Global market review of sparkling wine – forecasts to 2016

Global market review of sparkling wine – forecasts to 2016

Published: August 2012
Publisher: just-drinks.com / IWSR
Product ref: 144817
Pages: 70
Format: PDF
Delivery: Immediate download

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One of the less heralded developments within the global wine and spirits industry has been the performance of the non-Champagne sparkling wine. Between 2002 and 2012, the category added some 42.5m nine-litre cases to settle at just under 181m nine-litre cases. Particularly encouraging has been the broad-based nature of that growth. Twenty out of the top 25 sparkling wine markets posted increases over that period, including four of the five largest markets – Germany, Russia, France and Italy, while France was roughly flat. In 2011, there were 23 markets selling more than 1m cases.

The question is what is driving this growth? It is a number of factors. The growth of sparkling wine is being driven by both geographic expansion, and more diversity in terms of usage occasions. One common feature shared by all of the largest sparkling wine markets is that their consumers drink it more on an everyday basis rather than its usual celebratory role. This is true of France, Germany, northern Italy and Catalonia. Now, other countries such as the US, UK and Australia, to name a few, are adopting this everyday usage.

As in the still light wine market, sparkling wine producers have provided liquid innovations and successfully harnessed the consumer interest for specific varietals or wine styles. Sparkling rosé, in particular, is a key growth driver across many markets and is seen as particularly appealing to women.

Patriarche managing director Julien Lepont says: "The sparkling wine category will go on increasing. There are many growth opportunities throughout the world. Consumption will particularly increase in the BRIC countries due to the emerging and young middle class. It is the emerging markets where future growth will chiefly come from. In mature [Western] markets, it is linked to the capacity of producers to expand and tailor their portfolios to match consumer needs.”

These, and all other key factors driving the market are analysed and presented in this study, along with over 40 data tables covering the world's major markets by retail value, plus top brands and owner companies' volumes by market with year-on-year trends. All data includes just-released 2011 actual market volumes.

 

 

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Global


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