Global market review of Champagne – forecasts to 2016

Global market review of Champagne – forecasts to 2016

Published: August 2012
Publisher: just-drinks.com
Product ref: 144819
Pages: 58
Format: PDF
Delivery: Immediate download

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Some of the issues and challenges addressed in the previous edition of just-drinks' Champagne report continue to influence a category struggling to grow. Recovery from economic downturn and tumbling sales was evidenced in 2010 and part way through 2011, only to be replaced with a further slow down at the end of that year and continuing into 2012. This has been more prevalent in the western European countries. Elsewhere there has been better sales performance, noteably in the US and Japan, significantly in Australia and not forgetting the burgeoning economies of Asia and Greater China. However, even these new markets can only go part way to offset the situation in the more mature markets, to such an extent that total Champagne shipments are expected to rise only slightly during 2012. According to the report, pronounced growth is unlikely until 2015.|

That said, there is cause for optimism:

“There is also an element of consumer behaviour – and we’ve seen it in the US, and I think we’re going to see it in Europe – there is this element that people are really fed up with austerity,” says Bollinger president Jérôme Philipon “They’re fed up with the financial and economic crisis. If people are looking for indulgence, Champagne is indulgence and celebration. In those circumstances, even countries badly impacted by the crisis are doing ok.”

This latest edition of the global market review of Champagne provides an overview of the category, for all major markets, namely France, UK, US, Germany, Belgium, Italy, Japan, Switzerland, Netherlands, Spain and Australia plus the emerging markets of Brazil, Russia, India and China. Data is provided for Champagne shipments to main markets (volume and value) from 2006 to 2011 and predictions of shipments from 2012 to 2016.

The report covers key issues, namely, price, production, expansion of the Champagne appellation, the growth of the category without losing its luxury status, promotion, seasonality and the eurozone crisis.

All the top Champagne houses are profiled in the report:

Moët Hennessy
Lanson-BCC
Vranken-Pommery Monopole
Laurent-Perrier
Centre Vinicole Champagne Nicolas Feuillatte
Pernod Ricard (Martell Mumm Perrier-Jouët)
Champagnes Piper-Heidsieck and Charles Heidsieck
GH Martel
Louis Roederer
Taittinger
Groupe Thiénot
Jacquart (Alliance Champagne)
Duval-Leroy
Bollinger

Top names in the industry have been quoted, bringing greater insight and credibility to the report. These include:

Bollinger president Jérôme Philipon
International sales director at Martell Mumm Perrier-Jouët Frantz Hotton
MD Dominique Pierre Nicolas Feuillatte
President Louis Roederer Frédéric Rouzaud
Managing director of Champagne Jacquart Laurent Reinteau
Export manager Taittinger Clovis Taittinger
President, Moët Hennessy wines and spirits business group Christophe Navarre
Chairman Vranken-Pommery Monopole Paul-François Vranken
chairman and CEO of Martell Mumm Perrier-Jouët Lionel Breton
CEO Champagnes Piper-Heidsieck and Charles Heidsieck Cécile Bonnefond
Company president GH Martel Vincent Rapeneau
International sales director Groupe Thiénot Alexis Petit-Gats
Marketing director at company marketing agency DeasyD Charles Duval-Leroy
Deputy managing director Mumm Perrier-Jouët Michel Letter

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Related research categories

By sector: Champagne (in Wine & Champagne)

By market: Global


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