Tequila brands in Czech Republic, 2000-2010 consumption volume ('000s nine-litre cases)
Table 37: Tequila sales by quality in Czech Republic, 2000-2016 consumption volume ('000s nine-litre cases)
Table 38: Leading Tequila brands in Russia, 2000-2010 consumption volume ('000s nine-litre cases)
Table 39: Tequila sales by quality in Russia, 2000-2016 consumption volume ('000s nine-litre cases)
Table 40: Leading Tequila brands in Turkey, 2000-2010 consumption volume ('000s nine-litre cases)
Table 41: Tequila sales by quality in Turkey, 2000-2016 consumption volume ('000s nine-litre cases)
Table 42: Leading Tequila brands in Australia, 2000-2010 consumption volume ('000s nine-litre cases)
Table 43: Tequila sales by quality in Australia, 2000-2016 consumption volume ('000s nine-litre cases)
Table 44: Leading Tequila brands in South Korea, 2000-2010 consumption volume ('000s nine-litre cases)
Table 45: Tequila sales by quality in South Korea, 2000-2016 consumption volume ('000s nine-litre cases)
Table 46: Leading Tequila brands in Japan, 2000-2010 consumption volume ('000s nine-litre cases)
Table 47: Tequila sales by quality in Japan, 2000-2016 consumption volume ('000s nine-litre cases)
Table 48: Leading Tequila brands in South Africa, 2000-2010 consumption volume ('000s nine-litre cases)
Table 49: Tequila sales by quality in South Africa, 2000-2016 consumption volume ('000s nine-litre cases)
Table 50: Leading Tequila brands in travel retail, 2000-2010 consumption volume ('000s nine-litre cases)
Table 51: Tequila sales by quality in travel retail, 2000-2016 consumption volume ('000s nine-litre cases)

List of figures
Figure 1: Tequila sales by colour in United States, 2010 consumption volume ('000s nine-litre cases)
Figure 2: Tequila sales by colour in Mexico, 2000-2010 consumption volume ('000s nine-litre cases)
Figure 3: Tequila sales by colour in Canada, 2010 consumption volume ('000s nine-litre cases)
Figure 4: Tequila sales by colour in Brazil, 2010 consumption volume ('000s nine-litre cases)
Figure 5: Tequila sales by colour in Chile, 2010 consumption volume ('000s nine-litre cases)
Figure 6: Tequila sales by colour in leading markets, 2010 consumption volume ('000s nine-litre cases)
Figure 7: Tequila sales by colour in Germany, 2010 consumption volume ('000s nine-litre cases)
Figure 8: Tequila sales by colour in Greece, 2010 consumption volume ('000s nine-litre cases)
Figure 9: Tequila sales by colour in United Kingdom, 2010 consumption volume ('000s nine-litre cases)
Figure 10: Tequila sales by colour in France, 2010 consumption volume ('000s nine-litre cases)
Figure 11: Tequila sales by colour in Spain, 2010 consumption volume ('000s nine-litre cases)
Figure 12: Tequila sales by colour in Sweden, 2010 consumption volume ('000s nine-litre cases)
Figure 13: Tequila sales by colour in Czech Republic, 2010 consumption volume ('000s nine-litre cases)
Figure 14: Tequila sales by colour in Russia, 2010 consumption volume ('000s nine-litre cases)
Figure 15: Tequila sales by colour in Turkey, 2010 consumption volume ('000s nine-litre cases)
Figure 16: Tequila sales by colour in Australia, 2010 consumption volume ('000s nine-litre cases)
Figure 17: Tequila sales by colour in South Korea, 2010 consumption volume ('000s nine-litre cases)
Figure 18: Tequila sales by colour in Japan, 2010 consumption volume ('000s nine-litre cases)
Figure 19: Tequila sales by colour in South Africa, 2010 consumption volume ('000s nine-litre cases)
Figure 20: Tequila sales by colour in travel retail, 2010 consumption volume ('000s nine-litre cases)

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Price: $ 1790.00

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By market: Global