Global market review of rum – forecasts to 2017

Global market review of rum – forecasts to 2017

Published: May 2013
Publisher: just-drinks.com / IWSR
Product ref: 167193
Pages: 87
Format: PDF
Delivery: Immediate download

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For a category that sells around 146.4m cases annually, it may seem unusual to characterise Rum as a relatively unexploited opportunity. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped.

Rum has been described as a bit more relaxed and carefree, even maverick compared to other spirits categories.

As this latest Global market review of Rum report shows, there is currently much excitement and confidence around the category, with many believing it has the foundations for an explosive future.

The report profiles the major markets and the leading brands and comments on those markets most likely to grow.

It addresses the main issues impacting the category such as:

  • premiumisation
  • spiced and flavoured rums
  • ageing
  • provenance
  • cocktails
  • consumption occasion

114 data tables, insights and intelligence plus quotes from some of the most influential players in the industry all contribute to making this report a truly comprehensive review of the Rum category.

The Global market review of Rum has been published slightly ahead of 2012 data being available but this will be supplied at no extra cost to all purchasers of the report.

Quotes from:

  • Havana Club
  • Bacardi
  • Captain Morgan
  • Appleton UK
  • RCP Corp/Industrias Licoreras de Guatemala
  • The West Indies Rum & Spirits Producers’ Association (WIRSPA)
  • Rhum Clement
  • Brugal
  • La Martiniquaise
  • Flor de Caña
  • Botran
  • Diageo
  • Elements 8 Rum Co
  • Proximo
  • Remy Cointreau

Brands covered:

  • Bacardi
  • Captain Morgan
  • Brugal
  • Havana Club
  • Barceló
  • Appleton
  • Nagrita
  • Ron Zacapa
  • Botran
  • Flor de Caña

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Related research categories

By sector: Rum (in Spirits)

By market: Global


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