Global market review of sparkling wine – forecasts to 2016

Published: August 2012

Publisher: just-drinks.com / IWSR

Product ref: 144817

Pages: 70

Format: PDF

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Report description

One of the less heralded developments within the global wine and spirits industry has been the performance of the non-Champagne sparkling wine. Between 2002 and 2012, the category added some 42.5m nine-litre cases to settle at just under 181m nine-litre cases. Particularly encouraging has been the broad-based nature of that growth. Twenty out of the top 25 sparkling wine markets posted increases over that period, including four of the five largest markets – Germany, Russia, France and Italy, while France was roughly flat. In 2011, there were 23 markets selling more than 1m cases.

The question is what is driving this growth? It is a number of factors. The growth of sparkling wine is being driven by both geographic expansion, and more diversity in terms of usage occasions. One common feature shared by all of the largest sparkling wine markets is that their consumers drink it more on an everyday basis rather than its usual celebratory role. This is true of France, Germany, northern Italy and Catalonia. Now, other countries such as the US, UK and Australia, to name a few, are adopting this everyday usage.

As in the still light wine market, sparkling wine producers have provided liquid innovations and successfully harnessed the consumer interest for specific varietals or wine styles. Sparkling rosé, in particular, is a key growth driver across many markets and is seen as particularly appealing to women.

Patriarche managing director Julien Lepont says: "The sparkling wine category will go on increasing. There are many growth opportunities throughout the world. Consumption will particularly increase in the BRIC countries due to the emerging and young middle class. It is the emerging markets where future growth will chiefly come from. In mature [Western] markets, it is linked to the capacity of producers to expand and tailor their portfolios to match consumer needs.”

These, and all other key factors driving the market are analysed and presented in this study, along with over 40 data tables covering the world's major markets by retail value, plus top brands and owner companies' volumes by market with year-on-year trends. All data includes just-released 2011 actual market volumes.

 

 

Table of contents

Chapter 1 Category dynamics
Introduction
Recent performance
Scope of the market
Growth drivers
Champagne vs non-Champagne sparkling wine
Spritz phenomenon
Leading companies
Scope for greater internationalisation
Leading supplier countries
Premiumisation opportunity
Prosecco phenomenon
Cava
Low-alcohol opportunity in the UK

Chapter 2 Global markets review
Germany
Russia
The Ukraine
France
United Kingdom
The Netherlands
Belgium and Luxembourg
Spain
Austria
Switzerland
Sweden
Finland
Denmark
Poland
The Czech Republic
Hungary
United States
Canada
Brazil
Argentina
Chile
Australia
New Zealand
Japan
China
India
South Africa
Travel retail
Italy

List of tables
Table 1: Top 25 non-Champagne sparkling wine markets, 2006-2016 consumption volume ('000s nine-litre cases)
Table 2: Top five non-Champagne sparkling wine markets – by supplying countries of origin, 2001-2011 consumption volume ('000s ninelitre cases)
Table 3: Top five non-Champagne sparkling wine markets – sales by quality, 2001-2011 consumption volume ('000s nine-litre cases)
Table 4: Top non-Champagne sparkling wine brands (and market total) in Germany, 2006-2011 consumption volume ('000s nine-litre cases)
Table 5: Top non-Champagne sparkling wine companies (and market total) in Germany, 2006-2011 consumption volume ('000s nine-litre cases)
Table 6: Top non-Champagne sparkling wine brands (and market total) in Russia, 2006-2011 consumption volume ('000s nine-litre cases)
Table 7: Top non-Champagne sparkling wine companies (and market total) in Russia, 2006-2011 consumption volume ('000s nine-litre cases)
Table 8: Top non-Champagne sparkling wine brands (and market total) in Ukraine, 2006-2011 consumption volume ('000s nine-litre cases)
Table 9: Top non-Champagne sparkling wine companies (and market total) in Ukraine, 2006-2011 consumption volume ('000s nine-litre cases)
Table 10: Top non-Champagne sparkling wine brands (and market total) in France, 2006-2011 consumption volume ('000s nine-litre cases)
Table 11: Top non-Champagne sparkling wine companies (and market total) in France, 2006-2011 consumption volume ('000s nine-litre cases)
Table 12: Top non-Champagne sparkling wine brands (and market total) in United Kingdom, 2006-2011 consumption volume ('000s ninelitre cases)
Table 13: Top non-Champagne sparkling wine companies (and market total) in United Kingdom, 2006-2011 consumption volume ('000s nine-litre cases)
Table 14: Top non-Champagne sparkling wine brands (and market total) in Netherlands, 2006-2011 consumption volume ('000s nine-litre cases)
Table 15: Top non-Champagne sparkling wine companies (and market total) in Netherlands, 2006-2011 consumption volume ('000s ninelitre cases)
Table 16: Top non-Champagne sparkling wine brands (and market total) in Belgium and Luxembourg, 2006-2011 consumption volume ('000s nine-litre cases)
Table 17: Top non-Champagne sparkling wine companies (and market total) in Belgium and Luxembourg, 2006-2011 consumption volume ('000s nine-litre cases)
Table 18: Top non-Champagne sparkling wine brands (and market total) in Spain, 2006-2011 consumption volume ('000s nine-litre cases)
Table 19: Top non-Champagne sparkling wine companies (and market total) in Spain, 2006-2011 consumption volume ('000s nine-litre cases)
Table 20: Top non-Champagne sparkling wine brands (and market total) in Austria, 2006-2011 consumption volume ('000s nine-litre cases)
Table 21: Top non-Champagne sparkling wine companies (and market total) in Austria, 2006-2011 consumption volume ('000s nine-litre cases)
Table 22: Top non-Champagne sparkling wine brands (and market total) in Switzerland, 2006-2011 consumption volume ('000s nine-litre cases)
Table 23: Top non-Champagne sparkling wine companies (and market total) in Switzerland, 2006-2011 consumption volume ('000s ninelitre cases)
Table 24: Top non-Champagne sparkling wine brands (and market total) in Poland, 2006-2011 consumption volume ('000s nine-litre cases)
Table 25: Top non-Champagne sparkling wine companies (and market total) in Poland, 2006-2011 consumption volume ('000s nine-litre cases)
Table 26: Top non-Champagne sparkling wine brands (and market total) in Czech Republic, 2006-2011 consumption volume ('000s ninelitre cases)
Table 27: Top non-Champagne sparkling wine companies (and market total) in Czech Republic, 2006-2011 consumption volume ('000s nine-litre cases)
Table 28: Top non-Champagne sparkling wine brands (and market total) in Hungary, 2006-2011 consumption volume ('000s nine-litre cases)
Table 29: Top non-Champagne sparkling wine companies (and market total) in Hungary, 2006-2011 consumption volume ('000s nine-litre cases)
Table 30: Top non-Champagne sparkling wine brands (and market total) in United States, 2006-2011 consumption volume ('000s ninelitre cases)
Table 31: Top non-Champagne sparkling wine companies (and market total) in United States, 2006-2011 consumption volume ('000s ninelitre cases)
Table 32: Top non-Champagne sparkling wine brands (and market total) in Brazil, 2006-2011 consumption volume ('000s nine-litre cases)
Table 33: Top non-Champagne sparkling wine companies (and market total) in Brazil, 2006-2011 consumption volume ('000s nine-litre cases)
Table 34: Top non-Champagne sparkling wine brands (and market total) in Argentina, 2006-2011 consumption volume ('000s nine-litre cases)
Table 35: Top non-Champagne sparkling wine companies (and market total) in Argentina, 2006-2011 consumption volume ('000s ninelitre cases)
Table 36: Top non-Champagne sparkling wine brands (and market total) in Australia, 2006-2011 consumption volume ('000s nine-litre cases)
Table 37: Top non-Champagne sparkling wine companies (and market total) in Australia, 2006-2011 consumption volume ('000s nine-litre cases)
Table 38: Top non-Champagne sparkling wine brands (and market total) in New Zealand, 2006-2011 consumption volume ('000s nine-litre cases)
Table 39: Top non-Champagne sparkling wine companies (and market total) in New Zealand, 2006-2011 consumption volume ('000s ninelitre cases)
Table 40: Top non-Champagne sparkling wine brands (and market total) in Japan, 2006-2011 consumption volume ('000s nine-litre cases)
Table 41: Top non-Champagne sparkling wine companies (and market total) in Japan, 2006-2011 consumption volume ('000s nine-litre cases)
Table 42: Top non-Champagne sparkling wine brands (and market total) in Italy, 2006-2011 consumption volume ('000s nine-litre cases)
Table 43: Top non-Champagne sparkling wine companies (and market total) in Italy, 2006-2011 consumption volume ('000s nine-litre cases)

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Global