Global market review of gin – forecasts to 2016
Report description
Use this report to establish where the future growth opportunities lie in the global gin sector - find out what brand strategies will be most successful and which markets will grow.
The global gin market represented some 46.6m cases in 2010. Between 2009 and 2010, the global market increased by 2%. The US is easily the largest market after stripping out low-priced brands, with a 37.8% share, followed by Spain at 11.5% and the UK at 9.1%.
The real cause for excitement is the growth at the top end of the market. Hendrick’s global brand director Julie Page says: “There are a lot of similarities between the big three markets in that there are long-established and good-quality but standard gins. These are really not developing to any great extent and they don’t seem to be bringing new consumers in. Whereas the real excitement in these markets is led by the newer super-premium gins such as Hendrick’s.”
Chapter 1 Scope of the market and recent performance
This chapter reviews where the current sector is in performance terms, providing a table of global historic, actual (2010) and forecast data on key markets to 2016. It discusses how the global market spread has been limited, the dominance of the Philippines and analyses the market from a value perspective.
Chapter 2 Marketing issues
The following key topics are discussed at length here, with exclusive interviews with the leading brand managers:
- The premium future for gin
- The need for more innovation
- Creating points of difference
- The role of classic cocktails
- How gin is featuring in ready-to-drink (RTD) cocktails
- The generational challenge
- The need for consumer education
Chapter 3 Country reports
All major markets are analysed at length with data comprising the historic and latest volumes of the top brands and brand owners in each market.
Chapter 4 Corporate structure
This chapter provides an overview of the global corporate structure within the category.
Table of contents
Executive summaryChapter 1 Scope of the market and recent performance
Limited market spread
Value analysis
Chapter 2 Marketing issues
Premium future for gin
More innovation
Creating points of difference
The role of classic cocktails
Gin is also featuring in ready-to-drink (RTD) cocktails
Generational challenge
Need for consumer education
Chapter 3 Country reports
North America
United States
Canada
Mexico
Europe
Spain
United Kingdom
Germany
Greece
Portugal
Ireland
Italy
France
Sweden
Denmark
Poland
Czech Republic
Russia
Turkey
Asia and Australasia
The Philippines
Australia
New Zealand
India
Japan
China
Other markets
South Africa
Venezuela
Travel retail
Chapter 4 Corporate structure
List of tables
Table 1: Gin sales by total volume consumption - world total and by major market, 2005-2016 ('000s nine-litre cases)
Table 2: Top ten gin brands in the United States by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 3: Top five gin brand owners in the United States by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 4: Top ten gin brands in Canada by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 5: Top five gin brand owners in Canada by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 6: Top ten gin brands in Spain by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 7: Top five gin brand owners in Spain by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 8: Top ten gin brands in the United Kingdom by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 9: Top five gin brand owners in the United Kingdom by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 10: Top five gin brands in Germany by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 11: Top five gin brand owners in Germany by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 12: Top five gin brands in Greece by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 13: Top five gin brand owners in Greece by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 14: Top five gin brands in Ireland by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 15: Top ten gin brands in Italy by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 16: Top five gin brand owners in Italy by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 17: Top ten gin brands in France by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 18: Top five gin brand owners in France by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 19: Top eight gin brands in Poland by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 20: Top five gin brand owners in Poland by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 21: Top ten gin brands in Russia by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 22: Top five gin brand owners in Russia by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 23: Top five gin brands in the Philippines by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 24: Top five gin brand owners in the Philippines by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 25: Top ten gin brands in India by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 26: Top five gin brand owners in India by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 27: Top ten gin brands in Japan by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 28: Top five gin brand owners in Japan by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 29: Top eight gin brands in South Africa by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 30: Top five gin brand owners in South Africa by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 31: Top ten gin brands in Venezuela by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 32: Top five gin brand owners in Venezuela by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 33: Top ten gin brands in travel retail by total sales volume, 2005-2010 ('000s nine-litre cases)
Table 34: Top five gin brand owners in travel retail by total sales volume, 2005-2010 ('000s nine-litre cases)
The just-drinks office is currently: Closed
Office opening hours
Mon-Thursdays 9:00am-5:30pm
Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 10:45pm (Wednesday, 19 June 2013)
Need help? Contact the research team
