Global market review of malt whisky – forecasts to 2018

Global market review of malt whisky – forecasts to 2018

Published: April 2014
Publisher: just-drinks.com / IWSR
Product ref: 199319
Pages: 57
Format: PDF
Delivery: Immediate download

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The global market for single malt Scotch has hit a new high – selling some 7.8m cases (domestic and travel retail combined).

This latest report from just-drinks/IWSR provides a complete market analysis of the global malt whisky sector, offering an expert review of the markets, brands, categories and companies.

The report comments on such issues as:

  • premiumisation  - single malt is highly aspirational
  • growing demand for older, and much pricier, malts
  • shortage of supply - effects on profits
  • new entrants to the category
  • Asia’s growing acceptance of malt
  • Age statements and the conflicting views on this
  • Innovation  - driven by exclusivity and packaging

Data includes volume consumption by major and minor regions, global top 25 markets volume consumption, top 10 markets value and volume, and forecasts to 2018. The analysis is enhanced by quotes from some of the leading players in the market.

This report enables you to:

  • understand the size and scope of the market
  • see the trends driving the sector
  • hear what some of the leading players are saying about the category
  • get an angle on future performance

Choose your licence:

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Digital Download $1590.00

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Related research categories

By sector: Brewing (in Beer & Cider), Whiskies (in Spirits)

By market: Global


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